Side Income

This PhD Lecturer Found Her Perfect Side Hustle and Teaches Others to Do the Same

August 12, 2019 by Lourdes Bobbio Leave a Comment

In this episode, Emily interviews Dr. Toyin Alli, a lecturer at the University of Georgia and founder of The Academic Society. Through her own blogging journey during grad school, Toyin found her passion for helping other graduate students excel in their programs. Two areas of particular need she notices were in productivity/accountability and side hustling. Toyin now teaches graduate students how to find their own perfect side hustles and gives several examples of side hustles that are well-suited for PhDs.

Links Mentioned in this Episode

Teaser

00:00 Toyin: And how you don’t need to be an expert. You only need to be an expert about where you are. One of my favorite quotes from someone was what’s duh to you is mind blowing to your audience.

Introduction

00:15 Emily: Welcome to the personal finance for PhDs podcast, a higher education in personal finance. I’m your host, Emily Roberts. This is season three, episode twelve and today my guest is Dr. Toyin Alli, a lecturer at the University of Georgia and founder of The Academic Society. Through The Academic Society, Toyin creates for other graduate students, the community and accountability structure that helped her succeed during her PhD in particular around productivity and side hustling. Toyin explains what kinds of side hustles are best suited for grad students and gives examples of highly accessible side hustles that early career PhDs can excel at. Without further ado, here’s my interview with Dr. Toyin Alli.

Will You Please Introduce Yourself Further?

01:02 Emily: I have joining me on the podcast today Dr. Toyin Alli and she is a side hustler, in fact, a side hustler who has now launched her own business, part of which is about helping other grad students, early career PhDs with their side hustles. Toyin, thank you so much for joining me today and will you please introduce yourself.

01:22 Toyin: Thank you so much for having me. I am Toyin Alli. I am from Mississippi and I’ve always loved math. I went to grad school to get my PhD in math. I went to the University of Alabama and I actually had an amazing experience at the University of Alabama in the math department. It was a very nurturing and supportive community. While I was in grad school, I started blogging towards the end and then over summer after I graduated, I put in a lot of effort into my blog and then I started my career. I’m a lecturer at the University of Georgia in the math department and I started The Academic Society to help grad students with all the things that I excelled at in grad school, as well as the things that I learned in grad school because I realized people weren’t really talking to grad students very much. I’m so happy to be here to talk to you all about what The Academic Society is about and my journey to get here.

The Grad School Exerience

02:26 Emily: When we talked before this call, you said something to me along the lines of “I kicked butt during graduate school” and that was such a completely different thing to say, righ?. That’s not the narrative that I usually hear, the self-conception that I hear from PhDs who are out of graduate school. It’s not the one that I have, certainly. So I just thought that was so refreshing to hear from you. And I assume that you bring that attitude of “I am competent and are too” to what you do with this work with graduate students. Is that accurate?

03:06 Toyin: Definitely. And I will say grad school was hard. I mean I got my PhD in math. It was not easy at all, but the experience was actually enjoyable. Not that I would want to do it again, but I actually had some great takeaways from grad school. I made some great friends and I realized that my department was very supportive. I think part of it was that I came in with a bunch of women, which is pretty rare in the math department and we all had the same fellowship. It was for underrepresented groups in your field. There were at least maybe a seven women who started with me in my grad program and we worked together. Just the whole community of my department was very nurturing and supportive, even if the program was very difficult. I will say, early on I realized that grad school was different from undergrad and my time was not structured anymore. I knew I needed to have structure, it’s a part of my personality, so I imposed my own structure on my grad school experience. I made a schedule every single semester, even if it was different and somehow setting up my organization helped me to be more productive in grad school and get stuff done. My advisor really advised me well and just a great experience. I just want every grad student to feel that way, even though I know they don’t, to just to have some sense of joy in grad school, which is pretty rare.

04:45 Emily: That definitely makes sense to me. We’re skipping ahead a little bit to talking more about your business, but I can see how you can help other graduate students learn those skills that you developed during grad school and that you found really helpful and around having a community because maybe they don’t have that built in community of like this great cohort that they’re coming in with. But hey, the internet, we can find that kind of thing online now.

Blogging as a Side Hustle

05:08 Emily: Okay, let’s not skip ahead too far. Let’s go back to your days in graduate school when you were blogging and I know you blogged about different subjects at different times. You were sort of casting around. Something that you told me before that I really identified with was that you had, I believe leading up to graduate school, lost all of your hobbies. You were so singularly focused on academics. I had that experience too. My hobby was sleeping. I told people that. I mean, I needed sleep, that was true. So tell me about these things that you were trying out as you were trying to find some things to do with your time.

05:40 Toyin: I was doing an interview or something and someone asked me, “What are your hobbies and what do you like to do?” And this was when I was well into graduate school and I said, “I don’t know. I was just a grad student. That’s what I do.” And I remember thinking that when I was younger, I had all of these things that loved to do. I was so into fashion. I loved beauty stuff. I loved hair, I loved different fandoms. I was super into movies and TV stuff. I don’t know, I just felt like I had more interests before I started grad school. And I was like, “Well, why should grad school change who I am that much? I need to have something outside of grad school.”

06:23 Toyin: I discovered blogging on Pinterest and I thought it sounded cool. I should try and start a blog. I didn’t really know what to talk about, so I just talked about my experiences in grad school and I kind of brought in the fashion element, writing about what I would wear to teach my classes, what I would meal prep for the week for school, how I organize my desk in my office and things like that. I really found a passion surrounding organization, productivity, as well as style and fashion and stuff like that.

06:56 Emily: Was that one single blog that you then talked about these different things? Or did you have different iterations of these side hustles/blogs?

07:07 Toyin: That was one blog. It was called Your Unfading Beauty. Me and my friends always joked because when you read it, it looks like “you run fading beauty” and it was just supposed to be about me. It was just one blog where I talked about all of these things. And then after grad school, I took a course on how to run a fashion blog. The thing that the person said was that the fashion or style niche is very oversaturated so you have to bring in something extra or be super niche and talk about one thing in fashion. I asked myself, “What am I uniquely kind of qualified to talk about and what am I interested in?” Here I was, a grad student, I had never really had a job before and it was the summer after I graduated starting my job as a lecturer. I didn’t know anything about personal finance but as a mathematician whose research area actually had to do with financial and economic policy. I found I was kind of qualified to talk about finance. My blog was fashion and finance for newly minted professionals. I talked about what I discovered regarding how to learn about personal finance because I never learned it before. I transitioned from talking about everything to talking about style and finance and how to manage a budget and things like that when you’re new to a career. Later on that got draining and then that’s when I started The Academic Society.

08:43 Emily: You really found like a crossover point that probably very few other people were looking at. Of course I love it and I would read that blog. Let’s step back a little bit because we are talking about side hustling during this episode. Did you monetize any of those blogs, before we get to the academic society, your current website?

09:01 Toyin: Just barely. I did a lot of affiliate marketing where you have a link to something that you like and that your audience may like and when your audience clicks your link to purchase, you may get a commission for that thing. I did Amazon Affiliates and I also did Shopstyle Collective, I think that’s what it’s called, for the fashion thing. I could like link to the different outfits that I wore and get a commission. I would not say that was very lucrative, but that’s where I started. That’s also what I did with my fashion and finance blog. Then I realized for affiliate marketing to be really, really profitable, you have to have a huge audience. You had to have a lot of people to click on these things. I really wanted to find something that I didn’t have to have a huge audience for. What I’ve learned since then is having your own products or service-based business is really helpful and you don’t have to have a huge audience to be profitable from things like that.

Other Side Hustle Experiences During Grad School

10:19 Emily: That’s setting us up really nicely for the next phase, but before we get there, did you have any other side hustles during graduate school, maybe unrelated to the blogging stuff?

10:30 Toyin: Actually, no. Math departments are very much a service department. Almost every major comes through our department, so we need a lot of people to teach. Grad students taught, so along with my graduate teaching assistantship, I would teach two classes and I had a stipend from that. Math grad students are actually pretty well paid so I didn’t think that I needed the extra income. I didn’t really have to do any side hustling and I didn’t other than my affiliates.

Conceptualizing The Academic Society

11:05 Emily: Okay, so you’ve had these couple different blogs, you’re talking about fashion and stuff, but then you had this realization affiliate marketing wasn’t the best fit for you. I know that’s a really tough field to get into, so you were looking more into service-based businesses, creating your own products. How did you hit upon The Academic Society, your current business?

11:25 Toyin: I discovered the world of online course making and I took a course on making a course. The instructor of that course, Mariah Coz, she’s really big in the course-making industry, said typically the people you teach are where you were six months to two years ago. At that point I was trying to monetize my fashion and finance blog and I was going to create a course related to that. Then, when she said that, I asked myself, “Where was I? I was actually in grad school applying for jobs.” I actually got offered three positions really early and I thought, “Oh, I did a great job applying for jobs. That’s where I was. Maybe I can help grad students apply for academic jobs.” My first course was how to build an amazing application packet to apply for jobs. I said to myself, “This is not fashion and finance, but I’m interested in this. Maybe I like to help grad students and I actually did amazing in grad school, maybe I should help grad student.” Thus, The Academic Society was born.

12:39 Emily: I love that tip of looking to your recent past because I think a lot of people get scared off of creating courses or even blogging and putting their knowledge and perspective out there because they think “I’m not an expert,” but as you just said, you don’t really have to be, it all depends on where your audience is. If you can find an audience that you’re just a few steps ahead of, that’s going to work out really well. Kind of like teaching a course. You don’t need to necessarily be miles and miles ahead of your students, you just have to be a few chapters ahead in some cases

Commercial

13:15 Emily: This summer I’m putting forth extra support for PhDs undergoing career transitions – into grad school, a post doc or a real job. If you’re moving onto the next stage in your career or thinking about it, please visit PFforPhDs.com/next to check out my articles, webinars and coaching program. Allow me to come alongside you during this transition to ensure that you set yourself up for financial success.

Monitizing A Blog Through Courses

13:44 Emily: That’s how you discovered who you wanted to serve through The Academic Society. Now your business is a little bit more developed. What are the different income streams and what are the different ways that you make money through The Academic Society?

14:01 Toyin: Before I do answer that, I do want to go back really quickly to what you said about like teaching and how you don’t need to be an expert. You only need to be an expert about where you are. One of my favorite quotes from someone is “What’s duh to you is mind blowing to your audience.” Even when you’re teaching, I’m always only two days ahead of my students.

14:22 Toyin: The Academic Society was pretty tough to monetize. Luckily I have a job where I don’t have to have the extra income because I realize trying to sell to grad students is really difficult because grad students don’t make a lot of money and I wouldn’t feel right charging a lot for my products and services to grad students because I know the struggle is real as a grad student. I had some pretty cheap things. I learned from the course model of business. I started with courses. I had my job application crash course, as it is known as now. I also had the grad school toolkit where I taught graduate students how to use Trello to organize their life and grad school experience. They were very cheap products, but I ended up making them free and using them to build my audience. I decided to not be instantly profitable in The Academic Society because I was so passionate about helping grad students. I decided the profitability will come later. I think it’s really important to help grad students. I just decided to make all my content free at first until I built my audience. Now, my email list is over 600 and is big enough. I know exactly what I can help my grad students with and I can create things that they really, really want.

15:55 Toyin: Last winter I was saying, “okay, what do my people really need?” I have a Facebook group for Grad students and upon entry I asked them what do they struggle most with grad school? All of them say time management, productivity and motivation. What can I offer them that will help them with this? That’s when I came up with my program, The Productivity Accelerator and it’s a two week program. I called it a productivity program, but it’s really more accountability. When students join that program, I pair them up with another grad student to be accountability partners because in my business, I actually do have an accountability partner who also owns a business. I’ve grown so much just from being in that partnership. I think this will be helpful for grad students and I remember when I was in grad school, I had all of those women that I could work with, they were my accountability partners. Other grad student need accountability; I can give them accountability partners and then we can work together. I decided virtual coworking sessions will be part of the program and we would do Pomodoro method, where we work for 25 minutes, take a break for five, work for 25 minutes, take a break for five. That’s The Productivity Accelerator. You join the program, you get partnered up, I do a couple of group coaching sessions, and we just work every day in the afternoon and at night. I also have grad students who facilitate the coworking session so it’s not just me, you really get to know the other grad students in the program. Even I was the most productive I’ve ever been in The Productivity Accelerator. I am currently running a free mini course to help grad students and academics start their own side hustle. When they finish the mini course, they have the option to join my program, Side Hustle Summer School, which is a little course on how to take your side hustle idea to market. Now I’m currently writing a book, A Grad School Survival Guide and I will have a book as part of monetizing The Academic Society as well.

18:03 Emily: That is so fun and I love that you listen to your audience and were trying to really tap into what they were telling you that you needed. I love that idea of having the, the productivity, especially the accountability. Even within personal finance, accountability – people don’t want it, but it’s so effective, if you can get it in a good way. So, yeah, that sounds really fun.

Different Types of Side Hustles for Grad Students

18:28 Emily: Let’s talk more about Side Hustle Summer School and side hustling in general. Aside from blogging, you were not a side hustler during your grad degree, you didn’t have a need for it, but if someone either does have a need or just once extra income or something to do, what are some ideas for how they can side hustle during grad school?

18:49 Toyin: I definitely think a decision needs to be made if they want to be instantly profitable or have a slow build and become profitable later. What I did with my business was a slow burn. It took two years to become profitable. That was because I was passionate about what I was doing and I was okay with waiting, I had a job. But I would say if you want to be profitable immediately you should have a service-based business where you provide something for someone else or you do something for someone else and you only need one client to make money instantly. You don’t need a big audience and it’s probably someone you know that can be your first client. I actually wrote a blog post called “Nine Cheap and Easy Side Hustles for Grad Students and Academics”.

19:35 Toyin: It doesn’t have to cost money to start a side hustle. You don’t need a website. You just need to let people know what you’re doing. You probably just need like an email address and a PayPal account. Something that grad students and academics can do is tutoring. By being in grad school, you are an expert in your field, especially to undergraduates or high school students, so you can tutor them. Something that’s really interesting is being a virtual assistant. I know you have a virtual assistant and you can help someone else who owns a business by doing a little task for them or being a social media manager. If you’re great at social media and you know what kinds of posts perform on different social media platforms, you can help a business who doesn’t know or doesn’t have time to invest in learning all about that. Especially old brick and mortar businesses, they don’t really know how social media works, so you can help them.

20:33 Emily: I want to jump in and say my virtual assistant is actually a grad student. Hey Jewel! I went to my own email list when I was looking for someone to help me with my podcast editing and a lot of grad students responded and ended up working with Jewel and it’s been amazing for me and I think it’s been good for her too.

20:53 Toyin: That’s so awesome. I think it’s really awesome to work with someone who has a business because you can learn from them and figure out what you might want to do for a side hustle or business and become an entrepreneur yourself, just from that experience. There are multiple ways, especially living in a college town. If you’re in grad school, you’re probably in a college town, so your professors are maybe going on sabbatical or leaving for the summer, going on conferences. They may need someone to house sit or pet sit or nanny their children. There just so many creative things that you may not think about that you are uniquely qualified to do as a side hustle and providing a service for someone else.

21:37 Emily: Thanks so much for pointing out. The way to make money right away – this month, this week – is to go for something service-based and I think that is really accessible for a lot of grad students. The examples that you mentioned were great. It’s just important to realize that developing passive income streams, which is some of the kind of things that we’ve been talking about, like developing courses or something like that – the “make money while you sleep” billing that you sometimes see in online business – that can be a great route, but it’s not immediate. It takes a long time, as you were just saying in your own journey, to build that audience that you need before you can get to that point. So, that’s not “pay your rent” money, that’s “I want to have a long-term vision and I enjoy this thing and if it makes money later on, that’s amazing”, that’s that approach over there.

Advice for Starting Your Own Side Hustle

22:30 Emily: What advice do you have for a current grad student or an early career PhD who wants to develop a side hustle? What advice do you have for them for figuring out what is going to work best for them?

22:43 Toyin: I like to start with three things: coming up with an idea based on your why, like what you want to do; figuring out who you can help; and also knowing your financial goals. I think those are the top three things you need to be able to come up with a great idea that will work for you. In my mini course that people take before Side Hustle Summer School, I always ask them, what are the things that you are good at? And also, to go out to their friends and family and ask them what do they come to you for? It may surprise you. I actually did this exercise and asked my friends and family, “what do you think I’m good at, what have you come to me for it?” and I was blown away at their answers. They were very kind and they pointed out some things I actually never thought about.

23:32 Toyin: Figuring out what you’re good at, figuring out if that thing that you’re good at can help someone else, and then figuring out, okay, who would actually want this thing that I could offer and who could actually afford the thing that I could offer? And figuring out how to price it based on how much you actually need to make. It determines how elaborate and high level your product will be. You can make something that could be pretty cheap or you can build up the client experience to make it more expensive to fit your needs as well. But yeah, figuring out what you’re good at and how you can help someone I think is the best way.

24:14 Emily: I think, as we were kind of talking about earlier, grad school can take a toll on your mental health. This imposter syndrome, obviously is totally widespread. I just want to say, grad students, you are good at something. Definitely. Even if it’s primarily academically related, like you have found with your own business. You are good at something. You can offer things to someone else. If you go through these exercises that Toyin is talking about, if you take her mini course, etc., you will be able to discover something in this area that will be an effective side hustle for you. Toyin, please tell us where people can go if they want to jump into this mini course, maybe even prior to taking Side Hustle Summer School?

24:59 Toyin: I have a mini course that has a five lessons. You can do it in five days and it takes you from getting your idea to coming up with a way to monetize it. If you want to just go to my website, it’s theacademicsociety.com and you can go to theacademicsociety.com/side-hustle-cheatsheet, you will get a cheat sheet full of all of the logistics of starting a side hustle as well as the workbook for all of the lessons in the mini course and you’ll be invited to the Facebook group where the mini course is hosted. You can find all of this at theacademicsociety.com.

25:43 Emily: We will also add all of those links into the show notes as well as you know, I’ve already done several podcasts episodes on people who have side hustled during graduate school or after psi or after graduate school, so we’ll add links to those previous episodes as well so you can get even more ideas for what to do next. Toyin, thank you so much for joining me on the podcast today and for lending your expertise in this area.

26:06 Toyin: Thank you so much for having me! I really enjoyed this.

Outtro

26:10 Emily: Listeners, I’m so glad you joined us for today’s episode. PFforPhDs.com/podcast is the hub for the Personal Finance for a PhDs podcast. There, you can find links to all the episode show notes, a form to volunteer to be interviewed, a survey, and a way to join the mailing list. I’d love for you to check it out and get more involved. See you in the next episode! The music is stages of awakening by Poddington Bear from the Free Music Archive, and it’s shared under cc by NC. Podcast editing and show notes creation by Jewel Lipps.

This PhD Developed His SciComm Career Through Side Hustling

July 29, 2019 by Emily 1 Comment

In this episode, Emily interviews Dr. Gaius Augustus, a PhD in cancer biology and habitual side hustler. Gaius combines his artistic talent and knowledge of science to communicate science visually and teaches others to do the same. Within Emily’s framework of side hustles, Gaius details the half-dozen side hustles he pursued during graduate school and how they have contributed to his personal and professional development. He has now turned one of his grad school side hustles into a full-fledged side business in his post-PhD life. In this discussion, Gaius shares his hard-win insights into time management, self-advocacy, and imposter syndrome. This episode is a must-listen for anyone looking to advance her career through side hustling, networking, or volunteering.

Links Mentioned in the Episode

Teaser

00:00 Gaius: When I started doing this I just went to the office and said, look, I need extra money and this is the way that I’ve found to make extra money and I’m still going to get my work done and I expect you to hold me to that, but this is something I have to do.

Introduction

00:23 Emily: Welcome to the Personal Finance for PhDs podcast, a higher education in personal finance. I’m your host, Emily Roberts. This is season three, episode 10 and today my guest is Dr. Gaius Augustus, a PhD in cancer biology, artist and side hustler. During grad school, Gaius pursued half a dozen different side hustles, which contributed to his personal and professional development as well as financial bottom line. In what is now his side business, he combines his love of science and his artistic talent and training to communicate science visually through figures, graphical abstracts, infographics and more and teaches others to do the same. In this discussion, Gaius shares his hard-won insights into time management, self advocacy, and imposter syndrome. Without further ado, here’s my interview with Dr. Gaius Augustus.

Will You Please Introduce Yourself Further?

01:15 Emily: My guest on the podcast today is Dr. Gaius Augustus, and he’s going to be talking to us about his history with side hustling and how that’s actually turned into a side business, which is very exciting. Gaius, will you please introduce yourself a little bit further? Let us know more about who you are.

01:34 Gaius: Sure. Thank you so much for having me, Emily. I actually have a kind of interesting past. I have my PhD in cancer biology, but I actually started out as an artist and in high school. I went to a fine arts high school, I loved the arts, and I actually got really into comic making and video production. When I left high school, I actually went for film and television at a fine arts university. I ended up leaving that because the culture wasn’t quite right. I went into retail and worked retail for about five years. While I was working retail, I got some experience in the pharmacy. I was like, oh, this is pretty cool, I could make a living as a pharmacist. And I was really kind of missing the science part of my life.

02:25 Gaius: And so I decided to go back to school for pharmacy and joined a lab and just fell in love with the scientific process. I got my bachelor’s in 2014 in integrative studies, which is a kind of design your own degree program where you can mix from different disciplines. I mixed biology, chemistry and a little bit of psychology. Then I went straight into a PhD program at the Arizona Biological and Biomedical Sciences Program at University of Arizona, which is an umbrella program, again so that I could choose a program within that. Then I joined the cancer biology program in 2015. I literally, two weeks ago, April 2019, defended my PhD, and now I am trying to figure out what to do with the rest of my life.

03:26 Emily: Yeah! Fantastic. I love to hear that non-traditional route to the PhD. It’s definitely going to inform the rest of our conversation today.

Why Did You Side Hustle During Your PhD?

Emily: Throughout your progress through the PhD and maybe even before that you have been a side hustler, habitual side hustler. Why did you start side hustling during your PhD?

03:51 Gaius: I want to say that when I was an artist, I took science classes for fun in high school and everyone thought I was crazy. Again, I was at a fine arts high school. When I went back to school for science, I thought, okay, this is it, right? I’ve always missed the science. Here it is. But then as I got into science more, I realized I really missed the art. And I never really thought there was a way to balance that. I thought, okay, well these are just two separate things that I have to do. During my PhD I started thinking, okay, is there a way to mix this? So I started with just like making comics where I anthropomorphize science topics and wrote those comics and never really to share, just to have them.

04:39 Gaius: As I started going on and people started being interested in those types of things, I started thinking this is pretty cool that people are interested, but I never really thought about making money with it. So along the same time, my partner, who is not in grad school or a scientist and is an artist who has been making money in our new city as an artist, was thinking about how we can make a little bit of extra money besides just what I make for my grad school stipend and something that was a little different than them having to go get a traditional job.

05:18 Gaius: We actually started our first big side hustle, which was starting a kind of art, crafty sort of side our business, which I’ll talk about a little bit more later. Along with that, when I started talking to people about that, people were really interested in that, and they were very interested in the fact that I had been an artist. As I got interested in science communication about two years ago, the people that I was talking to about that were also like, hey, you can also do this cool artsy stuff. How can we fit that in? I started by just doing infographics, and I wanted to learn animation for fun. So I just was like, if I can figure out animation in time for whatever your deadline is, then let’s do that.

06:06 Gaius: I was actually hired by the University of Arizona Cancer Center to create infographics and animations when I could. Animations weren’t difficult because I had some experience in the past with it. It wasn’t as difficult as I thought it would be to get back into that. From there, people just start hearing about it. The more people heard about it, the more people were interested in it. So I was like, I guess I can make money doing this. That would be really awesome because I could do both art and science and learn about lots of cool science. That’s really what motivated me to start. Just knowing that there’s a possibility to make money was like the original thought, but then learning that I could do something I really loved and make money doing, it was a really big reason for me to push a little bit harder.

06:59 Emily: I really love that story. I’m so happy we’re going to go even more in depth with it in a moment. Because it seems so organic. You weren’t simply out to make extra money, although that’s a very welcome side benefit and maybe an important benefit. But it was just, what do you want to spend your time doing? Where are your interests leading you? Also you’re kind of responding to the market, right? Like you were, I’m putting some things out there, oh, and people are responding and it leads me over in this direction and then it leads me over here. I’m excited to hear even more about that.

07:38 Gaius: Something I find really interesting is I remember in my undergrad talking to one of my advisors. He always talked about how intentional his path was. I was always really jealous of how intentional everything he had done and all the types of things he had tried in order to reach where he was at that point. I still think about it all the time, that he was always saying making intentional choices to get to where you are. My life has been the complete opposite. It’s just been chaos. It’s more been like, what opportunities are available? Let’s take it, let’s move on to the next one. But still, if you allow yourself to not think of those things that you’ve done as mistakes and instead think of them as intentional choices that you made that have led you to this path, I think it’s really a good way to get yourself into new opportunities and use everything that you’ve done in your path to inform what you do with your life right now.

08:41 Emily: Yeah, you’re using the word intentional, which is like, everyone can get behind that. Like of course you want to make choices that are well considered, but I think what your professor was saying was more like a linear path, right? Like, like straightforward and efficient.

09:01 Gaius: And forward-thinking. I think he was thinking, okay, 20 years in the future, this is where I want to be, I think that was more what he thought he was saying. Whereas I think like you were about to say, you just want to make choices that you are intentional about in that moment. You mean to make the choice that you make with whatever hardships you have right now or whenever you’re dealing with right now, you make what choices you can and go forward with those.

09:29 Emily: Yeah, absolutely. Not that your professor’s path was a bad one if he’s happy with the outcome of course. But there are plenty of people who set out on a path and keep at it for decades and aren’t happy with the outcome even though they were very intentional and they were very efficient. That definitely depends more on your personality. It’s about knowing yourself really. I’m so happy to hear about your journey as a counterpoint to that.

Side Hustling Framework for PhDs

Emily: You already mentioned a couple different side hustles that you’ve had going on and also were starting to say how that’s led your current business. I have this framework that I like to use when I talk about side hustling, which is that side hustles, let’s say for a grad student, can fall into one of four categories or maybe even multiple of four categories.

10:19 Emily: The first is what I call “career-advancing.” So a side hustle, and again, these all make money in some capacity or another, but it’s letting you explore a new career area or maybe it’s expanding your network or maybe it’s demonstrating skills or learning new skills. Something that we think is going to advance your career. That doesn’t have to be your scientific career. It could just be whatever else you want to do. So there’s that. The second one is an enjoyable hobby that you happen to be able to monetize. It’s something you enjoy doing, not even necessarily a hobby, but just an activity that you enjoy that you happen to be able to monetize. The third category is that you don’t enjoy this activity at all, but it does pay you.

11:04 Emily: So I’m thinking this is like, well, you mentioned working retail earlier. I don’t know if that’s your passion. It doesn’t sound like it ended up being the route you went, but that’s also something a lot of grad students do just for extra income and I doubt it’s very career-advancing or enjoyable. The last one is passive income, which may be a little bit unfamiliar to people who are not in the entrepreneurial space. Basically in those first three paradigms, I’m assuming that you’re trading your time for money more or less directly. With passive income, it’s more about investing a lot of time, money, energy, or creativity to create a product that then sells over time. The very classic example is of an author. You write a book, and then the book sells. Over time you get those royalties. This is complicated a little bit with advances and we won’t go into that, but that’s kind of the idea. You put a lot of time and energy into something and then you sell it over time. So thinking about that framework, which we’ll link from the show notes: Put the side hustles that you’ve had into those different buckets, if you would.

12:11 Gaius: Yeah, sounds good. I thought about this from, should I talk about each one individually or should I talk about the framework? I think that the framework is so well designed or so well thought out that I’m just going to talk about it from the framework side.

Career-Advancing

Gaius: When I think about career-advancing, I’m thinking about networking. Like you said, it doesn’t have to be scientific, but it can be about growing your network and people who can help you find jobs in the future. So, like I said, I worked for the University of Arizona Cancer Center. I made infographics and animations and did some writing for them as well. That was definitely career advancing. I met so many people through that. I actually did six months of work for them volunteer, so I wasn’t getting paid at all. And then I did six months where I was getting paid, but that was a great career-advancer as far as meeting everyone at the university and people who potentially I could work for in the future.

13:20 Emily: I actually have a follow up question on that one because that sounded fantastic from the first time you brought it up. I was so excited about it. How did you get into that position? It sounds like it started with volunteering, but how did you initiate that volunteer relationship?

13:36 Gaius: One of the hardest things I think all of us have to do as graduate students is promote ourselves. Right? You have to promote yourself when you learn to write grants, you have to promote yourself when you tell your PI about your cool new experiment that you want to try that costs a lot more money than your PI maybe thinks it’s worth. I actually was helping with website design. I used to do freelance web design on the side of working retail. Like you said, I’m a longtime side hustler. So I was helping my department with redesigning their website and in order to get a better idea of what they needed, they pulled in the PR person from the Cancer Center. We just were having conversations because I show up to meetings on time and he shows up to meetings on time and academics don’t.
14:28 Gaius: We were just having conversations before all of our meetings, and I mentioned that I was looking into science communication. Finally one day he was just like, you should come work with us. I’m not sure I have a budget, but I really like what you’re saying. So it was totally me just talking about things I liked and being willing to talk about myself and what I do and what I think I do well and someone being willing to say, okay, well I want to take a chance on you and give you more experience and get a volunteer to help me out to get that opportunity.

15:09 Emily: It’s very clear from that story that this was about networking. You volunteered your skills at the small circle of your initial network, which was your department, and that led you to a slightly wider network and more opportunities there. That sounds amazing. This is a bit more of a financial or technical question, but I’m just curious about how being hired by the cancer center, the PR wing, played with your stipend. Was that in addition to it? Was that all kosher at the university level? Were you hired as an independent contractor? What were all the details there?

15:46 Gaius: At the time I was on an NIH training grant. There were a lot of discussions between the department and the Cancer Center about how that was going to work. Apparently they looked into the fellowship and made sure that there was no language saying I couldn’t get paid. Then what they did was they just said, okay, well we can only pay you up to a certain number of hours because you’re a student worker. What this person did was just found the best offer he could as far as an hourly pay where I could kind of maximize my income under the guidelines that were currently there. He was a really big advocate for me and I really appreciate that. But there was definitely some arguments and conversations that had to happen between the university and the cancer center and my department.

16:44 Emily: Clearly. In addition to just the pay issue, which it sounds like that’s a very specific solution for the training grant you were on and so forth. How did your advisor feel about you…? Because a lot of people keep their side hustles quiet, right? They don’t let their advisor or other people know about it. But clearly your advisor must have known about this from the beginning or early on. How did that go over?

17:08 Gaius: This is going to go back to kind of self advocacy again. I worked in retail for five years, and in retail there is no self-advocacy. You do what you’re told, and if you don’t, anyone could have your job or at least that’s what they tell you even when it’s not true. I’d had some really, really horrible bosses and really horrible experiences in retail. When I started back in school, one of my goals was never to be treated like that again. When I got into grad school and started thinking about doing on the side… Sadly it was never a question of is my PI going to be okay with this. When I chose a PI, I was very straightforward and saying I’m kind of going to do what I want to do and I need your support and how do you feel about that?

18:05 Gaius: And he was like, you know, I want to do what’s best for you and your career, and I will work with you. Wo when I started doing this, I just went to the office and said, look, I need extra money and this is the way that I’ve found to make extra money and I’m still going to get my work done. I expect you to hold me to that, but this is something I have to do. He was very worried about me and very worried about whether I was going to be able to keep doing it, but he supported me and never questioned it. He just made a couple of like side glances, but then it was just like, do what you got to do.

18:46 Emily: Yeah. You finished in five years it sounds like. So this didn’t end up tacking on any extra time at minimum. This is a great tip for anyone who has not yet chosen an advisor: to find someone who is going to be supportive of your career broadly defined – however you want to define your career. That person should be supportive, or if they’re not, know that early on and don’t work with them unless you’re 100% on the tenure track. I’m really glad that you described like your relationship with that person and how that worked out. That was so much detail, but that was such an exciting side hustle.

Emily: What’s the next one on your list?

19:24 Gaius: One thing that I’ve been doing a lot over just the past like six months is a lot of freelance sci art. I’ve been doing infographics, graphical abstracts, animations for scientists, for departments. That’s been extremely fun, but it’s also been a great networking experience. A lot of the time, I work with someone and then someone who they know is like, oh, this person told me that you are great to work with, I would like to work with you too. As far as career-advancing steps, the sci art, freelance, and I’ve done a little bit of writing as well has really helped with getting that networking done and also giving me the confidence that I needed to say people do enjoy my work. Also, they’re not just hiring me because they like me because strangers are hiring me. Those have been my big career-advancing hustles.

20:21 Emily: Yeah, that sounds like so much fun as you just said. If people want to see your work, where’s the best place to go?

20:28 Gaius: All of my work is available on my website, which is gaiusjaugustus.com, which I hope you’ll put in the notes since it’s not always the easiest to spell. If you also search Gaius Divi Filius on Twitter, you can see me and get to my website. I’m on Instagram as Process of InQUEERy with inquiry spelled with “queer” in the middle. I am on Facebook with Process of Inqueery as well.

20:55 Emily: I wanted to put that in the middle of the episode instead of just at the end so that people can go and look at your stuff as they’re continuing to listen to this conversation. I would imagine that just by the nature of what you did with that particular side hustle of it being art, it sounds like it’s incredibly shareable. You chose something where networking is easy. If you do a great job, people are going to ask who’s behind that work.

21:17 Gaius: It’s interesting you say that because I’ve never thought about that before. I’m a very visual person. I struggled to learn science because it was reading the books and reading articles and I do so much better when I started reframing it as look at the results and then try and frame your scientific ideas around the results and then read the articles and see if they agree with you. Same with learning science, go and look at the pictures in the chapter, try and figure out what they mean and then read the text and make sure I’m getting on the right track. I’ve just always been that kind of visual person. I’m drawing, in class, ideas out since I was little. So it’s interesting. I hadn’t really thought about the fact that people just see it and it automatically gives a good networking side of things.

22:09 Emily: Yeah. You’re much more in touch with the sci comm community than I am. But when I think of science communication, I initially think about the written word. I don’t go to to video or to art or anything, but maybe it’s a bigger component of it that I realize. Anyway, I just think it’s a really wonderful way of communicating that may be undertapped at this point.

22:35 Gaius: I agree completely. I think you hit the nail on the head about how most people feel about sci comm.

Commercial

22:43 Emily: This summer. I’m putting forth extra support for PhDs undergoing career transitions into grad school, a post doc or a real job. If you’re moving onto the next stage in your career or thinking about it, please visit pfforphds.com/next to check out my articles, webinars and coaching program. Allow me to come alongside you during this transition to ensure that you set yourself up for financial success.

Enjoyable Activity or Hobby

23:13 Emily: What’s the next side hustle? Any monetized hobbies?

23:18 Gaius: On the enjoyable category, one of the big ones is the side hustle that I started initially with my partner. We’re pagan and we love making stuff. As we were making things for us, we just decided to bring that to a broader audience. We actually make resin jewelry. We make pagan goods, things that maybe you would find in your house or things you might want to wear out to just kind of show off pagan pride as well as just things that everyone uses but instead of looking at it from just a regular angle, we say how would we look at this from a pagan angle? Recently my partner made plushes and instead of an animal or something, they made crystal balls.

24:12 Gaius: So stuff like that. We make a lot of the resin jewelry, but we’re also kind of pushing that a little bit further now into other things like plushes and shirts and things like that. That’s all through theindigopath.com, which if you go to is not anything yet. We took down our shop to do a bunch of conventions and things like that and we’re rebuilding it to put up our new branding and things like that. But that’s been something that’s just been pure enjoyment. It’s paying for itself, but that’s about it at this point.

24:47 Emily: Yeah. I love that you found something that you could do with your partner. Just something fun that’s a bonding experience or a fun project to work on together. I’m sure that it has relational benefits as well as the potential monetary benefits and just something enjoyable to do with your time. Although it does not sound like you are hard pressed for things to do with your time! Plenty going on already. What’s next in your list?

It Pays But It’s Not Enjoyable

25:10 Gaius: The next is the “it pays, but I don’t necessarily enjoy it.” The big one for me is web design. I do love web design, but I don’t necessarily like doing web design for other people. I love playing around with it for myself. I’ve been doing it for years and like I said I used to do it freelance. It pays the bills. When people want or need help with their website, I can get people up and running quickly. I can do trainings so that people can understand it. I was also a cheap sell for my department to be able to redo their website for very, very low pay. That’s probably my best example of something that pays, but it’s not necessarily the thing that I want to be doing with the rest of my life.

25:59 Emily: Yeah. Well it sounds like you should increase your rates on that. Do less of it, but get more out of what you do.

26:06 Gaius: Yes. You’re probably right.

Passive Income

26:07 Emily: Anything else in that category or should we move on to the passive one?

26:14 Gaius: Oh, let’s move on to the passive, which I’m really excited about, but also very skeptical about because I know that there is a lot of talk in my blogs about whether you should do passive income or whether you should wait until you have a following to do passive income. I’ll just tell you what I do. One thing that I do is I write blog articles for my website. I actually started doing that because I was part of the Grad Blogger Connect Group on Facebook led by Chris Coney, and I just decided to start this blog. It was the first thing I ever did to do any science communication, before I worked for the cancer center or anything. I just put ads in there, and I think I have like a $1.20 in my ads account. So it’s never really made me anything but it’s there. But because I’ve written the blog articles, those will continue to be there and when my site blows up in the near future and people are reading those articles a lot, those ads hopefully will make some income at some point.

27:21 Emily: Is this the same website that you mentioned earlier?

27:23 Gaius: Yes, it is the same website.

27:25 Emily: Okay, great. Glad to hear it’s all integrated together.

27:29 Gaius: Yeah, that was something I really wanted, but it’s very difficult to do the more side hustles you try. You have to figure out how to get all that branding to work together. The other thing actually, which is also on the same website, is I have a shop of just designs on T-shirts and pillows and things like that. I knew I wanted to do that because I love making up T-shirt designs. As part of The Indigo Path, we constantly are buying iron-on stuff to make designs. The shop doesn’t use my iron-ons, they are actually professionally printed. But I do like the idea of having a totally customized wardrobe. The shop has a lot of cool science-y themed designs. This is passive. I make the designs, I put them up in the shop. If somebody likes it, they buy it. It doesn’t matter if it’s a week from now or a year from now, I’ll still get hopefully about the same cut on that. I put in that up-front work. Whatever money I make down the road comes from the initial work that I put into making those designs.

28:44 Emily: Yeah. I don’t know if I told you this, but that shop was the reason that I invited you on the podcast. I saw that as a potentially passive income stream and I was like, alright, I need to talk to this guy.

29:01 Gaius: The shop feels to me like the dark secret of my website, because even though it’s up front, I don’t really advertise it that much. Bbut I just love making designs and putting them on stuff. Especially all over prints, which I don’t actually have that many of on the site, but I am obsessed with all over prints. So I make them, I put them up there and I don’t promote it but I think that it’s really cool and it’s probably one of the favorite things that I do.

29:34 Emily: Yeah. Like you said earlier, there’s talk about when to introduce potentially passive streams of income and so forth to your business, but it just sounds like the perfect medley of some of the other things we’ve talked about. It uses your unique skills and your unique subject area interests. It’s just something that you enjoy doing and you threw up the end result online. If people want to come and find it, cool. I think what’s interesting about passive income though, especially when we’re talking about web-based businesses, is that it’s not really ever truly passive. If no one came to your site, if you weren’t driving traffic to your site from other means, then no one would ever find it and no one would ever buy it. It’s really not truly passive because you have to still be active online and somehow trying to get traffic to your site, such as by doing podcast interviews! But anyway, your time is decoupled from what money you make from it. So that’s what makes it passive.

30:33 Gaius: Definitely. And I will say that if you put your work up on other websites, it can be more passive. Etsy is that if you get your hashtags right, so there’s some up front work as usual, but if you get your hashtags right, you really figure out the game on Etsy, you can do pretty passive income. As soon as you move into a realm where like you said, you have to drive traffic, then it becomes less passive. But it’s still way more passive than a lot of the work that I do. If you’re already creating things, in some ways there’s no drawback. If I’m already creating these designs to put on T-shirts for myself, at some point there’s no drawback to just putting it up for other people to have as well.

31:24 Gaius: That’s in my mind the great time to do passive income if you don’t have a lot of following, is to do things like you said, that you already enjoy and you’re already doing. I caution people when they’re like, I’m going to build this entire course and do all these things into it. It’s been a year developing it and I don’t even know whether people are going to sign up for it. No one knows who I am. That’s when it’s like, well if you really love designing courses and you’re really passionate about this, then that’s great. But as far as passive income is concerned, that year of work may take a lot longer to come back to you.

32:04 Emily: Yeah. If anyone in the audience is interested in passive income and you haven’t yet heard of Pat Flynn, please go check him out right now. His brand is Smart Passive Income. This story just reminded me of his origin story. He was an architect and studying for some kind of licensing exam. As he was studying, he created a study guide, and when he was done and he passed the exam, he put the study guide up online for sale. It sold like gangbusters, apparently surprising everyone, including him. That was the start of his passive income empire. As you were just saying, if you can put in 5 or 10% more work and make something that you’ve already created for yourself something that other people could use, why not go ahead and just see what happens. You haven’t invested any time that you wouldn’t have otherwise. There’s really no downside there.

Benefits and Detriments of Side Hustling During Grad School

Emily: I want to speed through the next set of questions, which is, what are the general benefits that you’ve experienced by side hustling during graduate school and the downsides or the detriments? Anything that we haven’t already covered?

33:10 Gaius: I think the biggest upside is just having that creative outlet. I also think for other people the greatest benefit is being able to try things out before you decide to switch careers, if that’s what you’re thinking. I’m thinking of leaving academia, and as soon as I started thinking about leaving academia, I was like, oh my God, if I don’t do academia, what do I do? Do I have to go back to retail? That was a big enough push to try out other things and see what happens and to see if building this kind of business model is possible. The downsides really are the commitment that you have less free time. I feel like I’m always working and have to schedule off time to say, okay, I’m really going to go do other things. It can slowly take over. It can become really fun and a good excuse to not do schoolwork. I know people already have problems with procrastination. So you do have to be very intentional about how you do it, and it does have the possibility of growing out of control. You really have to think hard about what you’re doing, when you’re doing it, and how much.

34:25 Emily: Yeah, that’s a great point. It’s actually something that I experienced during graduate school. I wouldn’t call the blog that I had at that time necessarily a side hustle, but it was certainly a time intensive hobby that brought in money a little bit. I was not very thoughtful at the time about why I was spending so much time on my blog instead of doing my work. It turns out finance is much more of a passion for me than my specific research area, no surprise now, but it was at the time. As you just said, be really thoughtful and be balanced, because financially having a side hustle can help you a lot with your cash flow during grad school. What’s not going to help you is delaying your graduation and delaying getting a full time job or launching a full time business or whatever the next thing is for you.

35:19 Gaius: I actually purposefully delayed writing my dissertation until the latest I could. I could’ve graduated probably nine months earlier, but I just kept pushing it because I knew that I would have that income and I was like, well at least I know I have income and so I’ll just keep pushing it until I can’t push it anymore. That was not smart.

35:43 Emily: I see what you’re saying because you were, as you just mentioned, thinking, do I have to go back to retail if I don’t have another job lined up? So certainly that’s a reasonable thing to be afraid of. I don’t want to graduate before I have something lined up. That’s a total thing that people might delay for that reason. But as you were exploring those other options, you are actively working on it, you weren’t just work like, oh no, I’m afraid to graduate and I’m not making any progress in actually getting to a point where I want to graduate, therefore I’m going to delay. It’s an understandable path.

Emily: Now, as I understand, you’ve just defended and you’re looking for a full time job, but you’re also now developing a side business, which is weaving together some of the different things that we’ve talked about so far. Can you talk about a little bit of the mindset shift from going from I’m a PhD student first and a side hustler second to now I’m starting a business.

36:44 Gaius: For me it was less of a change as far as I’m a PhD student to I’m a business owner and more of a shift in thinking about how other people saw me. So seeing people be like, oh Gaius draws cool stuff. This is really neat. Can you draw something for me? Going from that to wow, your work is really amazing. I would love to pay you to do it. That was a really huge jump for me. Like I said, I started out in art school, I took my first art classes like in eighth grade to start on my art career. I was always going through this thinking I’m never going to be good enough, and this is the first time that I ever thought, I am good enough to make art my living. I think having that kind of self confidence was really the big shift for me. The business side, because I’d been doing these other side hustles like The Indigo Path, it wasn’t really that hard for me, but just understanding that people appreciated me and that I was worth it and I was talented enough. That was a huge hurdle for me.

38:05 Emily: Yeah. Sounds like imposter syndrome, something we are so familiar with.

38:09 Gaius: I don’t know what you’re talking about!

38:11 Emily: It can definitely crop up in other areas besides your PhD work. That goes back to the self-advocacy theme from earlier. It’s just a different application of it. I’m really glad to hear that you’re progressing on that front and defeating your gremlins.

Last Advice for a Grad Student Side Hustler

Emily: In the last minute or so we have here, do you have any advice for another graduate student pursuing side hustling, interested in pursuing side hustling, that we haven’t already covered? We have covered so much. But did you have anything else you want to throw in there?

38:44 Gaius: No. The main thing I want to stress over and over again is that you have to balance your time. I highly suggest anyone who’s in grad school to have some kind of side passion. It doesn’t have to make you money, though it’s great if it does. Really think about how much time you’re spending, why are you doing it, why are you continuing in your PhD or grad program or whatever, and make sure that all of those things are happening in the right amount of time and the right doses as well as for the right reasons. Because the ultimate goal is for you to find a balance that makes you happy, not for any other reason. As long as you’re happy and reducing your stress overall and not just delaying your stress, I think you’re in the right place, but that balance is really important.

39:39 Emily: Oh yeah. Thank you so much for emphasizing that. Thank you so much for being my guest today.

39:44 Gaius: Thank you for having me.

Outtro

39:46 Emily: Listeners, I’m so glad you joined us for today’s episode pfforphds.com/podcast is the hub for the Personal Finance for PhDs podcast. There you can find links to all the episode show notes, a form to volunteer to be interviewed, a survey, and a way to join the mailing list. I’d love for you to check it out and get more involved. See you in the next episode! The music is stages of awakening by Paddington bear from the free music archive and is shared under CC by NC. Podcast editing and show notes creation by Jewel Lipps.

How To Launch A Side Hustle in Grad School

April 1, 2019 by Emily Leave a Comment

Side hustles are all the rage these days. Everyone seems to have one, and some even translate into big money! However, in my experience, few grad students are aware of (or understand how) to get one going. Even fewer faculty seem to be aware of how they could have one themselves OR how they can support their students in this endeavor. In this post, I’m going to talk to you about why you want to launch a side hustle, and why it’s worth your time to do it in grad school. If your a faculty member these tips can also apply to you!

Today’s article on how to launch a side hustle is by Dr. Leigh A. Hall. To read an article today by Emily, please visit Leigh’s website, Teaching Academia.

What Is A Side Hustle?

A side hustle is a way to earn extra cash. Ideally, it’s going to be something you are super passionate about because you will be spending extra time creating it. Side hustles happen outside your current full time job (or graduate studies/assistantship). You decide how much time you want to devote to it and when you want to put in the hours. You can work with someone else, but most side hustles tend to start out as solo ventures. As they become more successful, you may find you need to pay others to help you. Some people have such successful side hustles that they eventually leave their full time job and devote themselves solely to their project.

Why Should You Launch A Side Hustle?

You might be thinking you have enough to do right now. You don’t need to have extra demands on your time. And there’s no guarantee that a side hustle will pay off anyways, right? But think about it this way – if your side hustle is inline with things you already enjoy doing then you’re not wasting any time by devoting yourself to it. If you were going to do it anyways, then you lose nothing by seeing if you can generate some extra income by sharing your work with others.

However, the side hustle is not just about you. While it can be a great way to generate extra income, ultimately you are providing a service that benefits others. If people are willing to pay you for your work – whatever it may be – that means they find value in it which means you are enhancing the lives of others in some way.

Finally, a side hustle can allow you to establish yourself beyond your academic career. It will allow you to connect with more people, and different people, than you likely would through academia alone. This can bring you a whole host of opportunities and open doors that otherwise would have stayed close. Your work as an academic will likely reach a narrow subset of people. Add a side hustle to that and you can expand your reach.

How To Identify The Right Side Hustle For You

Ok – you’re interested but unsure about where to start. The first thing is to figure out what you want your side hustle to be about. It can be connected to your day job, but it doesn’t have to. If you have a hobby that you are exceptionally good at then you could turn that hobby into your side hustle. It doesn’t have to extend from your job.

For example, several years ago I ran a successful yoga blog. I’m not a yoga teacher. I just wrote about going to yoga classes and what I learned in the process about myself. Eventually the blog ran its course, but I was able to get some great sponsorships and support along the way.

Because my blog added value to the yoga community, companies would send me yoga mats, clothes, shoes, all kinds of goodies for review. I even got to review a meal kit service so I had groceries mostly paid for now and then. My yoga practice was a serious hobby, and it was able to generate some income for me – even if just through free products – that I enjoyed and benefited from.

Currently, my side hustle extends from my job. I have a number of courses I sell. Do I generate massive amounts of income? No, but I do enjoy a nice supplement that I can do with as I please (I often just save it).

The key here is to pick a niche that you enjoy and that you want to share with others. And it’s perfectly fine to have both a hobby and a professional side hustle! You get to set the hours and how much you will be involved so do what’s best for you.

Launching Your Side Hustle

There are a number of ways to launch your side hustle, and any combination of them can work. After you identify your niche, you’ll need to consider how you want to connect with others. Some common ways to do this are:

A website. You can get one for free (wordpress.com) and later move to a paid version. A free version lets you test the waters and play around without the stress of having to pay for it.
A YouTube channel: I highly recommend this. Everything is going in the direction of video. A channel will allow you to build an audience. And while you are giving people content for free, once they see that you have something of value they will start to buy your more in-depth products.
Patreon: Admittedly, I need to get this one going. Patreon allows you to sell memberships at varying tiers. For example, you might have people who give you 5.00 every month in exchange for specific things you create or offer. A second tier of people might give you 10.00 a month and receive something different/more. You get to decide how to price the tiers and what people get in return.
Selling Courses: You may want to create one or more courses that people can access asynchronously. A number of platforms allow for this with varying advantages and disadvantages. Udemy allows you to post your courses free of charge, but they will take a hefty fee in return (they also help with marketing your courses). Platforms like Teachable and Thinkific require you to pay an ongoing fee or yearly subscription for your courses to be hosted, and they do no marketing. However, you stand to keep more of your money each time you sell a course here than on Udemy.

Launching your side hustle thus requires:

A clear vision of what you are going to be offering
Who would be interested in your product/creations?
Understanding where to house yourself and your work

A side hustle is going to require a mix of free and paid content. You are going to want to have a website or YouTube Channel (likely both) and a plan in place for content development. What do you want to sell? When will you find time to create this content and build out your offerings (both free and paid).

If you’re wondering if there is a right/wrong/best time to launch your side hustle my answer to you is this:

There is no best time to launch. You need to know what it is you want to do and what platforms you want to start out on. Then you go. You don’t need to do everything at once, and you can build out along the way as you get comfortable. The trick is to not get caught up on something not being good enough or that you only need to do X and then everything will be perfect. We’re not looking for perfect here. We’re looking for a few key things to be in place and then it’s time to go.

Having a side hustle can bring in extra income while allowing you to grow and develop professionally or with a hobby. The sooner you get started the sooner you will start to reap the rewards.

Dr. Leigh A. Hall is a professor at the University of Wyoming where she holds the Wyoming Excellence Chair in Literacy Education. She’s had a side hustle for four years now selling courses that can benefit graduate students and early career academics. See her work at TeachingAcademia.com.

This PhD Side Hustler Maintains a Healthy Work-Life Balance

October 8, 2018 by Emily Leave a Comment

Today’s podcast guest is Dr. Caitlin Faas, an assistant professor of psychology and perennial side hustler. We discuss her history with side hustling and her motivations for pursuing it. Caitlin’s current side hustle of academic coaching dovetails so well with her primary role as a faculty member that she’s even planning to include that work in her tenure packet. Her work involves coaching and teaching about time management, productivity, and overcoming psychological barriers to academic success, so listen through the episode and check out her website to learn the tips that work well for her and her clients.

Links Mentioned in Episode

Subscribe on Apple Podcasts, Google Play Music, Stitcher, or Spotify.

Give your feedback on Season 1 and influence the direction for Season 2 through this form.

0:00 Introduction

1:09 Please Introduce Yourself

Dr. Caitlin Faas is an assistant professor at small liberal arts college in Maryland. She’s had her job for five years, and soon she is submitting tenure packet. She went to graduate school at Virginia Tech, where she studied human development and family studies. She’s the developmental psychology professor in her department. Her research focus is emerging adulthood.

For her side hustle, Caitlin runs a business to coach busy professionals as they try to integrate school and academics into their daily life. She provides career direction and productivity tips to her clients, as well as offering advice on her blog and social media. Her clients are associate professors, graduate students, and professionals considering applying to graduate school.

3:17 Did you have a side hustle as a student?

Caitlin has always valued hard work and earning her own income. As an undergraduate, she worked while being a full time student. Then as a graduate student, Caitlin worked at the local yarn shop during the summer and had a couple corporate retail work experiences. Having extra spending money was her motivation for her side hustle. She’d usually spend her income from the yarn shop on yarn for her knitting hobby. She also used her money for non-funded academic opportunities, like going to conferences.

Caitlin and Emily both agree that having outside activities, whether paid or hobby, helps you personally while you’re a graduate student. A side hustles is a valuable way to learn other skills and discover what you enjoy doing.

Video Series: How to Increase Your Income as a Graduate Student

Subscribe to our mailing list to receive the 7-part video series on increasing your income as a graduate student, including side hustles and passive income.

8:10 How did you transition into self-employment as your side hustle?

Caitlin went from graduate school directly into her assistant professor position. For the first two years, she focused on her productivity, time management, and personal values. She decided that she wanted to work 9-5 and use her non-work time as she chose. She trained for a half marathon and on her runs, she listened to Nick Loper’s Side Hustle Nation podcast. The stories she heard on the podcast inspired her to start her own business on the side. Starting a coaching business seemed like a way for her to take more control of her career trajectory in the face of an uncertain economy. In contrast to other professors who may do consulting on the side, Caitlin decided to create her own platform to reach the general public. She wanted to help people beyond her students and outside her own academic network.

15:13 What do you do in your business and how does it complement your primary job?

Caitlin is a personal coach, working with clients to improve their productivity, time management, writing and academic life. To get started, she took coaching classes and offered her expertise to a broad audience. Most clients needed help determining if they should leave their job to go to graduate school, so Caitlin’s work has evolved to focus on that audience.

She spends about 8-10 hours per week on her business during the academic year and 20 hours per week during the summer. This time is spent coaching clients, collaboratively editing writing and teaching writing skills, speaking at conferences outside of her field, engaging her audience on social media, and on networking calls. She recently began working with corporations to help bridge generational differences. For instance, she has advised business how to help baby boomers and millenials work better together. She’s been paid to give webinars in a corporate setting.

Caitlin and Emily comment that academics are trained to view much of their work as voluntary service. Academics do many tasks, like reviewing papers, as a service for no extra money. Yet through a side hustle, Caitlin is paid for these tasks, generating income for her valuable skills.

20:50 What benefits have you experienced from your side hustle?

Caitlin benefits from flexibility with her finances that come from her side income. She has student loan bills, so this income helps her make those payments. She dreams of financial freedom. Also, Caitlin likes that her side hustle gets her outside of the ivory tower. She enjoys getting to know other people and helping people. Her goal is help people feel empowered to make decisions about their career and be productive. Through her business, she feels in control of her career, where she can learn lessons and grow opportunities.

23:02 Can you tell us about your website?

Caitlin’s website provides free content for interested people. She includes a blog with posts about productivity, self-improvement, and deciding whether to go to graduate school. Every two weeks, she sends an email newsletter. She provides videos with a transcript and worksheets.

Her first website was very simple and didn’t have much content. Having a website was an important first step to establish her business and build an audience. As she earned more money, she could put some of that money back into her business. Now, she hires a graphic designer and video editor to improve the quality of her online products.

25:34 How do you manage your time between your primary job, side hustle, and other commitments?

As a productivity coach, Caitlin practices what she coaches. She is serious about working her primary job 9-5 and having free time on evenings and weekends. She is super strict about sleep, so she always make sure she has 8 hours of sleep each night. She encourages people to start with getting enough sleep. Caitlin critically considers how she likes to spend her time, so that she spends it on activities she enjoys. For instance, she has decreased the time she spends editing papers, because she finds more fulfillment from coaching clients in person. She read Gretchen Rubin’s books for inspiration, and suggests that others look for productivity role models to follow.

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Join the mailing list to receive our 7-part video series, "How to Increase Your Income as a Graduate Student," including side hustles and passive income.

30:48 How does your side hustle interact with your primary job?

At first, Caitlin kept her business idea quiet. Now that she has established her side hustle, she is open about it with people in her department. She says typically people don’t think too much about what she’s doing, but colleagues ask her about time management.

Coaching clients has made Caitlin a better professor, because skills she learned while she trained to be a coach showed her how to be a better teacher. She’s including information about her coaching business in her tenure package. She is making the case that her coaching business has improved her performance as a professor.

33:38 Would there be a situation where your side hustle became your primary job, or alternatively, you would stop it?

Caitlin has other goals that are fulfilled through her professor position. For example, one of her goals is travel, and her professor position gives her the opportunity to take her students abroad. She took her students to Greece, and her travel was paid for. She sees this as a perk of being a professor.

She is in a growth mode in her coaching business. She has 8-10 hours each week, so she’s examining how she can grow even though her time is limited. Additionally, Caitlin and her partner will be foster parents for teenagers soon. This family life transition may change her priorities and time management.

37:12 How could someone with a PhD find a side hustle that complements their primary work?

Caitlin recommends completing “What’s your purpose?” and “What are the things you like to do?” activities offered on several entrepreneur websites. Even though the entrepreneur path may not seem like an intuitive one for many with a PhD, Caitlin suggests plugging into the entrepreneur network to find support.

Through a side hustle, you can truly explore what you want to do and find something you love to work on. When you find something that you love, Caitlin says you have energy to overcome road blocks and make it grow. If you don’t love the work, you have the freedom to change direction.

39:40 Final Comments

Caitlin and Emily are both part of a self-employed PhD network led by Dr. Jennifer Polk. The network is very supportive and includes a diversity of people. Caitlin and Emily welcome people to reach out to them directly.

40:55 Conclusion

Code Maintenance Consultant

October 3, 2018 by Emily Leave a Comment

Name: Carolyn Chlebek

University: Cornell University

Department/Program: Biomedical Engineering, PhD student

What is your side or temporary job?

I work as a consultant for a Gait Analysis Laboratory on campus. I maintain the code that provides the interface and analysis packages for the laboratory.

How much do you earn?

I earn $18/hr.

How do you balance your job with your graduate work?

I set aside 5 hours per week in my schedule. Typically, I look at my weekly schedule Sunday night and find some time that I physically block off – I ensure that I work 9 hr/day in total, therefore ensuring I give enough time for my research (minimum 40hrs/week).

Does your job complement your graduate work or advance your career?

Yes, this job can definitely influence my career. Much of my research requires me to create and maintain code, so this side hustle is good practice. Additionally, the graduate student who held this position before me went into consulting and found that this position was a great talking point in interviews and demonstrated his skills that made him a great fit for a consulting position.

How did you get started with your job?

Another graduate student in my lab held the position before me and recruited me to take over from him after he graduated.

Is there anything else you would like to share about your experience?

I enjoy the challenges of this position, and the more translational nature of this work – the lab uses this data to evaluate the healing progress of pet dogs after surgeries. They also use this data to guide future surgical decisions – as a dog lover, this is very motivating!

Group Fitness Instructor on Campus

September 26, 2018 by Emily Leave a Comment

Name: Carolyn Chlebek

University: Cornell University

Department/Program: Biomedical Engineering, PhD student

What is your side or temporary job?

I work as a group fitness instructor through the Cornell Fitness Center.

How much do you earn?

I currently earn $18/hr, but anticipate raises the longer I teach and more certifications I receive. Additionally, this position allows me to get free gym membership.

How do you balance your job with your graduate work?

I teach 1-2 classes per week and select times that will not conflict with my experiments – right now I am teaching on Sunday nights, so it is a nice calming way to start my week.

Does your job complement your graduate work or advance your career?

My job does not directly impact my graduate work, however I study biomechanics so I can make very broad connections between my work and my side hustle. Additionally, the teaching experience that comes with group fitness will certainly add to my confidence should I go into academia & need to teach or give public presentations often.

How did you get started with your job?

Another graduate student in my lab taught group fitness classes and recruited me to join & learn how to teach.

Is there anything else you would like to share about your experience?

I love being able to connect with students – both in and out of my department – in a more social and healthy way! I also love being able to help people in their fitness journeys, and having an excuse to learn more about fitness and healthy lifestyles as I go through this job.

Side Income

Links Mentioned in this Episode

Teaser

Introduction

Will You Please Introduce Yourself Further?

The Grad School Exerience

Blogging as a Side Hustle

Other Side Hustle Experiences During Grad School

Conceptualizing The Academic Society

Commercial

Monitizing A Blog Through Courses

Different Types of Side Hustles for Grad Students

Advice for Starting Your Own Side Hustle

Outtro

Links Mentioned in the Episode

Teaser

Introduction

Will You Please Introduce Yourself Further?

Why Did You Side Hustle During Your PhD?

Side Hustling Framework for PhDs

Career-Advancing

Commercial

Enjoyable Activity or Hobby

It Pays But It’s Not Enjoyable

Passive Income

Benefits and Detriments of Side Hustling During Grad School

Last Advice for a Grad Student Side Hustler

Outtro

What Is A Side Hustle?

Why Should You Launch A Side Hustle?

How To Identify The Right Side Hustle For You

Launching Your Side Hustle

Links Mentioned in Episode

0:00 Introduction

1:09 Please Introduce Yourself

3:17 Did you have a side hustle as a student?

Video Series: How to Increase Your Income as a Graduate Student

8:10 How did you transition into self-employment as your side hustle?

15:13 What do you do in your business and how does it complement your primary job?

20:50 What benefits have you experienced from your side hustle?

23:02 Can you tell us about your website?

25:34 How do you manage your time between your primary job, side hustle, and other commitments?

Increase Your Income

30:48 How does your side hustle interact with your primary job?

33:38 Would there be a situation where your side hustle became your primary job, or alternatively, you would stop it?

37:12 How could someone with a PhD find a side hustle that complements their primary work?

39:40 Final Comments

40:55 Conclusion

What is your side or temporary job?

How much do you earn?

How do you balance your job with your graduate work?

Does your job complement your graduate work or advance your career?

How did you get started with your job?

Is there anything else you would like to share about your experience?

What is your side or temporary job?

How much do you earn?

How do you balance your job with your graduate work?

Does your job complement your graduate work or advance your career?

How did you get started with your job?

Is there anything else you would like to share about your experience?

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