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How and Why to Become an Entrepreneurial Scholar

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In this episode, Emily interviews Dr. Ilana Horwitz, a professor at Tulane University and the author of the newly released book, The Entrepreneurial Scholar: A New Mindset for Success in Academia and Beyond. Ilana explains how a grad student or academic can be an entrepreneurial scholar and why it is so beneficial in an environment of uncertainty and limited resources. Ilana and Emily discuss the necessity for grad students to become the CEOs of their own educations and careers. Finally, they explore in more detail ideas from the chapter on how to leverage resources, both human and monetary.

Links mentioned in the Episode

How and Why to Become an Entrepreneurial Scholar

Purchase Dr. Ilana Horwitz’s book, The Entrepreneurial Scholar: A New Mindset for Success in Academia and Beyond, use the code IMH20 to receive a discount!

Teaser

Ilana (00:00): It helps you sort of to have an identity outside of academia to have sort of self-worth in yourself, right? To understand that you are a person that isn’t just bound up with your academic identity. Because if, again, the academic job market doesn’t work out, the crisis that one has about their sense of self-worth is like maybe a little bit less, knowing that you have value in some other capacity.

Introduction

Emily (00:34): Welcome to the Personal Finance for PhDs Podcast: A Higher Education in Personal Finance. This podcast is for PhDs and PhDs-to-be who want to explore the hidden curriculum of finances to learn the best practices for money management, career advancement, and advocacy for yourself and others. I’m your host, Dr. Emily Roberts, a financial educator specializing in early-career PhDs and founder of Personal Finance for PhDs.

Emily (01:03): This is Season 20, Episode 5, and today my guest is Dr. Ilana Horwitz, a professor at Tulane University and the author of the newly released book, The Entrepreneurial Scholar: A New Mindset for Success in Academia and Beyond. Ilana explains how a grad student or academic can be an entrepreneurial scholar and why it is so beneficial in an environment of uncertainty and limited resources. Ilana and I discuss the necessity for grad students to become the CEOs of their own educations and careers. Finally, we explore in more detail ideas from the chapter on how to leverage resources, both human and monetary.

Emily (01:44): The tax year 2024 version of my tax return preparation workshop, How to Complete Your PhD Trainee Tax Return (and Understand It, Too!), is now available! This pre-recorded educational workshop explains how to identify, calculate, and report your higher education-related income and expenses on your federal tax return. Whether you are a graduate student, postdoc, or postbac, domestic or international, there is a version of this workshop designed just for you. I do license these workshops to universities, but in the case that yours declines your request for sponsorship, you can purchase the appropriate version as an individual. Go to PFforPhDs.com/taxreturnworkshop/ to read more details and purchase the workshop. You can find the show notes for this episode at PFforPhDs.com/s20e5/. Without further ado, here’s my interview with Dr. Ilana Horwitz.

Will You Please Introduce Yourself Further?

Emily (02:56): I am delighted to have a return guest on the podcast today, Dr. Ilana Horwitz, who’s a professor at Tulane University, and the author of the new newly released book titled The Entrepreneurial Scholar and Ilana’s previous episode on the podcast was season 16, episode four, and we get a lot more of like her personal story about being a parent in graduate school and like all the resources she marshaled to, you know, financially get through that period. But it’s interesting, she and I were just looking back at our email exchanges. We first got connected back, you know, over a year about two years ago, um, because she was starting to write this book and wanted to, you know, give for, wanted me to give a short interview for it. And I ended up interviewing her and that came out quite a while ago. But now the book that she’s been working on for so long is finally out. And so that’s our subject for today, the Entrepreneurial scholar. So Ilana, thank you so much for coming back on the podcast. Will you please give a brief introduction for the audience?

Ilana (03:50): Absolutely. Thank you so much for having me, Emily. It’s great to be back. Um, as you mentioned, yes, I am trained as a sociologist of religion and education. I am in the Jewish studies and sociology department at Tulane University. I’ve been here, um, for four years, and before that I spent a decade at Stanford as a grad student and as a postdoc.

What Is An Entrepreneurial Scholar?

Emily (04:10): Excellent. I wanna jump right in to like, what, what is this book about? Because it’s not about, as I, you know, maybe thought just by reading the title, it’s not about academics or PhDs who want to become entrepreneurs. We have a slightly different spin on that. So can you tell us the working definitions you have for like an entrepreneur and also an entrepreneurial scholar from the book?

Ilana (04:31): Absolutely, yes. So this is a little bit of a different definition of what entrepreneurship means. When I say entrepreneurship and when I talk about entrepreneurial scholarship, I’m specifically talking about the ability to generate ideas with very limited resources while navigating an environment of high uncertainty. What I don’t mean by entrepreneurship is, uh, I’m not talking about trying to take a neoliberal approach to academia, uh, that advocates for the corporatization of the academy. I am not talking about applying market models to universities, and I’m also not talking about the kinds of sort of, um, business oriented research firms. And as you mentioned, I’m also not talking about necessarily starting some sort of, um, venture on the side, which is like what most people of think of when I say entrepreneurial, uh, thinking. And so again, being an entrepreneurial scholar means being a- able to generate ideas, right? That is the product that is like the currency with which we work. Being able to generate ideas with very limited resources while navigating an environment of high uncertainty. That is what entrepreneurs do. And it’s actually also what scholars do when we are at, um, when we are sort of working within the constraints of what academia is.

Emily (05:51): And one of the things that I found really interesting about your book is that, and this is actually what how you ended up quoting me, like within the subject matter, um, is that going, we’re not just talking about like academics like you, like who have, you know, career professors and that kind of thing. We’re going all the way back to basically the grad student stage and how this mindset can be helpful in, in fact is necessary even from that point of making that transition from undergrad to graduate student. And you just mentioned, um, you know, ideas are the product that we work with within academia. And so I just wanted you to expound on this a little bit more. Like what is this transition that a person has to go through from being a, an excellent undergraduate <laugh> to being a successful graduate student? And why do so many people kind of get stuck or mired along the way and don’t make that transition successfully?

Ilana (06:40): Yeah, absolutely. The main mindset shift that I think people need to make is being able to shift from being a consumer of information to a producer of knowledge. And I really didn’t understand this. I think when I started my PhD program and it was at my orientation that, um, a professor said, right to all the incoming students, like, your job is no longer to consume information, it is to produce knowledge. And what that meant for me as this like realization that my entire life I have been evaluated on the basis of like my ability to consume information and regurgitate it back to the teacher, right? That’s what we generally do in K 12. That’s mostly what we do in college, right? And I was actually never very good at this. Um, which is, I ultimately, I think what ended helped me love graduate school. Um, but when I realized that graduate school is about being able to, um, is, is really about this production of knowledge, meaning that you are now like playing detective and it is up to you what is the problem in the world that you wanna pursue.

Ilana (07:45): And it is up to you how you wanna pursue it and when you wanna pursue it and what resources you wanna pursue it. Like you have so much agency in the process and your grades no longer matter. And for me, that was really liberating. But for a lot of people that’s really debilitating. And the reason it is debilitating is because people who often end up in PhD programs are people who are so good at school and meaning that they were so good at navigating the, what I call the or sociologists of education called the hidden curriculum of school. Like the rules and the routines and regulations, right? They’re like pros at this and they’re like, oh, I’m so good at school that I should go pro. And going pro means going to a PhD program, right? You are a career sort of, uh, student career students, um, aren’t necessarily great at having the mindset to sort of think outside the confines of what is expected of you.

Ilana (08:35): And so when grad school starts and you have a bunch of, you know, requirements, it’s okay, but then the script falls away. And then that is when I think panic, uh, sets in for a lot of people. ’cause it’s like, wait, now there are no rules and there are no routines and there are no regulations, like, what am I supposed to do? And then they, there’s this resentment of like, why isn’t my advisor telling me what, what to do? And like, why isn’t it super clear? And so the ability to like, instead of feeling that moment as debilitating, but instead of, uh, embracing it and embracing that autonomy, I think is like the big mindset shift that needs to happen.

Becoming the CEO of Your Own Education

Emily (09:08): I totally agree. And I, I see, you know, in retrospect how I kind of f- faltered in that myself during graduate school. And it was, it was difficult and you just used the term like script. I think that’s a really, really good way of putting this, like, as you said, you can master how it is to be good at school, you know, all the way up through the end of undergrad and be successful in that. And then once you reach graduate school, you have to really forge your own path. And it’s not totally cl- it’s not just, you know, x, y, z and then you get a degree. It’s a completely like unique experience. And the term that you use in the book, which I really loved is, um, becoming the CEO of your own education. And one of the reasons why I liked this is because it made me think about your education is not just what you do in graduate school, it’s a holistic picture of everything that goes into who you are professionally. And that could be experiences that you have through your classes and through your research and with your advisor and with your colleagues, but it could include a whole lot more than that. And you had a lot of examples in the book of people, um, seeking out experiences that, um, you know, using this mindset of being an entrepreneurial scholar that ultimately led them to the creation that they, you know, were in, were in graduate school or in their careers and to do so. I just really liked that like, framing of it. Did you wanna say anything more about that, that phrasing or how you view it?

Ilana (10:30): Yeah, that’s such a great question because right, my PhD is from a school of education, so I also, uh, think of education as a much more holistic endeavor. And when I think about your P- one’s PhD journey, and if I reflect on my own right, it’s so much more than what I learned in my classes. Um, and so for example, in the book I talk about this experience that I created for myself where I realized at one moment, maybe around my fourth year that I really needed teaching experience, um, as a Stanford, a PhD student in my program. Like I didn’t have to teach, I only had to be a research assistant. And I was like, how do I create an opportunity for myself to go teach? I ended up going to teach at a community college. And so when I think about my own education, I learned so much from that experience of being a community college, um, professor, both from the students in the class who were very different than most of the people I spent time with. They were like working adults mo- mostly first gen, low income, um, students of color. And so not only did I learn from them, but I also learned what it means to sort of educate a different population and what it means to sort of talk about sociological concepts to people who generally don’t come from elite backgrounds. And, um, and so all of that right, was part of my education. Uh, and my education also when I think about my PhD was about navigating things like gender expectations in the academy and like being, um, a sort of, uh, in a household, um, where I had to navigate gender dynamics, um, as everyone mostly has to. Um, and it was about doing a bunch of side hustles, uh, so that I could learn like, what does it mean to do, you know, statistics like act- for ac- an actual client as opposed to doing it for a class. Um, so yes, education is this like much more holistic experience, um, as you mentioned,

Emily (12:22): And now this is a little bit of a sidebar, but it’s kind of a soapbox that I get onto from time to time on the podcast, which is I really think it’s shortsighted of graduate programs to, um, disallow their students. And maybe this was not your experience, but it is in some places to disallow their students from taking outside work opportunities, very much like the ones you just mentioned, adjuncting, you know, side hustling using their skills that they’ve learning graduate school. Um, I get it that they want them to stay focused on finishing their dissertations. Um, but it’s, as I just said, it’s very shortsighted because many of these kinds of side hustles can be, um, augmenting as we were just talking about being the CEO of your own education and making you a better prepared professional once you get to the end of graduate school. So, um, yeah, little <laugh> just a little sidebar there, but I don’t know if you have any comments about, about that and how faculty might in some places view these kind of side endeavors.

Ilana (13:16): Yeah, I think it’s tricky, right? Because I, as you said, like I understand from the faculty’s perspective that they want students to be really focused because once you have some sort of job, especially if it’s like a full-time job, it’s really hard to stay focused on your research. But, um, I also feel very strongly and uh, and I did this myself, that when you take those outside opportunities, you are both, um, building your skillset, developing a network that’s really important. And also like, just being really realistic about the fact that most people who start a PhD program are not gonna end up in a a professor position, right? A very, very tiny percentage of people will end up in the, uh, being able to get a tenure track position or even a non-tenure track position. So it’s just like to, to navigate the uncertainty of academia means being really realistic with what the prospects are and to buffer yourself against that, uh, sort of crisis that is gonna come when you realize you can’t get a job. It’s really helpful to know that you have other options. Um, in my case, um, the School of Education, look, it didn’t have, I think there was a policy and some professors sort of instituted the policy more than others. I will say that, um, there was certainly not enthusiasm for me pursuing this, uh, teaching position at a community college, but I made the case, um, of why it was beneficial. And so it was allowed. And then I, and then there was a bunch of stuff that I did without telling anybody, and it was totally fine because I’m very good at being the CEO of my own education and I sort of knew what I could manage and what was valuable, like what, when I thought about it from a cost benefit ratio, like how much time am I spending on something versus the value I get out of it? And I have no regrets about pursuing anything, um, outside of academia and in the book, there are several examples of people who I interviewed, um, of how transformative those opportunities were. Because one is, it helps you sort of to have an identity outside of academia to have sort of self-worth in yourself, right? To understand that you are a person that isn’t just bound up with your academic identity. Because if, again, the academic job market doesn’t work out, the crisis that one has about their sense of self-worth is like maybe a little bit less knowing that you have value in some other, um, sort of capacity. And some, um, there have been some like amazing opportunities that people got because, you know, one person who I interviewed, Tamara worked for Kamala Harris, uh, on Fridays, and that led to a bunch of other opportunities. And particularly like if you’ve never worked outside of an academic setting, like if you are a person who’s pretty much going straight through from undergrad to your PhD, it’s really important to work in the outside world to understand sort of like the real, how the world, real world functions and not just be in like the academic bubble.

Emily (16:13): Absolutely. I, I totally agree everything you just said. Um, and I guess maybe a, a a corollary, like a, another interpretation of CEO of your own education is CEO of your own career, because you don’t know for sure that you are gonna end up in academia. And it makes sense, as you were just saying, to have, um, built an image of yourself that’s bigger than just an academic in case that career path, if it’s one you’re even going for, um, doesn’t work out. And you can still be an entrepreneurial scholar in graduate school and pivot to something else outside of it. But, um, the point that I wanted to make is that being the CEO of your own career maybe includes some career development experiences that you wouldn’t, you aren’t automatically being pushed into as a graduate student, but that are available to you probably from the graduate school and the career center and so forth. And just being able to like, spend some time exploring those professional development, um, resources and career ideas can, can really help you whenever you are making that next transition point,

Ilana (17:07): Right? And I talk in the book about like, you cannot predict the future, but you can help create it. And that’s, uh, I think an important lesson because all these things that you’re doing can help create your future, um, and it helps sort of offset that uncertainty that we as grad students, uh, sort of have to live with on a, on a day-to-day basis.

Emily (17:29): Yeah, and I, I really love that you talked in the book about uncertainty and about limited resources and oh my gosh, how timely is this? We’re recording this in February, 2025, and as of now there’s been these executive orders. We don’t know in academia how this is all gonna shake out whether there’s gonna be a massive funding decrease, um, you know, know layoffs. We don’t know. We’re in a period of uncertainty. And so how, I mean, it’s, it’s horrible timing in a sense, but it’s good timing for your book to like sort of land in this moment where in academia there’s probably a lot of questions going around about what, what resources do I have? What’s the value that I can bring here? What is my career path going to look like? And so, well, for that reason, if not any other, maybe it’s time to, you know, pick up this book.

Commercial

Emily (18:15): Emily here for a brief interlude! Tax season is in full swing, and the best place to go for information tailored to you as a grad student, postdoc, or postbac, is PFforPhDs.com/tax/. From that page I have linked to all of my free tax resources, many of which I have updated for this tax year. On that page you will find podcast episodes, videos, and articles on all kinds of tax topics relevant to PhDs and PhDs-to-be. There are also opportunities to join the Personal Finance for PhDs mailing list to receive PDF summaries and spreadsheets that you can work with. Again, you can find all of these free resources linked from PFforPhDs.com/tax/. Now back to the interview.

Leveraging Available Resources as an Academic

Emily (19:07): And since we were just talking about scarce resources, um, I was really compelled by the, the book is basically five, five big ideas, five big chapters, and I was really compelled by the fourth one, which is around leveraging the resources available to you as a graduate student or as an academic. And so can you just expound a little bit more about what kinds of resources, um, might be available to a graduate student or an academic that could, you know, help them as an entrepreneurial scholar?

Ilana (19:33): Yeah, absolutely. So I actually start off the book with this idea of that being, um, thinking entrepreneurially means asking yourself, given who I am, what I know, and who I know, what kind of opportunities could I create for myself? And so here we are thinking about sort of, um, like the intellectual capital that you have, the human capital that you have, and the social capital that you have, right? Who do you know, what do you know? And who are you, um, to start thinking about how you can leverage all of that. So let me talk about this. First of all, this idea of like who, you know, in academia and particularly in the humanities, um, we tend to sort of think of, um, this very, this like lone scholar sitting in a library doing work very independently. And I really wanna disrupt this idea even in the humanities, because even if you’re writing a monograph, I wanna put forth the idea that scholarship is a community sport. Even if you end up writing alone, why is it a community sport? I want people to sort of imagine that the academic landscape is this vast network where each node is a person and each link is a potential collaboration or a shared idea, or even like just a mutual support system, um, because nobody should be doing this alone. And I remember even like as a grad student, I’m in the social sciences, so there isn’t a fair amount of collaboration, but the sort of reticence that some of my colleagues had to ask each other for help to seek out help from, um, more senior people was, was astonishing to me because I came from working in startups and in management consulting where it was very, very common to just ask for help or ask for other people for ideas. So when I say that I want people to think of scholarship as a community sport, what, what that means in practice is like thinking about your network and relationships that you have, not just like, how do you in an icky way try to extract value from that, right? That’s an icky like, um, and I think incorrect version of what it means to network. Instead, I want people to think about networking as the opportunity to actually help other people, right? Not extracting value, but actually putting yourself out there so that your idea and someone else’s idea or sort of your problem and the problem that someone else is experiencing, um, can have sort of mutually beneficial, um, solutions, right? That you in, in partnership with other people can problem solve together, right? And so for example, um, at one point in when I was a sort of latter stage grad student, I was working on a paper, um, and I got really stuck on it. Um, and a new postdoc came to Stanford and I, we were having lunch and I started telling him about this paper. Um, and then I realized that like what I was missing was like a whole framing around gender.

Ilana (22:26): He happened to be a gender scholar, and I realized like it would be really beneficial if he came and joined as an author on this paper. Um, and it was this very, very mutually beneficial decision and collaboration that by the way, has a, actually ended up, that paper ended landed in the top sociology journal. And I don’t think I would’ve been able to do that alone. And since then, he and I have collaborated on several other, uh, other things. Um, but it wasn’t like I was like, oh, this, this person is coming and I wanna just extract value, um, by having lunch with ’em and like seeing what I can sort of get out of that person. Like I knew that this would be a me- mutually beneficial relationship. Um, and so there are many ways to think about how can you identify people in your network, but also develop relationships with people who are outside of your network, um, by thinking about like, where might you have complimentary skills with other people? Um, how might you be able to offer value to somebody else’s project? Right? And so not just thinking about your own career advancement, but thinking about like, how can we do more with what we have, um, by, by collaborating, right? If like, I think of, uh, I think therefore I am instead, like, I think therefore I collaborate.

Emily (23:38): Hmm. Yeah. As you were talking about that, I was just thinking like, yes, this is such a human endeavor. Like it’s human to have relationships with other people and build things together. And I like what you said there because under, under the topic of like leveraging resources, really what you’re saying is think of yourself as a resource that you can offer to other people, and then they mutually can offer their resource of themselves in this case back to you. So it’s, it’s, it’s quite mutual. So I love that. Um, any other sort of categories of, of ways people can leverage resources?

Ilana (24:11): So when people hear the terms leverage resources, they immediately think of money, right? And sort of funding. And so I would do wanna touch upon that and what does it mean to sort of think entrepreneurially about funding? Um, in the book I give examples of people who, uh, have been very successful at getting different fellowships. And there are different ways to think about how to be strategic in those. Like do you go for a bunch of sort of small, low, uh, uh, sort of low bar, uh, grants where it doesn’t take very much to apply to them? Like maybe you can repurpose something and then you just apply to a bunch of really small things. Or do you invest several months into putting together something that has, uh, bigger, bigger reward, right? You always wanna be thinking in all of academic life, you wanna diversify your risk, uh, sort of risk benefit portfolio. And funding is one of those things. Um, I’ll give an example of something that happened to me recently because a lot of thinking entrepreneurially is like taking advantage of opportunities that you didn’t necessarily expect. And so recently, um, Tulane had, uh, somebody from the Russell Sage Foundation come and give a talk about, you know, their funding streams. And I went, and in that talk I realized, I was like, oh, I don’t have anything relevant for this, because they’re looking for really early, more early stage projects than anything that I have. Um, I sort of wrote it off, you know, like I didn’t even take the opportunity to meet with a program officer. And then about a month later I had kind of like a crisis in one of my projects that resulted in me pulling out of the project for a variety of reasons. Um, and I, I was having this like sort of moment of both, like panic, but also seeing opportunity emerge from this breakup where I was like, oh my gosh, like this gives me an opportunity to actually do a totally different study. Uh, and I was like, oh gosh, but that’s like really early stage. Where would I get funding? And I was like, wait a minute. I was like, I just sat through one of those RSF things. So right away I contacted the person at Tulane who had set up that program officer to come and I said, I all of a sudden have an idea, is it too late to meet with them? And she said, let me get in touch. So I met with a program officer, I learned so much, I told them what my idea was, and through that conversation I learned about like some stuff that, about their grants that I wouldn’t have been able to figure out just based off of their website. Like it turns out that there was a stream of funding that wasn’t gonna continue and it would be very beneficial for me to apply to, to this particular stream of funding. So I did, and I submitted, um, a letter of intent, um, which is their first stage. And I actually made it through to the, to the proposal stage. So I should hear back in a couple of weeks about whether I got it or not. But I at least feel very good that I made it through the LOI stage. And again, the like, key takeaway is I didn’t, you know, the sort of, I put myself out there, I went to the session, I didn’t think anything would come of it. And then when I had this like moment of, of crisis and I, and I saw opportunity, I was like, oh, wait a minute, I can connect the dots here. So, so thinking about like, um, expansively about funding and resources, um, and just like sometimes going to stuff that you may think doesn’t have any benefit for you, you never know when there will be, um, a payoff.

Emily (27:24): Hmm. And I’ll speak as a business owner, I actually don’t identify with the term entrepreneur for my particular type of business, but as a business owner, I have to think about the revenue streams in my business. And I have, I might have predictions about which revenue streams are gonna work out to what capacity, but it’s really beneficial, as you were just saying, to have, um, ideas maybe on the back burner, <laugh> of other revenue streams, other fellowships, other grants you could apply to. And so if you have the capacity, like in your example that you just gave, if you suddenly have the capacity to be applying for things or putting effort into an area that you weren’t before, then you say, oh, I, I have some background in this. I know how to turn this on in a, in a quicker way than just, you know, starting completely like cold. I really love that example. Anything else you wanna add? Um, I, I, just for the podcast listeners, especially if you’re a longtime podcast listener, chapter four of this book is really special because Ilana included, um, my podcast, like interviews as some of the resources and also interviewed some other people that I’ve had on the podcast before. So like, it was like seeing some old friends in this chapter, which was really exciting. And also, of course also pulled in some other interviews that I found really, um, great. So I thought you actually summed this up really well in the, you know, concluding notes for that chapter where you said, remember, every funding opportunity is also a chance to expand your community and collaborate with others who share your vision and actually ties really well both of those points, um, together. So thank you so much. Anything else you wanna add in about this leveraging resources topic?

Ilana (28:48): I’ll add one more thing, and this is sort of the, this idea of connecting with people so that you can expand your knowledge of what is possible in the world. And what I mean by that is there are things like that I remember as a doctoral student that I was like, there’s no way that I can do this because I have no mental map and I have no schema in my head for how to make this possible. So for example, um, at towards the end of grad, grad school, I was like, I wanna write a book. I had written a multiple multi paper dissertation, but I wanted to write a book, but I have no mental model of how you go about writing a book when you are a PhD student. And it seemed like out of the realm of possibility. And nowhere in my graduate program did anyone ever train me to think about this. Um, and I had a friend who as a grad student was able to, uh, not a friend, he wasn’t even at my institution, but, but it was someone who I had met along the way. Uh, and I knew that he had been able to secure not one, but sort of two offers from prestigious public, uh, book presses, um, for an advanced contract. And I was like, wait, that’s a thing. I didn’t know that was possible. And once I knew it was a thing and he helped me understand how it became a thing and walked me through all the steps that he went through and even shared his proposal, I had this like ability to think beyond what I could think about earlier. I was like, oh, if he could do it, maybe I could do it too, and here’s what it could look like. And I followed some of the similar steps, um, and it became possible. Um, so I think we, we don’t think of collaborating, um, as sort of an opportunity to think beyond ourselves, but that’s what it does for me. It gives me the, the poss- that that sort of opportunity to imagine possibilities that I thought were off the table.

The Origin Story of The Entrepreneurial Scholar Book

Emily (30:37): Mm-hmm <affirmative>. Yeah. So this is your second book and you use this book as an example in, I believe it’s the fifth chapter of, um, a an entrepreneurial scholarship activity, right? Of publishing a book. So, um, can you just tell us really briefly how the book, um, came about?

Ilana (30:56): Yeah, the book came about, um, from something I totally didn’t expect and out of a sort of a story of failure, which I think is like a very defining, uh, feature of entrepreneurship. When I was a graduate student at the very end of grad school, I was a sixth year, you know, I wasn’t even taking classes, but because I was in this mindset of like, I wanna get everything I can out of Stanford while I’m here and while it’s free, um, I decided to, I was auditing a bunch of classes. I was auditing classes on like how to be a good public speaker and improv. And one of the classes I audited was how to Write for the Public. And it was taught by Sam Weinberg, a professor, um, at the School of Education. And our final assignment was to write an op-ed, right? Not surprisingly, and mostly everyone in the class took this opportunity to write an op-ed about their research. And at the time I was about to graduate and I was reflecting sort of deeply about how my own PhD journey, um, went. Um, and so I took this opportunity to write, um, an op-ed that like, basically I submitted to a couple places and it failed. It did not get published. And it was really frustrating. And Sam, who, um, who I really, really have to give a lot of credit to, he was like, you, you shouldn’t give up on this idea. There’s something there, there. And even if you sort of put it down for a little while, you have to promise me that one day you will pick it back up because I see it, it has a future. Like he, he believed in it. Um, and so for two years, Emily, I kid you not two years, this thing just like sat on my computer. And so about a week before I started my job at Tulane, I was already in my new office and I was about to go home for the day and I was like, you know what? I was, was like, I have childcare. Nothing is gonna like blow up at home if I just like stay in the office for two more hours and I’m gonna pick up that op-ed and I’m gonna dust it off, you know, and see what I can do with it. ’cause I promised Sam that I would. And, and I did, and I, I sort of spoke from a place of what I knew, like I leaned into this startup and, um, consulting experience that I had and I wrote this op-ed that was, or I revised it I think with the title Why PhD students Should Think Like Entrepreneurs. And I submitted and then I thought about, okay, I have this, where can I submit it to? At that point, I already had published once in Inside Higher Ed, so I submitted it to them, right? That was like the, the, the, the most obvious choice. I already had a personal connection there. And within two hours they wrote me back and I, and they were like, yeah, this is great, we will take it. And I was like, oh, that was easy. Okay. And then a few weeks later it came out and, you know, I got a, a couple of nice emails from, um, faculty and some from therapists who said how much this resonated for them and working with grad students. And then I got the most unexpected email. It was from, uh, the editor at Princeton University Press, Peter, and he was like, this is great. Do you wanna flesh this out into a book? And I was like, I’m sorry, come again, <laugh>, uh, you want me to write a book on this topic? And so that, that is the, the sort of birth story of this book. Um, and so it really came out of something very unexpected and to, to write this book, I went out and I interviewed about, um, 45 people who hold either different positions in academia or who have left academia or who are entrepreneurs. So this book really required me to think about like, who am I? What do I know and who do I know to make it happen? So in that way, it is very much like a story of an entrepreneurial, uh, endeavor.

Emily (34:30): Absolutely. I can see that so clearly. I’m so glad that you brought that up so that I could ask you this question about how the book came to be. Um, and so interesting that there was that two year just time period, and I dunno what it was, I don’t know if it was the rewriting that you did or how things had changed in your perspective in two years, or how the world had changed in the two years, but somehow the idea clearly hit <laugh> the second time around. Um, and that’s, that’s fantastic. Where can people find the book?

Ilana (34:57): The people can find the book at Princeton University Press, and I think in your show notes, uh, I can share a, uh, discount code, um, that people can use. People can also find it on Amazon as well as learn more about it on my website, www.IlanaHorwitz, that’s I-L-A-N-A-H-O-R-W-I-T-Z.com. Uh, and I encourage people to reach out to me, uh, if they wanna learn more about it.

Best Financial Advice for Another Early-Career PhD

Emily (35:27): All right, and since you said that you love dispensing advice, we have one more opportunity for you to do so, which is with the standard question that I ask of all my guests, which is, what is your best financial advice for another early career PhD? And it could be something we’ve touched on in the interview already, or it could be something completely new.

Ilana (35:44): My best advice is to pursue a side hustle if possible. And I recognize that it is not possible for everyone, especially international students, students who are parents. Um, I get that this is something that isn’t available to everybody, but if you have the opportunity and sometimes the pay might be so bad, like my first side hustle, I made $12 an hour and it was absolutely worth it because I gained so many skills from the experience. But don’t just think about it from a financial perspective, think about all the other different ways that it could benefit you. Um, and the money that you get on the side is also a really nice perk.

Emily (36:26): Very good. Uh, thanks for tying all those themes together. Well, Ilana, thank you so much for coming back on the podcast. It’s been a pleasure to speak with you again.

Ilana (36:34): Thanks Emily.

Outtro

Emily (36:45): Listeners, thank you for joining me for this episode! I have a gift for you! You know that final question I ask of all my guests regarding their best financial advice? My team has collected short summaries of all the answers ever given on the podcast into a document that is updated with each new episode release. You can gain access to it by registering for my mailing list at PFforPhDs.com/advice/. Would you like to access transcripts or videos of each episode? I link the show notes for each episode from PFforPhDs.com/podcast/. See you in the next episode, and remember: You don’t have to have a PhD to succeed with personal finance… but it helps! Nothing you hear on this podcast should be taken as financial, tax, or legal advice for any individual. The music is “Stages of Awakening” by Podington Bear from the Free Music Archive and is shared under CC by NC. Podcast editing by me and show notes creation by Dr. Jill Hoffman.

Can You Earn Money from Publishing a Scholarly Book?

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In this episode, Emily interviews Dr. Laura Portwood-Stacer, a developmental editor with Manuscript Works specializing in authors publishing with scholarly presses. Laura has personally published two books with university presses and has a third under contract and has worked with hundreds of other authors. Laura describes why a prospective author would choose a scholarly press over a household-name publisher or self-publishing. Laura and Emily systematically discuss how publishers earn money, how authors earn money (directly and indirectly) from their books, and the costs of publication. While publishing with a scholarly press is primarily a labor of love, Laura gives ranges and examples of how much an author might earn from royalties and an advance, if any, depending on the type of book they publish.

Links mentioned in the Episode

Can You Earn Money from Publishing a Scholarly Book?

Teaser

Laura (00:00): But if you have research that is applicable in industry or policy, or places that have kind of other kinds of funding, you can command more money than you ever would make from the book itself, in speaker’s fees, or consulting fees or things like that. So, you can sort of think of the book as a strategic investment in your reputation and your platform that then would allow you to expand higher goals In other venues.

Introduction

Emily (00:34): Welcome to the Personal Finance for PhDs Podcast: A Higher Education in Personal Finance. This podcast is for PhDs and PhDs-to-be who want to explore the hidden curriculum of finances to learn the best practices for money management, career advancement, and advocacy for yourself and others. I’m your host, Dr. Emily Roberts, a financial educator specializing in early-career PhDs and founder of Personal Finance for PhDs.

Emily (01:02): This is Season 17, Episode 5, and today my guest is Dr. Laura Portwood-Stacer, a developmental editor with Manuscript Works specializing in authors publishing with scholarly presses. Laura has personally published two books with university presses and has a third under contract and has worked with hundreds of other authors. Laura describes why a prospective author would choose a scholarly press over a household-name publisher or self-publishing. Laura and I systematically discuss how publishers earn money, how authors earn money (directly and indirectly) from their books, and the costs of publication. While publishing with a scholarly press is primarily a labor of love, Laura gives ranges and examples of how much an author might earn from royalties and an advance, if any, depending on the type of book they publish.

Emily (01:53): The tax year 2023 version of my tax return preparation workshop, How to Complete Your PhD Trainee Tax Return (and Understand It, Too!), is now available! This pre-recorded educational workshop explains how to identify, calculate, and report your higher education-related income and expenses on your federal tax return. Whether you are a graduate student, postdoc, or postbac, domestic or international, there is a version of this workshop designed just for you. I do license these workshops to universities, but in the case that yours declines your request for sponsorship, you can purchase the appropriate version as an individual. Go to PFforPhDs.com/taxreturnworkshop/ to read more details and purchase the workshop. You can find the show notes for this episode at PFforPhDs.com/s17e5/. Without further ado, here’s my interview with Dr. Laura Portwood-Stacer.

Will You Please Introduce Yourself Further?

Emily (02:58): I am delighted to have joining me on the podcast today, Dr. Laura Portwood-Stacer, who’s the owner of Manuscript Works. Laura and I kind of met on Twitter. She was recommended to me by another past podcast guest Dr. Katie Peplin. And Laura is a developmental editor of sorts. And so we’re gonna get into more of that line of work. And actually in preparation for this interview, I read her excellent book, the book proposal book, which is all about people publishing books with scholarly presses. So that is the subject for our interview today. Laura, would you please introduce yourself a little bit further for the audience?

Laura (03:30): Yeah, I’m so happy to be here. Um, so yes, my name is Laura Portwood-Stacer. For the past nine years, I have run a company called Manuscript Works, where I help authors, um, navigate the book publishing process, specifically scholarly authors. Um, building on my background as an academic, um, I got a PhD. I published my dissertation as a book. Um, and now I’ve moved on to helping others navigate that process, which can be very anxiety provoking and you know, there’s not a lot of guidance out there, so I’m trying to fill in that gap.

Scholarly Publishing, Trade Publishing, and Self-Publishing

Emily (04:02): Yeah, and so any listeners who want to go down this route, certainly again, I’m recommending the book proposal book. I found it very, very enlightening. Um, but we’re actually gonna be talking more today about the financial side of this because of course this is a personal finance, um, podcast. And because, um, that was left a little bit vague, I think, in your book, so I’m gonna see if you’re willing to share some, uh, more specific numbers or number ranges with us, um, as we’re going through the interview today. Um, so first of all, I just wanna help the listener understand the distinction between what we’re calling a scholarly press and then the publishing industry that they may be more familiar with, and then the self-publishing industry. So can you just tell us a little bit about how someone who thinks they would like to publish a book at some point, how they might know which is the right route for them to go?

Laura (04:47): Yeah, so I’ll say, uh, scholarly publishing is, um, sort of a narrow subset of the larger sort of traditional publishing industry, and it’s really focused on a certain segment of reader and a certain, um, distribution channel. So your readers, if you’re publishing with a scholarly press, your readers are going to be other scholars, um, people who are doing research, who are citing previous research in their own research, who are building on your research to write their own books or their own articles or, um, grants or whatever it is they’re doing. Um, and, and the distribution would be mostly directly to other scholars who might, you know, purchase from a publisher or purchase from an online retailer. Um, and institutional libraries, public libraries, um, uh, places that are sort of invested in furthering scholarly knowledge, right? So the focus is on scholarship, not necessarily on entertainment or, um, you know, personal improvement or the kind of things that you might pick up a book from Barnes and Noble for. Um, it’s really has sort of a professional scholarly bent to it. Um, whereas probably most of the publishers you’ve heard of that are household names that are not university presses. Um, they’re gonna be more focused on commercial books that people are, you know, just gonna wanna spend money on buy as gifts. They’re not necessarily serving that, um, intellectual purpose in the same way. There are some books that cross over from like scholarship to, um, a more broad audience. Um, and we can talk about where those kinds of books get published. Um, uh, but, but yeah, so that’s sort of the distinction between a trade publisher and a scholarly publisher. And a trade publisher, of course, is gonna be mostly selling in bookstore online retailers. They’re focus is not gonna be libraries or universities. Um, and then self-publishing is sort of a totally separate avenue. Um, and you know, I guess the difference there is that the, the distribution is kind of all up to you as as the publish as the writer. So you would need to find your readers. Um, you’re not sort of tapping into that built-in infrastructure of a scholarly publisher or a trade publisher.

Emily (07:19): I see. That makes total sense. And what really, I mean, maybe this is obvious to other people, but what impressed me with reading your book was like, oh, I’m really seeing how much work the publisher is putting into each one of these books that goes out. And of course, the audience that they have in mind, like you were saying earlier, and that is in the self-publishing realm, completely up to the author whether or not you’re going to invest in other people to help improve the work and and so forth. But that’s all part of the, the process when you go with, um, either a scholarly press or a trade press, right?

Laura (07:51): Yes. Yeah, and I’ll say that’s, you know, often there’s a perception among scholars that, you know, presses just profit off of our work and, and we provide this for free and we don’t make any money off of our books, so what are we getting out of it? But one of the big things you get out of it is that infrastructure that is already in place at the publisher where they know how to peer review the books, improve the content, um, produce the book so they look nice, then distribute it to the places that are most likely to buy it. All of that stuff is like, happens on the publisher’s end. Yeah.

Emily (08:23): Absolutely. Thank you so much for clarifying that. Okay. Now I wanna hear a little bit more about your books that you’ve published. Sure. What the process is kinda like, and then also what you do now for clients.

Laura’s Book Publishing Journeys

Laura (08:33): Yeah, so I have published two books to date. Um, I have a third under contract. Um, so my first book was a revision of my doctoral dissertation. Um, pretty typical straight straightforward process there. Um, I pitched it to a small independent publisher that got, um, absorbed by a larger commercial academic publisher. Um, so it was ultimately published with that larger publisher. Um, you know, it went through peer review. I did not receive an advance for that book. It has made minimal royalties, you know, a little bit over time, but not much. Um, but I wrote it for, you know, career reasons to just sort of get my research out there to make me more attractive on the job market. You know, kind of the typical reasons that a scholar would try to publish their dissertation. Um, my second book, which uh, was published, let’s see about eight years later, was the book proposal book, um, which is, um, it’s, you know, it’s a practical how to kind of book, uh, it’s, it is sort of research based in that it draws on my own sort of personal experience helping authors get their books published and write book proposals that impress the publishers they want to impress. Um, and you know, I did some research into the publishing industry to sort of inform that, the advice that’s in that book. Um, but, you know, it’s a different kind of, readership has a different kind of purpose. That book has been much more lucrative than the dissertation based book. Um, and we can talk about some of the reasons why, uh, if, if you want to get more into that. Um, and then my third book is currently under contract, so that means that I’ve written a proposal, I’ve pitched it to my publisher. Um, they have accepted it based on the strength of the proposal and on my previous, um, book with them. Um, and I have received part of an advance for it. I will receive the advance in installments, um, but I have not received any royalties for it yet because the manuscript has not been completed, uh, completely revised and approved and accepted for publication. So the book is not in production yet. We’re still a ways out from that.

Emily (10:48): Yeah, that’s fascinating. Um, I definitely wanna talk to you more about the financial aspects of this in a moment, but now I just wanna hear tiny bit more about how you serve your clients because I think it helps the listener to understand that you’ve not only had this personal experience, but you now have like the professional experience of helping, um, shepherd other people through this process.

Supporting Authors From Proposal to Publication

Laura (11:05): Yes. Yeah, so I mean, of course the personal experience is really helpful because I know the emotions that an author goes through. I have all those same anxieties, um, you know, about pitching my work to publishers and making a good impression and all of that. But I would say, um, the, the help I’m able to offer really comes from having been through this process with other people, um, in a wide variety of disciplines. Um, so I, uh, I basically help authors kind of distill what their book is supposed to be into a book proposal, help them write it in a way that is going to connect with publishers, that’s gonna speak to what publishers are looking for, which is not necessarily the same thing that academics are thinking about, um, when they’re thinking about their research. Um, and then, uh, you know, then I’ve, I’ve seen the process follow through where they actually get the contract and the, the offer and then get their book published. So, you know, I do online programs, so I’ve worked with hundreds of authors, um, who have been through this process. So getting to see sort of the different nuances and how it works at different publishers and, and all of that has been really helpful for getting that broad view of how it works.

The Financial Side of Publishing a Book

Emily (12:16): Awesome. So I wanna dive into a little bit more of the, the money aspects now, because that, of course your, your book is taking people step by step through the whole process. Um, but I want to just get some more details about like what people can expect if they <laugh> for financially if they decide to publish a book through this kind of press. I wanna start on how these books make money and how authors make money from them. So am I correct in assuming that money is made from these books by selling these books? Is that the direct way money is made by the publisher?

Laura (12:48): Yes.

Emily (12:48): Okay.

Laura (12:49): Yes.

Emily (12:50): Now, what do the authors get <laugh> after the publisher sells you books? You’ve mentioned advances, you’ve mentioned royalties. Can you define these a little bit further and talk about sort of the scope of what these contracts look like? ’cause some people get advances, some people don’t, maybe the royalties are different amounts for different authors. Like what’s the range here?

Laura (13:06): So yeah, so publishers, you know, even university presses, which are nonprofits, um, so, so they’re not necessarily trying to make a profit, um, but they are trying to stay open and they do rely on book sales to stay open. You know, I think there’s a misconception that they are just funded by their universities and some receive some funding from their universities, but that amount is of course shrinking, uh, with austerity and everything, um, you know, in university administration. So they really do rely on selling their books in order to stay open and keep performing their service to the scholarly community. Um, so, so that’s one reason why they are looking for books with a readership of hopefully hundreds of people, maybe thousands of people will wanna read each book that they put out. Um, so, and, and they are investing tens of thousands of dollars in producing each book. Um, and a lot of that goes toward the labor or the editorial labor, the production labor, um, but also materials, um, you know, everything that goes into making the book as a product. So, um, they are recouping that investment, um, in the form of the, the sales of the book. And in most cases they will share some of that, you know, recoup with the author in the form of royalties. Um, so the author would typically get of small percentage of whatever profit the book makes. So, so yeah, so they’re always sort of calculating, um, projecting profits and losses for each book. And based on that, they may think about, okay, what can we afford to share with the author and still break even on this book, or still even make a little bit of money that we could invest back into our press to help publish maybe some of the books that aren’t gonna sell as well. Um, and that’s where they’re figuring out, you know, how much money they’re gonna share with the author. And, and in advance is, um, the amount of money the, the publisher would give an author upfront before the book even starts selling copies. Um, and that is basically just an incentive to get the author to publish with that press. Um, so that is most likely to come into play when the press believes they have to compete for the book with other publishers. Um, and they’re also going to have to project pretty significant profits from the book, you know, so they’re not sinking even more into it without some prospect of getting it back out. Um, so, so advances, you know, scholarly publishers do sometimes offer advances again under those conditions where they think the book’s going to be profitable and they think they have to compete to land this author. Um, and the range of those advances varies a lot. It could be just in the low hundreds, more of like a token kind of thing. It could be a thousand dollars a and I’m speaking from experience of having worked with people who got advances for their dissertation books. Um, so it does happen. Um, but I would say the range has been from like a thousand, maybe 2,500, maybe $5,000. Um, that would be an advance that might be available. Not common, I would say, but available, um, depending on the project. Um, for, you know, people who are more established in their careers, they have a big name they could choose to publish with a trade press, but they have chosen a university press instead. Um, people who are writing a textbook or something that is likely to be widely adopted, not just read by a few hundred people but read by tens of thousands of college students, um, or, you know, scholars who are gonna use this book for some practical purpose. Um, that’s where you can get a higher advance maybe more in the five figures. Um, it’s not unheard of for a six figure advance to come from a university press, but that would be pretty rare. That would be them competing with a trade press that might be more used to dealing in those kinds of numbers. And they’re gonna expect that book to really pay off for them to help them keep the lights on for all the other books that they sell.

Emily (17:45): So, fascinating. Thank you for telling us those like orders of magnitude for the, the different types of books. That’s really, really helpful. Um, so let’s say, um, whether or not an advance was given, um, I think you said something like when the book sales exceed the costs that have been invested, then royalties are shared with the author. Is, is that correct that royalties don’t come from book number one, but only once costs have been recouped?

Laura (18:11): No.

Emily (18:11): Okay.

Laura (18:12): Um, not exactly. Um, so yeah, it’ll be written into the author’s contract, uh, and, and I’ve seen various types of offers. Uh, some university presses will say, okay, no royalties on the first 500 copies, say, um, ’cause they know they’re not gonna break even until they’ve sold 500 copies. Um, I would say that’s a less common than a royalty from copy one. Um, but you know, the press, it might not break even until later on, but they’ve factored in the fact that they are going to compensate the author something for sales of the book. Um, so, so yeah, it’s really hard to know what that break even point is, but, but publishers are like, you know, they have a lot of data points and they are really projecting out into the future optimistically hoping they’re gonna get to that break even point. Um, but the author will likely seal some money before that point. Probably won’t be a lot of money, but some money.

Emily (19:15): Okay. Let’s, I wanna get some orders of magnitude again. Sure. So let’s say for the example you gave earlier of like someone who’s trying to publish work arising from the dissertation that they wrote, um, that kind of book. How much money would they think they might make in the first year, let’s say? Are we talking two figures, three figures, four figures, five? Like where, what is the order of magnitude there in royalties?

Laura (19:41): Uh, uh, so it’s, um, it’s really hard to generalize, I’ll say. Um, but, so, uh, maybe some other numbers will kind of help this. So let’s say your book, um, retails for, I’m gonna say $20 just for simplicity’s sake, but most academic monographs are gonna be priced a bit higher than that. Um, but let’s say it’s $20, the way that the publisher calculates the royalty, you are likely going to see a dollar or less from each sale of that book. Um, let’s say there’s a, um, sometimes publishers have, um, a library version, a library edition that is, is actually priced at a hundred dollars. Um, ’cause they know only libraries are gonna buy it. They’re not trying to sell that to like your average academic reader, but they are gonna sell it to a library that’s gonna, you know, let dozens of people read it. Um, so they’re gonna sell that for a hundred dollars and the author might see $5. Again, it depends on the, the royalty structure that’s set up in the contract, but so you might see $5 from the sale of that book. So, you know, most academic monographs that begin as dissertations, they’re, you know, they’re gonna sell to a few hundred people realistically. Um, so, you know, let’s say a hundred libraries buy your book, that would be great. That’s a lot of libraries. Um, buying just, you know, a new monograph. Um, so let’s say like very optimistically, you’re getting $5 a copy that’s 500 bucks, right? Um, you know, let’s say 200 individuals buy your book, that was, you’re getting a a dollar a copy on there’s another 200 bucks, so that’s what, $700, right? And you’d be having a good year if you got $700 in your first year, um, you know, you’d be doing, you know, well for an academic monograph. So, uh, yeah, it’s not, not a lot of money.

Emily (22:02): Okay. I’m so glad we know like the order of magnitude, that’s exactly what I wanted. Uh, do you mind me asking, what about a book like yours that’s more, those this practical kind of guide? I know the, uh, what you wrote is part of a series from, uh, Princeton University Press, right? So like, can I have an example either of your book or, or similar books like that?

Laura (22:21): Yeah, yeah. So, um, and I do wanna say all of those numbers were just hypothetical and made up. So it’s not to say like the typical book sells makes $700 in royalties that I’m just, you know, putting it out there. Um, so yeah, so for a book like mine, which is sort of, um, positioned as, um, not, it’s not an academic monograph, you know, it’s not research based in that way. It’s going to be used by many more people than somebody who might just wanna read, um, a very specific, you know, narrow piece of research because it, you know, scientists could read it, humanity scholars, social science, people at all stages of their careers. You know, people who are, um, just finishing a dissertation and wanna publish their first book, people who wanna publish a second or third book, people who are mentoring those people, people who work at publishers, you know, so just have a much broader audience. So, um, the sales expectations for that are much higher, um, and have that it has played out that way, you know, compared to my dissertation book. Um, so I’m gonna try, I’m gonna try and think of, um, the numbers of sales. I think the first year it sold about 6,000 copies, I wanna say I don’t have the royalty statement right in front of me. Um, and the second year it, uh, I don’t think it sold quite that many, but it stayed up there. It was like four to 5,000 I wanna say. Um, and I’ve just gone into the third year, so I don’t have the, the numbers for that yet. So, so that’s a much higher number. And so that has led to, you know, higher royalties. It’s still not by any means the majority of my income. It’s still sort of supplemental income, but it is in the thousands of dollars as opposed to the hundreds.

Emily (24:16): Yes. Very, very good. Thank you so much for doing all this. Yeah. Like, um, order of magnitude and just like level setting and I, I really appreciate that

Commercial

24:25 Emily: Emily here for a brief interlude! Tax season is in full swing, and the best place to go for information tailored to you as a grad student, postdoc, or postbac, is PFforPhDs.com/tax/. From that page I have linked to all of my free tax resources, many of which I have updated for this tax year. On that page you will find podcast episodes, videos, and articles on all kinds of tax topics relevant to PhDs and PhDs-to-be. There are also opportunities to join the Personal Finance for PhDs mailing list to receive PDF summaries and spreadsheets that you can work with. Again, you can find all of these free resources linked from PFforPhDs.com/tax/. Now back to the interview.

Costs Associated with Publishing

Emily (25:16): I wanna talk more now about, um, not how the authors are making money, but the costs associated with publishing. You mentioned earlier that a publisher could be investing tens of thousands of dollars for each book that they’re putting out there. So can you tell us like, what, where are those costs coming from? Obviously I understand printing the book and so forth and there’s labor. What, what are the different maybe phases, uh, different types of people who have their hands on the book, what their different jobs are? And then I, I read in your book sometimes the publisher is gonna pay for these costs, but then also sometimes the author might pay some of the costs of, of this process. So can you kind of break that down as well?

Laura (25:52): Yeah, so, so the costs that the publisher is going to incur, you know, the, it’s the editorial labor, the editor that you’re emailing back and forth with the person who is, um, sending your manuscript to peer reviewers, wrangling those peer reviewers, then getting the reports. Then, um, you know, inside the publisher they’re making, um, presentations and pitches for your book that you might not even be aware of as the author, but the editor is doing all of that labor to get the publisher on board to say they wanna publish your book, all of that. Um, and that, that doesn’t even include like giving you feedback on the manuscript itself. Some acquisitions editors are able to do a little bit of that, um, but most don’t really have the time to give that kind of attention to the manuscript. Their, their role is more of a project manager, um, and, and an advocate for the project within the press. Um, so that happens within the press. Um, then, you know, there’s, uh, the, the production, so designing a cover, um, type setting the manuscript, so it looks like a book that can be printed on pages. There’s some design that goes into that as well. Um, most scholarly publishers do engage their own copy editors and proofreaders, um, where they would, you know, make sure the final version is like stylistically correct and grammatically and all of that. Um, uh, and then there’s the marketing and the publicity and, and all of that that goes to like making sure people know about the book and wanna buy the book. Um, and that’s not even getting into the, like the physical production of the book, which in my understanding is beyond the tens of thousands of dollars, the tens of thousands of dollars is just to get to that first proof electronically that they can then use to print the book and ship the copies and all of that. Um, so, so yeah, there’s a lot that’s going on there that is heavy on labor and so that just, um, incurs costs. Um, and of course none of that is what the author is also investing. So if you want deep feedback on your manuscript, that often doesn’t come from the publisher. It would come from a freelance developmental editor, um, somebody like myself, uh, or you know, my freelance colleagues. Um, and that money would come out of the author’s pocket usually. Um, and that could cost thousands of dollars, um, depending on sort of the level of feedback you’re looking for and how experienced of an editor you want and all of that. Um, there are also some costs associated with, um, the, you know, if you want images in your book, um, do you need to purchase the permission to reprint those images from whoever owns the rights? Um, if you want tables and diagrams, those have to be professionally drawn. Um, you might have a mockup, but then somebody’s going to have to draw that and make it look good enough to be in the book. So you might pay somebody to do that. Your publisher might hire someone to do that or have someone internal do that. They might pass that cost along to you. Um, since that’s sort of a choice you’ve made to include that in your book. Um, if you are citing, um, copyright protected material, you often need permission depending on how you’re using it. Um, that’s another thing the author is often expected to cover. Um, and then open access costs. Some publishers, you know, have, uh, infrastructure in place and they cover the cost of the open access. And when I say they cover the cost, they’re getting a grant or a subsidy or something to be able to do that. Um, um, but some will ask the author to pay a subvention, um, to, in order to make it possible to give the book away for free, essentially, thus, you know, reducing the revenue that might be expected from the book. Um, so, so i, I don’t know if that even covers everything that you asked about, but those are some of the costs that go into making a book and some of which are born by the author, some by the publisher.

Emily (30:07): Well, for example, in one of the later chapters of your book, you mentioned creating the index and you recommended yes, getting a professional to do that. That was something I was like, I never would’ve thought that was something that really would require like to do it. Well, it would require a professional. And so, and again, that’s a kind of cost I think you mentioned would probably be on the author most likely. Yes. So I was just kind wondering in general. Yeah, I mean you answered that very well. Thank you so much because it’s a little bit mind blowing just as a reader to understand all the different, um, people and elements that go into the production of a book.

Laura (30:39): Yeah, yeah. So the index thing, indexing thing is a great point. So yes, while presses often do cover a copy editor and a proof, not a proofreader, they’ll cover a copy editor. They will ask the author to proofread the proofs, the typeset proofs, and then the author might decide they wanna hire a professional proofreader or they might just do it themselves to make sure there’s no errors. Um, but the index is almost never covered by the publisher. It is something you can negotiate sometimes, again, if you have like an attractive project and they’re the publisher’s trying to get you to sign with them, um, sometimes they will cover it or um, charge it against your royalties. Um, but often you do, the author does need to provide the index, which again, you can DIY it and you get what you pay for kind of, um, or you can pay a professional indexer, which could cost a thousand dollars or more. Um, yeah, so it’s an investment the author makes in hoping it just makes her a better book product that people will use and cite and all those things we want for our books.

Emily (31:41): And I believe I also read in your book that sometimes this is what an advance is used for. Like the author might try to negotiate for an advance knowing that those are, there are cost coming down the line that they can use in advance to cover. It’s very different from the way I think of an advance, like in a, you know, larger household name publisher kind of situation. Um, and maybe that’s like just naive of me just not understanding much about the publication process. So I am getting the impression that we’re not making a living off of these books <laugh> maybe until you’ve published one every year for your entire career, maybe that layered by then you would have enough. Um, so given that, um, if authors are not really making that much money, you know, maybe hundreds or few thousands of dollars, um, per year directly from their books, how are they able to use those books to leverage into their careers, to earning more money, advancing their career in other ways? How does the books serve them in a, a less direct monetary way?

Laura (32:37): Yeah, I love this question because this is really what it’s about for scholarly books. It’s the book itself is an investment of labor, of time, of possibly money, um, that you’re hoping will pay off in some other arena, not necessarily directly through, you know, your royalties or in advance. And I do wanna say there’s a little sidebar, like commercial publishing is not that much more lucrative. Yes, we know about the celebrities who get the six figure advances or more, um, but most people who are writers who are just, you know, writing trade books also have another job. Like they’re not making their complete income off of writing their books. Much like academics who, you know, often if they’re writing academic books have an academic position, um, where they’re making some a salary, you know, that is their main source of income. And so the investment of writing an ac academic book is often for that job. It’s, you might need to write a book in order to um, you know, pass your three year review or go up for tenure. Um, a book might be an expectation in your field, so you’re not writing the book ’cause you’re gonna make money on the book, you’re writing the book because you hope you can keep your job, um, as a part of having published that book. Um, and you know, I’ve worked with authors who already have tenure but are wanna go up for full professor, which is a significant, um, raise, uh, in income, you know, in their salary and they can use the book toward that. So they see the investment of the book as paying off indirectly in that other way. Um, there’s also, um, you know, other sort of financial opportunities that could come from having written a book. So if you are invited to give talks based on your research, um, you know, giving talks at universities doesn’t always pay that much. It sort of depends on how in demand you are and, and how much funding those universities have to pay speakers. But if you have research that is applicable in industry or policy, um, or places that have kind of other kinds of funding, you can command more money than you ever would make from the book itself, um, in speaker’s fees, um, or consulting fees or things like that. So, um, you can sort of think of the book as a strategic investment in your reputation and your platform that then would allow you to command higher fees in other venues.

Emily (35:14): Yeah, I spoke with, uh, an author recently, actually, she was self-published, um, who described her book as like a business card, like going out into the world in front of her and opportunities come back to her because people are reading and using the book, right? So it’s not necessarily about that money that’s made directly. That’s nice, that helps. But as you said, there’s much more opportunity could be depending on, on the subject of the book on the backend through these other mechanisms. Um, but yeah, thank you for giving us that like wider picture of like why people would go through this process, which clearly is very time consuming and, and very full of labor and, and not, um, immediately seeing much ROI financially from it. Um, yeah, that’s great. Yeah.

Laura (35:55): Yeah. And I’ll say, uh, you know, many scholars, intellectuals, you know, they just have an intrinsic desire to share their knowledge and what they have found and what they’ve spent these years studying and discovering and concluding. Um, so I would say the majority of people I work with are, the money’s a bonus, you know, but what they’re really trying to do is just like, get the work out there. Um, and the book is the way they do that.

Emily (36:20): I’m wondering, do you ever work with people who are not academics? Like I sometimes hear people describe themselves as like independent scholars or something like that. Like are, would they still be a type of author who would publish with Yes. Scholarly process?

Laura (36:33): Yes, absolutely. I do work with many, um, independent scholars, people who have know, retired from academic careers or, um, just decided not to pursue one for whatever reason. Um, I would say, and those are the people who are sort of the most, I intrinsically motivated to share the work, um, because yeah, like what’s the gain for them? They’re not really getting paid to write the book, getting paid much. Um, and, and any payoff from it would come like later down the road. So, um, I, you know, I have many clients who are in that position. I will say it’s, it’s, you may have a bit less to invest in the book, you know, if you don’t have funding from a university, uh, you know, a research grant or something like that. Um, so, uh, yet you, everyone has to sort of make their own calculation of what it’s worth to them to invest in the book upfront.

Dr. Laura Portwood-Stacer’s Contact Information

Emily (37:29): I see. Well, Laura, this interview has been so insightful. I really appreciate you coming on the podcast and letting us know, um, all that you’ve learned and all that you’ve experienced through this publishing process. Would you please let people know how they can get in touch with you if they’d like to follow up?

Laura (37:44): Yeah, so I have a weekly newsletter, um, that’s probably the, the easiest place to find me. It’s the manuscript works newsletter. If you go to newsletter.manuscriptworks.com, um, you can get that, that shares lots of knowledge about scholarly book publishing and also some, you know, brief announcements of programs that I offer and um, ways that I support authors. Um, yeah, so that’s probably the best place to find me, but, uh, my more general home on the internet is just manuscriptworks.com.

Best Financial Advice for Another Early-Career PhD

Emily (38:14): Excellent. And I’d like to conclude with the question that I ask all of my guests, which is, what is your best financial advice for an early career PhD grad student, someone recently out of grad school or a postdoc? And that could be something that we’ve touched on in the course of this interview, or it could be something completely new

Laura (38:30): To understand the publishing ecosystem and where the money flows in and where it flows out and how much is gonna flow to you and be realistic about how that all works. Um, so I would not expect, I would not treat a book as, uh, a direct financial investment. You know, it may be a financial drain in many ways, but you think about the sort of broader context and, and what it might do for you.

Emily (38:54): Very good. I really think we’ve either done that in this interview or given people a really good head start on that process in the course of the interview. So Laura, again, thank you so much for your time. Thank you for agreeing to come on and um, I look forward to talking to you again soon.

Laura (39:06): Yeah, thank you so much for having me.

Outtro

Emily (39:13): Listeners, thank you for joining me for this episode! I have a gift for you! You know that final question I ask of all my guests regarding their best financial advice? My team has collected short summaries of all the answers ever given on the podcast into a document that is updated with each new episode release. You can gain access to it by registering for my mailing list at PFforPhDs.com/advice/. Would you like to access transcripts or videos of each episode? I link the show notes for each episode from PFforPhDs.com/podcast/. See you in the next episode, and remember: You don’t have to have a PhD to succeed with personal finance… but it helps! Nothing you hear on this podcast should be taken as financial, tax, or legal advice for any individual. The music is “Stages of Awakening” by Podington Bear from the Free Music Archive and is shared under CC by NC. Podcast editing by Dr. Lourdes Bobbio and show notes creation by Dr. Jill Hoffman.

How to Improve Your Finances While Social Distancing

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Now that we’re a few weeks into our new normal of social distancing / isolation / quarantine, you may find yourself with the time, ability, and willingness to work on your personal finances*. Below are my top suggestions of activities you can engage in while social distancing that are highly likely to improve your finances in the short or long term, helping you to save money, pay off debt, and invest more money.

*If this sounds preposterous to you, this article isn’t for you right now! Keep taking care of yourself, your loved ones, and your community. If you want to know how I’m getting on without my regular childcare, listen to this podcast episode.

This is post contains affiliate links. Thank you for supporting PF for PhDs!

social distancing finances

Read a Personal Finance Book

Reading (or listening to) a book is the most time-efficient way to consume high-quality, curated personal finance content. I started my personal finance journey with a few cornerstone books (some of which appear on the list below) before moving on to blogs and podcasts. Reading a book is a great way to get a firm foundation—if you choose the right book.

In normal times, I would suggest that you check your local or university library first for the books you are interested in before considering purchasing. Personally, I know my local library branches are closed, but ebooks are still an option.

The list below includes some of my personal favorites and suggestions I received in response to a Twitter prompt. The knowledge you’ll glean from any one of these books is worth incalculably more than you would pay for them if you do decide to purchase!

Catch Up on a Podcast

For fascinating interviews with financially successful people and in-depth discussions of particular financial strategies, I turn to podcasts. (Podcasts are the one thing I have more of in my current life than I do in my regular life!)

Personally, I am a Completionist, so I prefer to listen through the full archives of most podcasts that I decide to subscribe to. Now that you have the time, here are a few of my favorite personal finance podcasts and other popular ones in the space. Listen to a couple of the recent episodes; maybe you’ll decide to commit to the archive!

File Your Tax Return

I am a major tax return procrastinator. My husband and I usually start working on our tax return in April and submit it barely under the deadline. Confession: This year, with the filing deadline extension to 7/15, we haven’t even started yet.

I do think that preparing your tax return is a good social distancing activity if you have the capacity. You can put an evening or two’s worth of uninterrupted time blocks to work with your tax software or even manually prepare your return (that’s our preferred method).

If you are expecting a refund, file ASAP to receive your refund ASAP. It’s your money! It should be working for you, either by paying expenses if you’ve experienced an income drop or going into savings, debt repayment, or investing if you income has stayed steady.

My tax workshop, How to Complete Your PhD Tax Return (and Understand It, Too!), comprises videos, worksheet(s), and live Q&A calls. Please consider joining through the appropriate link:

Network

One of the upsides of physical social distancing for some people is the chance to connect remotely with a different set of people than usual. (I am highly envious of this! I had high hopes to reconnect with old friends during this time… My children’s insistence on derailing all adult conversations has dashed those hopes.)

Instead of limiting your Facetime/Zoom calls to your family and friends, consider reaching out to people in your professional network.

In a general sense you should be networking like this all the time, but the motivation intensifies if you are coming up on an expected transition point in your PhD career or you think your job/position is at risk and you might need to look for another soon.

An excellent, low-risk group to network with right now is people who graduated from (or otherwise left) your PhD program in recent years. You can reach out over email to see what they’re up to and schedule a call if that is mutually agreeable.

If you reach out to someone and don’t receive a response, don’t take it personally! People are dealing with a lot right now. Just cast a wide net, and appreciate the people who are able to give you some of their time right now.

Oh, and always ask at the end of an interesting conversation if the other person can recommend one or more people for you to connect with next!

Explore Career Options

As a spin off of networking, right now is also an incredible time to work on exploring your career options. Yes, the academic job market looks abysmal right now, but—upside?—it’s been trending that way for decades, so there are lots and lots of PhDs established in non-academic careers that might be of interest to you.

A great first place to go for resources is your university’s career center. (Check on this even as an alum—you may have access to resources from all the universities/colleges you’ve graduated from.) The robustness of their resources for PhDs in particular might be strong or weak, but some of their resources for undergrads will still be helpful.

The career center may have assessment tools, instructional resources for job seekers, recordings of past live events, and opportunities to meet one-on-one with staff. If you know they have a resource that is not currently available online, submit a request that it is made available.

Two platforms for PhD job seekers in particular are Beyond the Professoriate (Aurora) and Versatile PhD. If your institution has a subscription, access the platform through its login mechanism, but if not you can sign up as an individual. Beyond the Professoriate has an upcoming online career conference as well.

To combine networking with exploring career options, set up informational interviews with people in careers you’d like to learn more about. From my experience on both sides of informational interviews, they can be quite enjoyable and beneficial for both parties!

Invest in a Frugal Strategy

Most of us are practicing forced frugality these days in a few areas of our budget. I’d wager that your discretionary spending was down in March from where it was February and that April will be lower than March. There are lots of possible uses for that freed-up cash flow, but consider one more: investing in a frugal strategy.

One of the major, legitimate complaints about frugal practices is that they take some capital to get started with. I’ve heard “Frugality is only for the rich,” for example. This is not the case for every frugal strategy, but it is for some. Well, now that you have some capital, what frugal strategies can you ‘invest’ in that you know will pay off with decreased spending over the long term?

I’ll give you one tiny example: Last December, I ‘fessed up—to myself—that my family (which includes two tiny children, one of whom is still in a high chair) was consuming paper towels at a positively alarming rate. We were buying the huge packs from Costco for $20 each half a dozen times per year. This didn’t sit well with me from a financial or an environmental perspective, so I purchased these microfiber cloths (12 for $12—now I wish I had doubled it!). They work far better than paper towels, our paper towel consumption rate dropped like a rock (we’ve probably made up for that initial investment twice over by now), and they haven’t substantially added to our laundry load. (Again, two tiny children—we already do a ton of laundry, including cloth diapers.) These towels were absolutely a frugal investment. Bonus: Not having the pressure right now of needing to buy this particular paper product before we run out when it is in short supply is a load off my mind!

Ask yourself: Are there any frugal strategies I’ve wanted to try but haven’t yet because of the up-front investment of capital? Can I use my newfound cash flow right now to establish one of the strategies? And if it wasn’t money but rather time was your limiting factor before: What frugal strategy did you never have time to initiate, but you can put in the time now to make it a habit?

Here are a few ideas for similar frugal/environmental investments, gleaned from this Twitter thread:

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Clear Out Your Closets, Etc.

My mother, a retired empty nester, has undertaken as her social distancing project clearing out the basement storage area of the home my parents have lived in for 30 years. It’s a massive project, and it is made more difficult by the closure of some of the places you might normally go to resell, donate, recycle, or trash your old possessions.

I do think a spring cleaning/clearing out is a good activity for right now. This might positively affect your finances if you are willing to hold on to the valuable items long enough to resell them. (You might be able to resell currently, but I suspect the demand will be relatively low.) If nothing else, it will benefit your mental health and will reduce the amount of work you’ll need to do leading up to your next move.

Close Old Financial Accounts (and Open New Ones?)

Spring cleaning can apply to your finances as well as your home!

You may very well have old banking or credit accounts that you no longer use or have need for. If you can close the old bank accounts without going anywhere in person, do so! Some people like to keep old credit card accounts open because length of credit history and utilization ratio play into your credit score. However, if you have a high credit score already, you should consider closing the accounts you don’t need; maybe just keep the single oldest account open. The suggestion to close old accounts goes quintuple for any accounts that charge you a fee.

In the same vein, now is a great time to join (aspects of) your financial accounts with your spouse or partner if you have decided to keep joint money. My husband and I decided to join as much as we could after we got married, and the months-long process involved researching and opening new accounts, waiting for money to transfer, and closing old accounts. Again, it’s a great social distancing activity as long as you don’t have to go anywhere in person. (Another reason online-only banks are my preferred institutions!)

If you’ve never looked into it before, you could put your free time into figuring out how to generate extra income from credit card or banking rewards. Please keep in mind that offers might be somewhat different during social distancing than they were before (or will be again). Before you open any new accounts, triple-check that you can meet the minimum spending requirements or transfer amounts given your (presumed) lower level of current spending.

Further Listening: How to Make Money without Working: Credit Card Rewards and 529s

Plumb Your Values/Dream

If you’ve been able and willing to slow down and reflect, this pandemic might have granted you new insight into what you want for your life. I don’t think you should be making any life-altering decisions in this stressful period, but lean into your different perspective and deepen your introspection.

What is truly important to you? What are the aspects of your life that make you feel fulfilled? What can you change about how you manage your finances to better support those aspects?

Further Reading: Determining Your Values and Financial Goals While in Graduate School

Get Coaching, Take a Course, or Join a Community

One way you can invest in yourself right now is to establish a relationship with a coach, join a community, or take a course focused on an area of personal or professional development. Spending money on this kind of endeavor makes it much more likely that you will actually take the necessary steps to ensure your financial success.

If your chosen area is finances, consider how you and I could work together. I offer one-on-one financial coaching, and I am also going to open up the doors to my program, The Wealthy PhD, in May 2020. Through both avenues, you will have individualized access to actionable knowledge, inspiration, and accountability. If you feel confident in your income security, this is the perfect time to firm up your financial plans and even take advantage of the unique opportunities this period affords.

If finances aren’t your preferred area of focus right now, I also recommend checking out the services offered by my colleagues:

  • Dr. Jen Polk coaches PhDs on their careers
  • Dr. Katy Peplin’s community Thrive PhD supports graduate students around the mechanics of graduate school and their mental health
  • Dr. Katie Linder offers podcasts with actionable tips, coaching and courses for academics on productivity and related topics
  • Dr. Echo Rivera offers courses and coaching on effective presentation design & presenting with data for academics, scientists, and researchers (grad students through PhDs)

If you do commit to working on your professional or personal development in one of these other areas, I’m confident that there will be an indirect positive effect on your net worth! Perhaps at that point you’ll be ready to directly work on your finances with me.

How have you improved your finances while social distancing?