Entrepreneurship

How This PhD Solopreneur Manages Her Time and Money

May 18, 2026 by Jill Hoffman Leave a Comment

In this episode, Emily interviews Dr. Leslie Wang, the professor-turned-solopreneur behind Your Words Unleashed and repeat podcast guest. Leslie works as a developmental editor and career coach primarily for academics. Leslie and Emily discuss in detail how Leslie manages her time and money, balancing the appointments and payment schedules of approximately three dozen clients throughout the year. Leslie has molded her business to fit the life she wants to live, including frequent travel and personal and familial pursuits.

Links mentioned in the Episode

How This PhD Solopreneur Manages Her Time and Money, Money Story with Dr. Leslie Wang

Teaser

Leslie (00:00): You know, maybe moving away from the idea that the work needs to be its own reward, or that, you know, money and meaningful work are somehow detached from each other. I think that they’re very much can be part of the same thing. And it’s not a zero sum game. And I think I’m a really good example of that is that I feel like I earn very well using the skills that I learned in the academy.

Introduction

Emily (00:34): Welcome to the Personal Finance for PhDs Podcast: A Higher Education in Personal Finance. This podcast is for PhDs and PhDs-to-be who want to explore the hidden curriculum of finances to learn the best practices for money management, career advancement, and advocacy for yourself and others. I’m your host, Dr. Emily Roberts, a financial educator specializing in early-career PhDs and founder of Personal Finance for PhDs.

Emily (01:02): This is Season 23, Episode 10, and today my guest is Dr. Leslie Wang, the professor-turned-solopreneur behind Your Words Unleashed and repeat podcast guest. Leslie works as a developmental editor and career coach primarily for academics. Leslie and I discuss in detail how Leslie manages her time and money, balancing the appointments and payment schedules of approximately three dozen clients throughout the year. Leslie has molded her business to fit the life she wants to live, including frequent travel and personal and familial pursuits.

Emily (01:34): This time of year, mid-April to mid-June, is my reflection and planning season. I consider what types of financial education I want to offer my university clients in the upcoming academic year, and there may be a big shake-up in store for this one. When I pilot new workshops and programs, I typically offer them to my mailing list subscribers for free or at a steep discount so that I can work out the kinks and receive feedback. If you would like to be the first to know about these opportunities, please join my mailing list through PFforPhDs.com/advice/. As a bonus, you’ll receive a document that catalogs all of the financial advice given by my podcast guests at the end of our interviews. By the way, this is the last episode of Season 23 of this podcast, and I’ll be back in mid-June with the start of Season 24. You can find the show notes for this episode at PFforPhDs.com/s23e10/. Without further ado, here’s my interview with Dr. Leslie Wang of Your Words Unleashed.

Summary of Dr. Wang’s First Podcast Episode and Recent Updates

Emily (02:50): I am delighted to have joining me on the podcast today, Dr. Leslie Wang, of Your Words Unleashed. Leslie is actually a repeat guest on the podcast. She was on way back in season 11, episode 10, released almost exactly four years ago from when we’re recording this May 2022 to May 2026. And so I’m just really excited to hear all the updates that we have. So Leslie, can you kind of take us back to, you know, maybe a summary of where you were at that point, what we talked about in that episode, and then tell us what’s happened since then.

Leslie (03:21): Sure. So when I first appeared on this podcast, and thank you so much for having me back, I was still a faculty member, so I was a tenured professor of sociology at University of Massachusetts Boston. Um, maybe just like a little bit of background about me. I got my PhD, uh, from UC Berkeley in 2010. And then I did all the things. I had a two year postdoc. I had two different tenure track positions, um, and I wrote two, sole authored scholarly books, a lot of articles. And around the time I went up for tenure, I was really burnt out and I was looking for answers to the question of, is academia still for me? And I decided to train as a life coach the same year that I went up for tenure. And that was in 2019. Um, I had a baby a few weeks before COVID hit, and then I was on parental leave and sabbatical all during lockdown.

Leslie (04:20): And so during that time it, I think a lot of people were just really soul searching. And I was definitely doing that. And I realized that like I did not want to stay in the academy forever. And so that’s when I started building my business. Your Words Unleashed and it also has a podcast to the same name. And so all of that was happening when I was still a faculty member. Um, so I think when I talked to you, if it was like early 2022, I knew I was gonna leave. I had no idea when, and then three months later I decided to leave <laugh>. It was like that. So basically, I, I still remember all it was, um, was I got an email from the chair of my department asking what my course preferences were for the fall. And at that point I was like, I can’t do this anymore. I’m done. And I’m like, I have to resign. I have to resign. So I did. And basically, you know, my contract went through I think August 31st, 2022. So I ended up just fully leaving. At that point I did have a full fledged business and I had launched it early 2022. Now it’s 2026, so I’m moving into the fifth year. Um, and so, you know, basically I am a full-time writing coach. I help people, uh, demystify the scholarly book writing process and create a practice that really centers their own values, um, and helps them, you know, express themselves using a more authentic voice and trying to get away from a lot of the sort of jargon, um, and insular nature of a lot of academic writing. Um, and I also do a lot of career coaching as well for mostly tenured faculty members that are looking for like a renewed sense of purpose.

Leslie (06:13): And I think right now, as we all know, it’s very hard times in higher education. And so I kind of do a mixture of both. I’d say maybe like two thirds of my clients are long-term writing coaching clients for, for whom I do a lot of developmental editing as well, and that’s most of my time. And then maybe about one third are career coaching clients. Um, and so I’m happy to talk about any aspect of, you know, launching my business, going full time into solo entrepreneurship. Um, but I would say the difference is that like now I’m very happy with where I am. Like I’m really satisfied with, um, I think balance is a tough word, but like the alignment I think that I’ve been able to create between my career and my life that I did not have in any way, shape or form in academia. And I probably didn’t have the first few years of my business as well.

Structuring Time and Staying Accountable as a Solopreneur

Emily (07:07): Yeah. Well I wanna hear more about that now. Um, I’m always curious when I get to speak with, um, especially people who, like we were just talking about, have a lot of agency over their own, you know, um, calendar and over the kind of work that they do, whether that’s inside of academia or outside. I’m always curious to hear about, um, how people hand handle their time and how people handle their money. And there’s sometimes so many parallels between those two. So let’s start with the first one. Like, can you tell me what, um, an average work week looks like for you? How you structure your time, how you maybe keep yourself accountable to the work that you need to do?

Leslie (07:42): Yeah, totally. Um, and it, it, it’s an interesting thing to reflect on ’cause it’s changed a lot since I first started my business. And I think a lot of business owners are gonna say this, but the first couple of years you were just working your ass off like you are, there’s not a lot of limits. And I think also coming from academia where there’s definitely no limits or boundaries with work I was, I was overworking and I was aware of it, but I wasn’t in control of it. So now moving into year five of my business, I am in control of it after having experimented a lot with like, what is the right amount for me, um, when factoring in the other things in my life that I wanna be devoting time to. So, you know, I would say my weeks vary quite a bit, but I typically have about five to seven, hour long, um, client sessions per week.

Leslie (08:35): And like I said, about two thirds of my clients are there for writing, coaching and developmental editing. And for each of those sessions I need to take anywhere from two to four or even five sometimes hours outside of that meeting to review the work, give feedback and that sort of thing. Um, and then the other sessions are with career coaching clients who I don’t need to prepare very much for. Um, and so that means I really need to space out my, my writing coaching clients to not have more than about three in a week, otherwise I just can’t keep up. And this is definitely a trial and error thing and I’ve come to realize that like summertime is not a relaxing time for me for the most part because academics are on, they’re producing a lot of material they wanna meet more frequently. Um, so I’ve become much more rigid around like how many clients I will take on at a particular time.

Leslie (09:33): Um, and then thinking about like how do I sort of structure people so I’m not overloaded in a week? Because, you know, after you work with someone for a while, you realize how much time it’s gonna take you to look at their work versus another person’s work. And then I have to factor that all in. Um, and so yeah, and then I normally have maybe like one half hour free coaching consult per week. And again, I, I stretch those out as well ’cause I don’t, I also don’t want people to have to wait too long after our consult to work with me. ’cause some people will have like a six month waiting period and you’re probably gonna lose those clients <laugh>. Right. So trying to kind of think about people’s time and um, and my own time. Um, but really like I just use Google Calendar to organize my time.

Leslie (10:28): I, I think I’m a much more visual person. I color code everything. So all of my client sessions are in green, dark green. Um, my consults are in light green, exercise is light blue, you know, other kinds of, you know, health appointments are purple. Like I’m always trying to, I’m always looking at it, um, and trying to figure out like what needs to be moved around. But yeah, for the most part it’s um, I think knowing now like what kind of life do I wanna lead? Like what does that actually look like on a daily basis? How much time do those things take? Say like, I want to, you know, be able to cook dinner four times a week. That takes a lot of time and that obviously takes away from other things that I can do. But if that’s a priority, then I need to think about my clients and how to move things around so I can fit it all in.

Emily (11:23): Let me ask about your Google calendar. Um, so you mentioned in that some things about like appointments, um, or even like an appointment with yourself, like to exercise. Uh, do you then look at open space and see, okay, that’s when I can do my prep or that’s when I can do the other work for my business? Or do you actually block out times of like, okay, this is when this type of behind the scenes work is going to happen, this is when this type of behind the scenes work is gonna happen. How do you, how do you um, plan for those kinds of work blocks?

Leslie (11:54): You know, I’m not quite as, um, probably detailed as some folks where they, they will block out the entire day because I like to have immense flexibility with my time. But I would say the first three hours of my workday, so about like 8:15 to like 11:15 or so is I’m a hundred percent on which means I’m probably gonna do the hardest work during that time. So if there’s um, you know, developmental editing, especially challenging editing I need to do, that’s gonna happen during that time. Um, and then coaching is probably gonna happen after that. So I have blocks that I, I give like specifically for coaching, it’s either gonna be between, I’d say 10:00 AM and noon or between 2 and 3:30. And that’s like, those are the blocks and I just kind of have it mentally in my head unless they like live in another continent or something.

Leslie (12:54): And then oftentimes we have to move things around. Um, but I had made a decision a couple of years ago that my clients need to work with my schedule because I had been doing a lot of like trying to coach people in Australia and it, so it was like 7:00 PM my time and I was exhausted and I had a baby and I was like, what am I doing? Um, and so I just started putting in more boundaries around my time and I’m like, if they wanna work with me, they will figure out a way to do that. And that’s, um, I will work with them within the range that I can work with them, but I’m no longer going outside of that. Right. And I think people also don’t know how many clients any one person has. And so I have around 35 clients at any one time and they’re going at different paces. Some of them are like on parental leave and I’m not gonna see them for six months. Others are meeting like very regularly every month for years. Um, and so it’s this dance, it’s like a constant, um, consideration of like, how’s, how are all these moving parts working together? Whereas I’m the only constant, so I gotta be, yeah, I gotta make sure that I can show up for all the, all the people and their needs without feeling overstretched. And that takes years to figure out, I think.

Emily (14:19): Yes. And especially ’cause like you said at the beginning of a business, you just wanna say yes to everybody and everything. And the boundaries you do, you don’t realize how much it’s going to affect you to not have good boundaries until you’re a little more busy and you’re a little more established and you have your work rhythms down and so forth. Um, you mentioned earlier that summer is a really busy time. I’m wondering if you’ve noticed any other seasonality to your work and whether you sort of lean into it and you go with it. Yeah, summer’s busy. I work longer hours in the summer or whether you try to like make it more regular throughout the year.

Leslie (14:51): That’s a really good question. I’ve tried to observe annually, but I do think it’s hard to tell under the Trump administration and like all the cuts that are happening in higher ed, um, it’s taken away regularity maybe. But if I had to, I think I, I definitely have a big drop off in, you know, people wanting to meet or even new clients probably in September and then towards the end of the year, because I did notice last September I had a couple weeks where it felt very spacious <laugh> and then it all ramped up back again. Um, maybe like, you know, beginnings of semesters can be a little slower end of semesters for sure are slower. There’s a lot of rescheduling in April, May. Um, but at this point I feel like it’s busy. It’s just busy most of the time.

Emily (15:48): I’m thinking about this from my own schedule as well. You know, you mentioned traveling and we’re, we’re in May now and I’m thinking about my summer schedule and I go to a couple conferences. So those are unusual weeks. I also have vacation scheduled and I also am thinking about how do I move around these blocks of work that I need to do to avoid these weeks when I have these other special, you know, things happening. And so, um, that’s very interesting that you’ve sort of built that into, for me it happens in the summer, but like you’ve built it into the, the rhythm of your business that you do a lot of traveling and you manage to not work during those weeks, which is pretty incredible. How far out do you have to plan that to like, make sure you’re not scheduling client meetings or whatever during that time?

Leslie (16:25): Well, it depends on how long I’m away. So if it’s only like a week, it’s usually doesn’t disrupt anyone. Um, but then in the summer we always go to Europe for like two and a half weeks. And that period of time, if you add on the jet lag afterwards, like I have like three weeks where I don’t really work. So that is much harder. And that’s why I’ve stopped taking on so many clients in the summer. Like I won’t start for the most part, start new clients then ’cause I have to fit everybody else in. Um, and I just treat those like, uh, compressed periods of time. But I would say I don’t not work at all. I I have to take it back. I don’t, I do some work on vacation, but it’s always like, um, I’ll have people send me their, their papers to read and I’ll, I’ll read those in like, you know, when I got 45 minutes there and you know, on the plane for example, great time actually to be doing this work. Um, I still do emails, like I don’t check out completely, but I’ve never been someone who did, you know, some people like to like not touch anything regarding their work when they, when they’re on vacation. I like to keep my mind still in it a little bit. Like I might be editing a podcast episode or like putting things up on my website. And I think that’s more of a personal preference ’cause I actually enjoy it when it’s, it’s feels like more of a choice almost. Like I’m getting ahead a little bit when I’m doing it on vacation and it’s very small amounts.

Emily (17:55): Yeah. So you’re getting some like pleasure or satisfaction out of that as well. So it’s not like taking away from vacation. It’s like, it feels good to do a little work. I I do the same thing. I had a week long vacation, like sort of over winter break this last year and I was really debating with myself like, do I finally leave my laptop at home? Do I finally like really disconnect? Um, and I ended up taking it with me, but I, I felt like it added to the experience, not like, took away from it. ’cause it was like, yeah, planes are like, oh, we have to wait in our hotel room until this activity starts. Well the kids are watching TV and I’m gonna do a little, you know, this other work. Um, so anyway, it worked out for me.

Commercial

Emily (18:32): Emily here for a brief interlude. Would you like to learn directly from me on a personal finance topic, such as taxes, goal-setting, investing, frugality, increasing income, or student loans, each tailored specifically for graduate students and postdocs? I offer seminars and workshops on these topics and more in a variety of formats. This is a perfect time to book me for a workshop at the end of the current fiscal year or at the beginning of the upcoming academic year. If you would like to bring my content to your institution, would you please recommend me as a speaker or facilitator to your university, graduate school, graduate student association, or postdoc office? My seminars are usually slated as professional development or personal wellness. Ask the potential host to go to PFforPhDs.com/financial-education/ or simply email me at [email protected] to start the process. I really appreciate these recommendations, which are the best way for me to start a conversation with a potential host. The paid work I do with universities and institutions enables me to keep producing this podcast and all my other free resources. Thank you in advance if you decide to issue a recommendation! Now back to our interview.

Behind the Scenes of a Solopreneur’s Business Finances

Emily (19:57): Okay. We’ve, we’ve talked a lot about time, which I love to discuss, but again, the other parallel kind of is money. So I’m very curious about how you operate your business finances.

Leslie (20:09): I mean, I have to say I have kept my business extremely simple. So to the point where, you know, my financial planner and CPA are like, you need more expenses, <laugh>, because I don’t employ anyone except a podcast editor. Um, I have a coworking space so that I’m not completely isolated at home. I have some various sorts of scheduling tools, zoom and that kind of thing. You know, my podcast recording, um, platform costs money. But you know, in terms of like keeping track of everything, I, I do have, you know, a credit card that’s, uh, a business card that I try to put everything onto just so when it comes tax time, it’s very clear what I spent things on. Um, you know, I keep things organized bank account wise too. So I have a Capital One account that is just dedicated to retirement contributions that get pulled out weekly, um, into a Roth IRA. I also have an account dedicated just to estimated quarterly tax payments. And so at the end of each quarter I pull from there. So I’m, I’m constantly sort of shuffling money around. Um, and I would say, you know, I’m constantly also updating these financial spreadsheets that I have and one is for me where I keep track of all of my monthly income. And the other one is with my financial planner where we’re, we’re looking at that kind of together. I put in my total monthly income in there. I also use it to keep track of my, um, all of my expenses and also keep track of my, uh, estimated quarterly tax payments. So basically, you know, I had worked out, and this is why I think having a financial planner is amazing, especially if you’re going to be moving into owning your own business. I wouldn’t have known like what percentage of my income should I be putting into retirement right now? Um, how much should I be paying for taxes? Like all of that. I think having guidance like CPA as well right is, is extremely important just in giving this peace of mind that you’re doing, you’re just like, you’re doing the right things. Um, and you’re not gonna be um, surprised, you know, April 15th kind of thing. So in general, that’s how I manage my finances. I don’t know if you have like more specific questions about money.

Emily (22:36): Yeah. So I think you mentioned a lot of great stuff there and I think because you’re working with a financial planner, probably the first thing was you do have a separate checking account, right? As well as credit card.

Leslie (22:47): Actually I don’t, I experimented with having a business checking account and it turned out that I just wasn’t using it. So I do keep it all together.

Emily (22:58): Okay, so the revenue for your business comes into your personal account or accounts. But you keep all the expenses on a credit card so they’re easy to track, right? Because, and you’re also tracking it aside from just it being on the credit card, it sounds like you’re also doing regular, uh, bookkeeping. And then you have these other, it sounds like savings accounts where you set aside, you sort of what I do, I call it a system of self withholding. Um, so you’re putting aside the, the money that will eventually make it over to the quarterly estimated tax payments that’s gonna go to a separate account. You have another account or you pull aside the future retirement account contributions that eventually get over there. Um, okay, interesting. Well, as long as your financial planner is okay with it, like obviously it gets like the stamp of approval, but obviously keeping, having everything going to one credit card is very organized and that’s probably, um, a sufficient level of organization to, you know, comply with like the IRS regulations and so forth.

Emily (23:52): So that actually takes away one of my future questions, which was do you pay yourself like a salary or what, but if all the revenue is coming into your own personal account, then it’s already there. But then sort of maybe the corollary to that is, is your business’s profit, let’s say, you know, the revenue minus the expenses, minus the taxes, minus the retirement, is that very regular because you have these like long-term relationships with clients? Um, or does it vary quite a bit month to month and then you kind of have to deal with that on the personal side?

Leslie (24:25): Yeah, I mean I think that it varies month to month, but annually it’s very stable, right? So from the beginning I was, yeah, from the first year I launched my business, I earned over six figures. It has stayed that way and it’ll go up when I take on more clients. And then I made a very conscientious decision to not overwork. So then it’s come down, but it still sort of hovers around the same place. And because of that, it’s easier for me to estimate how much I need each month because my own expenses don’t change a whole lot. Um, but that, you know, like I am primarily paid by academic institutions, they have their own timelines. Sometimes it takes a very long time to get paid depending on the bureaucracy and what’s going on there. Like, there have been some campuses where I’ve been waiting for nine months and there’s literally, it’s somewhere in the system. Others pay me before we start. And so that’s, that’s what I’m dependent on is kind of, you know, do I know how they’re gonna be paying me? Do I know when they’re gonna be paying me? Um, and then having enough to get me through the months where it’s, it’s just gonna be lower because I just put in a bunch of invoices and things take at least 30 days, maybe 30 to 60 days. So yeah, that’s, it’s something that I have gotten used to over time, but it get, it’s just, I would say it’s fairly disconcerting at the beginning because you’re like, it feels like you’re not earning any money, but then you look at the end of the year and you’re like, oh, the totals are the same or the totals are even higher.

Emily (26:09): So my business also has a great degree of seasonality. Like, um, high season is like just following tax season, right? When I send out all the invoices for the tax education that I did, and then the money rolls in as you said, over the next, you know, one, one to two months usually sometimes longer. Um, and anyway, so there’s sort of these very lumpy times of year where I get a lot of revenue for the business and there’s other times a year when almost nothing is coming in. Um, but I still have expenses to pay. So that to me is like something I don’t want to have touch my personal finances. So that’s why I keep like a separate business checking account. All the revenue goes there, all the expenses come out of there. Um, and then I pay myself a salary from that account, which as you said, over over time, you know, you kind of figure out okay, what the annual is gonna be and then the salary is kind of based, you know, a little bit lower than that in case of some fluctuations and so forth. Um, but anyway, I don’t want that to touch my, the personal finances side of things ’cause I don’t wanna see like months where I’m making negative money <laugh> in like my personal account, you know? Um, it sounds like you don’t have maybe quite as much variation. Um, I as I do.

Leslie (27:12): I don’t think so. I don’t, I, yeah, I don’t think so because I do have a year-round business. I don’t think, um, I don’t work tremendously less, I would say, except for those holiday periods, uh, which are built in. So, so that’s why it was a little hard to answer the question about seasons, because I think in some ways I’ve stopped having seasons.

Emily (27:34): And I guess you, you sort of started to answer this before, but like, how are your clients paying you? You said some pay after the fact, some pay upfront. Are these lump sums? Are these monthly retainers? Like what’s the kind of schedule of client payments?

Leslie (27:49): Yeah, and that’s a really great question and it also depends on the institution. So, you know, I’d say 90% of my clients are using institutional funds and I’ve noticed like small liberal arts colleges tend to just pay a lump sum before you start. There doesn’t seem to be as much bureaucracy involved. Some of these bigger R1s, um, they will pay as you go. And so then I just decide like how many invoices will I send? So for, I, I typically take people on for eight sessions. That takes around at least eight months. Um, so usually I’ll, I’ll invoice maybe every two or every three depending on how quickly they’re, they’re moving through. I really don’t wanna do it every single time. It’s just, it’s, it’s just more work on everybody’s part honestly. Um, but I’ve lately, uh, there’s been some schools that have asked me to invoice every time. It’s just easier for them for their own financial reasons to do that. So, um, and then the folks who pay out of pocket, we just decide what works for them. So if they’re doing a six session career coaching with me, they might pay every two, um, they might pay half at once. And so it becomes very individualized.

Emily (29:09): I can see why you end up just looking at this on an annual basis and it’s like so many different frequencies and contracts and lump sums and yeah.

Leslie (29:16): And it’s also like they might be paying through a credit card link. They might be paying through PayPal, they might be sending me a paper check, they might be sending a wire, you know, I’m working with someone in Hong Kong and it’s like a telegraph transfer, which I had never even heard of before. So it’s a constellation <laugh> of ways that I get paid. And that is a good, you know, five, at least 5% of my time I would say is, is put towards figuring out how to get paid, making sure I get paid and do, you know, dealing with the money.

Emily (29:53): I have also had to set up systems around this because I realized earlier on, like, oh wait, did I receive that check? I’d have to go back into my bank account and figure out, oh wait, this anonymous, you know, payment ended up, you know, from this institution and now I have much better systems around like receiving, noting, you know, sending a thank you, like all the things that go along with that. And I noticed at one point, this was a couple tax seasons ago, that I was like psychologically somehow like procrastinating sending out the invoices. Like for all the work that I had already, this is the work already delivered right <laugh> from that tax season. And I was like, why am I procrastinating this? This is so weird. It’s like an undeserving thing or something like that. So now I’ve just have that, I just have my assistant do that. Like she does all the, not all, but a lot of the invoicing goes through her because like I just wouldn’t do it in a timely manner. And she doesn’t have the like baggage <laugh> around sending invoices that I do apparently. So, yeah.

Leslie (30:46): Interesting.

Emily (30:46): It’s, it’s been a learning process.

Leslie (30:48): I, I, for sure, I have to always, uh, like I on that spreadsheet for myself where I keep track of payments, I also have to keep track of did this come through Stripe? Did it come through PayPal? Was it a paper check? Was it a wire? You know, I have to know that because for taxes, you know, and I didn’t know that initially. So it’s like over time. And then I also, one spreadsheet I didn’t mention that I use constantly is I have a client sessions spreadsheet where I can see, and I have it all mapped out with months, you know, when did they start? How many sessions did they sign up for, how many did they have left? And I’m constantly also color coding that around who still needs to pay. Um, I have another color code for who has two or fewer sessions left because then I can know when is someone gonna finish so I can, uh, confidently take on another client without overtaxing myself. So it’s another thing that I, it’s like almost like checks and balances, um, around time, around finances, around like, yeah, did I get paid from them yet? Or like, what’s, what did they decide? Were they gonna do three payments? Like I have to know all of that stuff, but I don’t avoid, I like, I I find that interesting for some reason. <laugh>,

Emily (32:08): Yeah. I’m glad you like, kind of brought it back to like this overlap of time and money and tracking and scheduling and like all that stuff. ’cause there are so many like parallels between the two. So thank you so much for answering those questions. I’m always just so curious how other people operate and um, I would imagine for people who are inside bigger institutions, like, um, universities, this would be fresh information. Like they can see what it looks like on the other side, like dealing with money. No, we have people to do that. Well, no, you have to hire ’em or you have to do it yourself.

Leslie (32:34): I mean, I did not know that when I was a faculty member, right? I knew very little about how to run a business and, um, and the good thing is that it’s a set of skills <laugh>, and you can learn it and you will learn it over time. You have to, if you wanna be successful and sustainable.

Advice for PhDs Interested in Self-Employment

Emily (32:52): Let’s talk now then about how you would advise another PhD, maybe particularly a faculty member who’s interested in self-employment. And I may have even asked you this question in our first interview, um, but I’m curious to see if the answer has changed. Like how would you advise someone and maybe you, you do part through part of your career coaching, sometimes this question comes your way. What’s like one really solid piece of advice you can give to someone who’s curious about self-employment?

Leslie (33:17): Well, maybe following up on what we’ve been talking about is there’s a really big difference between having a really good idea for a business or even doing work really well and running a business, right? So like for example, like in my coach certification program, there were a couple folks that were incredible coaches. I mean, they were so like innately talented at it, but they did not have the skills to turn it into a business. And I don’t know if they really wanted to either, but you could see how like there’s skills for the work and then there’s skills of running a business. And I think, you know, listening to this podcast and other business podcasts is really, really helpful in shedding some light on the areas where you probably need to grow. Um, I would say also to really think about what you’re bringing to the table that is different from everybody else who is doing similar kinds of work.

Leslie (34:27): For the field of developmental editing that I’m in or even writing coaching, there’s a huge amount of people that have come into this area in the past few years, which makes a lot of sense. You know, if there’s an exodus from the academy, this is a very transferrable skill. It’s very aligned with how people were trained. So it’s not like this mega leap. At the same time, if you don’t, if people like people like clients or like the, the world out there doesn’t know how you think or how you, how are you approaching this that’s different from the 75 other people you just saw on LinkedIn. There’s really no reason for them to be interested. And so I think that comes down to this word that I think a lot of academics are scared of. And I was too when I was an academic, which is called Marketing <laugh>, um, which is really just about creating connections with other people.

Leslie (35:24): And I think allowing them to get to know you in certain kinds of ways that give them insight into whether or not they wanna be in your orbit. Not necessarily whether or not they wanna hire you, but whether they think you’re a compelling human being and they wanna be in your realm because you really don’t know, uh, how people are gonna hear about you, right? So maybe they wouldn’t hire you, but they would be aware of the things that you’re doing and the things that you’re saying online, um, and really like what you’re doing and refer you to somebody in their department. I think that kind of thing happens all the time. But that comes down to getting more comfortable with visibility. And so I think self-promotion can be a very tricky thing for many academics. I have podcast episodes on this, like how hard it is for I think most academics to put themselves out there because it often feels egotistical or it feels like you’re bragging or like why are you drawing all this attention to yourself?

Leslie (36:30): And I really had to shift that mindset to get comfortable. And this is like incrementally over time with putting myself out there again and again and again and taking small risks and with, you know, sharing my opinions, sharing my experiences, sharing my reflections, also sharing about my work. But it was the whole sort of spectrum of things that I think is why I now have like a pretty good platform on LinkedIn. I’m not usually even talking very much about coaching. Um, I’m talking about, you know, what I think about academia or, you know, sharing my own experiences of leaving. Um, so I think what it comes down to is if people can think about self-promotion as more of like sharing, you’re sharing your story, you’re sharing your insights, it’s more relational and you’re actually creating relationships with other people, then that can be something that really helps your business. Because in the end, like we, we need each other. We, we need people to know about us and you need to know about other people doing stuff too. Like we, it’s an ecosystem, right? And so part of that is I think, uh, allowing yourself in very small ways to be seen.

Emily (37:52): I, I found what you said so inspirational, you know, for me to use in my own business. I like that reframing. But it also strikes me that successful academics also do this. I mean, we might call it, we probably wouldn’t call it marketing, right? Inside academia, but I mean, I have had like for instance, Dr. Gertrude Nonterah on the podcast to talk about personal branding. Like not even personal, it could be just professional branding, like of yourself as an academic and the type of research you do, the networking that you do like at all. It’s applicable there as well. It just may not be a skill that the types of people who are attracted academia are, um, naturally many of them are not naturally inclined, but in either setting it’s a very useful thing to learn.

Leslie (38:28): Totally.

Dr. Wang’s Contact Information

Emily (38:29): Well, Leslie, this interview has been so delightful and, and I’m glad that people can get to know you through, you know, this platform and this interview. Um, if people want to, you know, connect with you, maybe potentially be, become a client or just wanna be in your orbit as you were talking about, where can they find you?

Leslie (38:44): My website is yourwordsunleashed.com. My podcast has the same name. Um, people can always reach out by email as well. Uh, my email is [email protected]. I’m also on LinkedIn. I’m all over LinkedIn <laugh>, so connect with me on there.

Best Financial Advice for Another Early-Career PhD

Emily (38:59): Perfect. Um, and then we’ll wrap up with the question that I ask all of my guests, which is, what is your best financial advice for another early career PhD? And this can be something that we’ve touched on in the interview already, or it can be something completely new

Leslie (39:11): In kind of thinking about it now. And what I really had to do to go from academic to successful business owner is like, it’s really about financial literacy. It’s like learning the things, right? And I think that many, I have known many academics who take an approach of like more head in the sand when it comes to finances because, um, partly it’s that like academics don’t make a lot of money. You have a delayed, um, there’s a delayed period of time, I guess, uh, before which you do earn, start earning a salary hopefully, um, in the academy. And I don’t know, there can be just some fear I think around like, I don’t know if I’m doing the right thing. And then I think the other thing is in the academy there’s this idea that the work is its own reward. So finances are secondary. You are lucky to have a job, especially if you get a tenure track position where there’s so few these days. You know, I recently posted something on LinkedIn or someone, I reposted something where this man was saying he just got a tenure track job offer of 57K in 2026, you know, and I was like, my very first offer was 54K in 2011. Like, what is happening here? So, you know, maybe moving away from the idea that the work needs to be its own reward or that, you know, money and meaningful work are somehow detached from each other. I think that they’re very much can be part of the same thing and it’s not a zero sum game. And I think I’m a really good example of that is that I feel like I earn very well using the skills that I learned in the academy. Um, I understand what’s transferable about it, but I have much more breadth now and I’m able to align that with a life that feels meaningful too. So maybe part of it is like I would first start by thinking about what kind of life would feel really good to you and how does work fit into that versus what’s the work I want and how do I fit my life around that? And I know that’s a very privileged thing to say, but I also think it’s something, it’s a really good thought exercise for all academics to do. There can be more alignment.

Emily (41:42): Well, I think that’s a beautiful place to end it. Leslie, thank you so much for coming back on the podcast. It’s been a pleasure speaking with you.

Leslie (41:48): Thank you for having me. This was super fun.

Outro

Emily (42:01): Listeners, thank you for joining me for this episode! I have a gift for you! You know that final question I ask of all my guests regarding their best financial advice? My team has collected short summaries of all the answers ever given on the podcast into a document that is updated with each new episode release. You can gain access to it by registering for my mailing list at PFforPhDs.com/advice/. Would you like to access transcripts or videos of each episode? I link the show notes for each episode from PFforPhDs.com/podcast/. See you in the next episode, and remember: You don’t have to have a PhD to succeed with personal finance… but it helps! Nothing you hear on this podcast should be taken as financial, tax, or legal advice for any individual. The music is “Stages of Awakening” by Podington Bear from the Free Music Archive and is shared under CC by NC. Podcast editing by me and show notes creation by Dr. Jill Hoffman.

How and Why to Become an Entrepreneurial Scholar

March 10, 2025 by Jill Hoffman 2 Comments

In this episode, Emily interviews Dr. Ilana Horwitz, a professor at Tulane University and the author of the newly released book, The Entrepreneurial Scholar: A New Mindset for Success in Academia and Beyond. Ilana explains how a grad student or academic can be an entrepreneurial scholar and why it is so beneficial in an environment of uncertainty and limited resources. Ilana and Emily discuss the necessity for grad students to become the CEOs of their own educations and careers. Finally, they explore in more detail ideas from the chapter on how to leverage resources, both human and monetary.

Links mentioned in the Episode

How and Why to Become an Entrepreneurial Scholar

Purchase Dr. Ilana Horwitz’s book, The Entrepreneurial Scholar: A New Mindset for Success in Academia and Beyond, use the code IMH20 to receive a discount!

Teaser

Ilana (00:00): It helps you sort of to have an identity outside of academia to have sort of self-worth in yourself, right? To understand that you are a person that isn’t just bound up with your academic identity. Because if, again, the academic job market doesn’t work out, the crisis that one has about their sense of self-worth is like maybe a little bit less, knowing that you have value in some other capacity.

Introduction

Emily (01:03): This is Season 20, Episode 5, and today my guest is Dr. Ilana Horwitz, a professor at Tulane University and the author of the newly released book, The Entrepreneurial Scholar: A New Mindset for Success in Academia and Beyond. Ilana explains how a grad student or academic can be an entrepreneurial scholar and why it is so beneficial in an environment of uncertainty and limited resources. Ilana and I discuss the necessity for grad students to become the CEOs of their own educations and careers. Finally, we explore in more detail ideas from the chapter on how to leverage resources, both human and monetary.

Emily (01:44): The tax year 2024 version of my tax return preparation workshop, How to Complete Your PhD Trainee Tax Return (and Understand It, Too!), is now available! This pre-recorded educational workshop explains how to identify, calculate, and report your higher education-related income and expenses on your federal tax return. Whether you are a graduate student, postdoc, or postbac, domestic or international, there is a version of this workshop designed just for you. I do license these workshops to universities, but in the case that yours declines your request for sponsorship, you can purchase the appropriate version as an individual. Go to PFforPhDs.com/taxreturnworkshop/ to read more details and purchase the workshop. You can find the show notes for this episode at PFforPhDs.com/s20e5/. Without further ado, here’s my interview with Dr. Ilana Horwitz.

Will You Please Introduce Yourself Further?

Emily (02:56): I am delighted to have a return guest on the podcast today, Dr. Ilana Horwitz, who’s a professor at Tulane University, and the author of the new newly released book titled The Entrepreneurial Scholar and Ilana’s previous episode on the podcast was season 16, episode four, and we get a lot more of like her personal story about being a parent in graduate school and like all the resources she marshaled to, you know, financially get through that period. But it’s interesting, she and I were just looking back at our email exchanges. We first got connected back, you know, over a year about two years ago, um, because she was starting to write this book and wanted to, you know, give for, wanted me to give a short interview for it. And I ended up interviewing her and that came out quite a while ago. But now the book that she’s been working on for so long is finally out. And so that’s our subject for today, the Entrepreneurial scholar. So Ilana, thank you so much for coming back on the podcast. Will you please give a brief introduction for the audience?

Ilana (03:50): Absolutely. Thank you so much for having me, Emily. It’s great to be back. Um, as you mentioned, yes, I am trained as a sociologist of religion and education. I am in the Jewish studies and sociology department at Tulane University. I’ve been here, um, for four years, and before that I spent a decade at Stanford as a grad student and as a postdoc.

What Is An Entrepreneurial Scholar?

Emily (04:10): Excellent. I wanna jump right in to like, what, what is this book about? Because it’s not about, as I, you know, maybe thought just by reading the title, it’s not about academics or PhDs who want to become entrepreneurs. We have a slightly different spin on that. So can you tell us the working definitions you have for like an entrepreneur and also an entrepreneurial scholar from the book?

Ilana (04:31): Absolutely, yes. So this is a little bit of a different definition of what entrepreneurship means. When I say entrepreneurship and when I talk about entrepreneurial scholarship, I’m specifically talking about the ability to generate ideas with very limited resources while navigating an environment of high uncertainty. What I don’t mean by entrepreneurship is, uh, I’m not talking about trying to take a neoliberal approach to academia, uh, that advocates for the corporatization of the academy. I am not talking about applying market models to universities, and I’m also not talking about the kinds of sort of, um, business oriented research firms. And as you mentioned, I’m also not talking about necessarily starting some sort of, um, venture on the side, which is like what most people of think of when I say entrepreneurial, uh, thinking. And so again, being an entrepreneurial scholar means being a- able to generate ideas, right? That is the product that is like the currency with which we work. Being able to generate ideas with very limited resources while navigating an environment of high uncertainty. That is what entrepreneurs do. And it’s actually also what scholars do when we are at, um, when we are sort of working within the constraints of what academia is.

Emily (05:51): And one of the things that I found really interesting about your book is that, and this is actually what how you ended up quoting me, like within the subject matter, um, is that going, we’re not just talking about like academics like you, like who have, you know, career professors and that kind of thing. We’re going all the way back to basically the grad student stage and how this mindset can be helpful in, in fact is necessary even from that point of making that transition from undergrad to graduate student. And you just mentioned, um, you know, ideas are the product that we work with within academia. And so I just wanted you to expound on this a little bit more. Like what is this transition that a person has to go through from being a, an excellent undergraduate <laugh> to being a successful graduate student? And why do so many people kind of get stuck or mired along the way and don’t make that transition successfully?

Ilana (06:40): Yeah, absolutely. The main mindset shift that I think people need to make is being able to shift from being a consumer of information to a producer of knowledge. And I really didn’t understand this. I think when I started my PhD program and it was at my orientation that, um, a professor said, right to all the incoming students, like, your job is no longer to consume information, it is to produce knowledge. And what that meant for me as this like realization that my entire life I have been evaluated on the basis of like my ability to consume information and regurgitate it back to the teacher, right? That’s what we generally do in K 12. That’s mostly what we do in college, right? And I was actually never very good at this. Um, which is, I ultimately, I think what ended helped me love graduate school. Um, but when I realized that graduate school is about being able to, um, is, is really about this production of knowledge, meaning that you are now like playing detective and it is up to you what is the problem in the world that you wanna pursue.

Ilana (07:45): And it is up to you how you wanna pursue it and when you wanna pursue it and what resources you wanna pursue it. Like you have so much agency in the process and your grades no longer matter. And for me, that was really liberating. But for a lot of people that’s really debilitating. And the reason it is debilitating is because people who often end up in PhD programs are people who are so good at school and meaning that they were so good at navigating the, what I call the or sociologists of education called the hidden curriculum of school. Like the rules and the routines and regulations, right? They’re like pros at this and they’re like, oh, I’m so good at school that I should go pro. And going pro means going to a PhD program, right? You are a career sort of, uh, student career students, um, aren’t necessarily great at having the mindset to sort of think outside the confines of what is expected of you.

Ilana (08:35): And so when grad school starts and you have a bunch of, you know, requirements, it’s okay, but then the script falls away. And then that is when I think panic, uh, sets in for a lot of people. ’cause it’s like, wait, now there are no rules and there are no routines and there are no regulations, like, what am I supposed to do? And then they, there’s this resentment of like, why isn’t my advisor telling me what, what to do? And like, why isn’t it super clear? And so the ability to like, instead of feeling that moment as debilitating, but instead of, uh, embracing it and embracing that autonomy, I think is like the big mindset shift that needs to happen.

Becoming the CEO of Your Own Education

Emily (09:08): I totally agree. And I, I see, you know, in retrospect how I kind of f- faltered in that myself during graduate school. And it was, it was difficult and you just used the term like script. I think that’s a really, really good way of putting this, like, as you said, you can master how it is to be good at school, you know, all the way up through the end of undergrad and be successful in that. And then once you reach graduate school, you have to really forge your own path. And it’s not totally cl- it’s not just, you know, x, y, z and then you get a degree. It’s a completely like unique experience. And the term that you use in the book, which I really loved is, um, becoming the CEO of your own education. And one of the reasons why I liked this is because it made me think about your education is not just what you do in graduate school, it’s a holistic picture of everything that goes into who you are professionally. And that could be experiences that you have through your classes and through your research and with your advisor and with your colleagues, but it could include a whole lot more than that. And you had a lot of examples in the book of people, um, seeking out experiences that, um, you know, using this mindset of being an entrepreneurial scholar that ultimately led them to the creation that they, you know, were in, were in graduate school or in their careers and to do so. I just really liked that like, framing of it. Did you wanna say anything more about that, that phrasing or how you view it?

Ilana (10:30): Yeah, that’s such a great question because right, my PhD is from a school of education, so I also, uh, think of education as a much more holistic endeavor. And when I think about your P- one’s PhD journey, and if I reflect on my own right, it’s so much more than what I learned in my classes. Um, and so for example, in the book I talk about this experience that I created for myself where I realized at one moment, maybe around my fourth year that I really needed teaching experience, um, as a Stanford, a PhD student in my program. Like I didn’t have to teach, I only had to be a research assistant. And I was like, how do I create an opportunity for myself to go teach? I ended up going to teach at a community college. And so when I think about my own education, I learned so much from that experience of being a community college, um, professor, both from the students in the class who were very different than most of the people I spent time with. They were like working adults mo- mostly first gen, low income, um, students of color. And so not only did I learn from them, but I also learned what it means to sort of educate a different population and what it means to sort of talk about sociological concepts to people who generally don’t come from elite backgrounds. And, um, and so all of that right, was part of my education. Uh, and my education also when I think about my PhD was about navigating things like gender expectations in the academy and like being, um, a sort of, uh, in a household, um, where I had to navigate gender dynamics, um, as everyone mostly has to. Um, and it was about doing a bunch of side hustles, uh, so that I could learn like, what does it mean to do, you know, statistics like act- for ac- an actual client as opposed to doing it for a class. Um, so yes, education is this like much more holistic experience, um, as you mentioned,

Emily (12:22): And now this is a little bit of a sidebar, but it’s kind of a soapbox that I get onto from time to time on the podcast, which is I really think it’s shortsighted of graduate programs to, um, disallow their students. And maybe this was not your experience, but it is in some places to disallow their students from taking outside work opportunities, very much like the ones you just mentioned, adjuncting, you know, side hustling using their skills that they’ve learning graduate school. Um, I get it that they want them to stay focused on finishing their dissertations. Um, but it’s, as I just said, it’s very shortsighted because many of these kinds of side hustles can be, um, augmenting as we were just talking about being the CEO of your own education and making you a better prepared professional once you get to the end of graduate school. So, um, yeah, little <laugh> just a little sidebar there, but I don’t know if you have any comments about, about that and how faculty might in some places view these kind of side endeavors.

Ilana (13:16): Yeah, I think it’s tricky, right? Because I, as you said, like I understand from the faculty’s perspective that they want students to be really focused because once you have some sort of job, especially if it’s like a full-time job, it’s really hard to stay focused on your research. But, um, I also feel very strongly and uh, and I did this myself, that when you take those outside opportunities, you are both, um, building your skillset, developing a network that’s really important. And also like, just being really realistic about the fact that most people who start a PhD program are not gonna end up in a a professor position, right? A very, very tiny percentage of people will end up in the, uh, being able to get a tenure track position or even a non-tenure track position. So it’s just like to, to navigate the uncertainty of academia means being really realistic with what the prospects are and to buffer yourself against that, uh, sort of crisis that is gonna come when you realize you can’t get a job. It’s really helpful to know that you have other options. Um, in my case, um, the School of Education, look, it didn’t have, I think there was a policy and some professors sort of instituted the policy more than others. I will say that, um, there was certainly not enthusiasm for me pursuing this, uh, teaching position at a community college, but I made the case, um, of why it was beneficial. And so it was allowed. And then I, and then there was a bunch of stuff that I did without telling anybody, and it was totally fine because I’m very good at being the CEO of my own education and I sort of knew what I could manage and what was valuable, like what, when I thought about it from a cost benefit ratio, like how much time am I spending on something versus the value I get out of it? And I have no regrets about pursuing anything, um, outside of academia and in the book, there are several examples of people who I interviewed, um, of how transformative those opportunities were. Because one is, it helps you sort of to have an identity outside of academia to have sort of self-worth in yourself, right? To understand that you are a person that isn’t just bound up with your academic identity. Because if, again, the academic job market doesn’t work out, the crisis that one has about their sense of self-worth is like maybe a little bit less knowing that you have value in some other, um, sort of capacity. And some, um, there have been some like amazing opportunities that people got because, you know, one person who I interviewed, Tamara worked for Kamala Harris, uh, on Fridays, and that led to a bunch of other opportunities. And particularly like if you’ve never worked outside of an academic setting, like if you are a person who’s pretty much going straight through from undergrad to your PhD, it’s really important to work in the outside world to understand sort of like the real, how the world, real world functions and not just be in like the academic bubble.

Emily (16:13): Absolutely. I, I totally agree everything you just said. Um, and I guess maybe a, a a corollary, like a, another interpretation of CEO of your own education is CEO of your own career, because you don’t know for sure that you are gonna end up in academia. And it makes sense, as you were just saying, to have, um, built an image of yourself that’s bigger than just an academic in case that career path, if it’s one you’re even going for, um, doesn’t work out. And you can still be an entrepreneurial scholar in graduate school and pivot to something else outside of it. But, um, the point that I wanted to make is that being the CEO of your own career maybe includes some career development experiences that you wouldn’t, you aren’t automatically being pushed into as a graduate student, but that are available to you probably from the graduate school and the career center and so forth. And just being able to like, spend some time exploring those professional development, um, resources and career ideas can, can really help you whenever you are making that next transition point,

Ilana (17:07): Right? And I talk in the book about like, you cannot predict the future, but you can help create it. And that’s, uh, I think an important lesson because all these things that you’re doing can help create your future, um, and it helps sort of offset that uncertainty that we as grad students, uh, sort of have to live with on a, on a day-to-day basis.

Emily (17:29): Yeah, and I, I really love that you talked in the book about uncertainty and about limited resources and oh my gosh, how timely is this? We’re recording this in February, 2025, and as of now there’s been these executive orders. We don’t know in academia how this is all gonna shake out whether there’s gonna be a massive funding decrease, um, you know, know layoffs. We don’t know. We’re in a period of uncertainty. And so how, I mean, it’s, it’s horrible timing in a sense, but it’s good timing for your book to like sort of land in this moment where in academia there’s probably a lot of questions going around about what, what resources do I have? What’s the value that I can bring here? What is my career path going to look like? And so, well, for that reason, if not any other, maybe it’s time to, you know, pick up this book.

Commercial

Emily (18:15): Emily here for a brief interlude! Tax season is in full swing, and the best place to go for information tailored to you as a grad student, postdoc, or postbac, is PFforPhDs.com/tax/. From that page I have linked to all of my free tax resources, many of which I have updated for this tax year. On that page you will find podcast episodes, videos, and articles on all kinds of tax topics relevant to PhDs and PhDs-to-be. There are also opportunities to join the Personal Finance for PhDs mailing list to receive PDF summaries and spreadsheets that you can work with. Again, you can find all of these free resources linked from PFforPhDs.com/tax/. Now back to the interview.

Leveraging Available Resources as an Academic

Emily (19:07): And since we were just talking about scarce resources, um, I was really compelled by the, the book is basically five, five big ideas, five big chapters, and I was really compelled by the fourth one, which is around leveraging the resources available to you as a graduate student or as an academic. And so can you just expound a little bit more about what kinds of resources, um, might be available to a graduate student or an academic that could, you know, help them as an entrepreneurial scholar?

Ilana (19:33): Yeah, absolutely. So I actually start off the book with this idea of that being, um, thinking entrepreneurially means asking yourself, given who I am, what I know, and who I know, what kind of opportunities could I create for myself? And so here we are thinking about sort of, um, like the intellectual capital that you have, the human capital that you have, and the social capital that you have, right? Who do you know, what do you know? And who are you, um, to start thinking about how you can leverage all of that. So let me talk about this. First of all, this idea of like who, you know, in academia and particularly in the humanities, um, we tend to sort of think of, um, this very, this like lone scholar sitting in a library doing work very independently. And I really wanna disrupt this idea even in the humanities, because even if you’re writing a monograph, I wanna put forth the idea that scholarship is a community sport. Even if you end up writing alone, why is it a community sport? I want people to sort of imagine that the academic landscape is this vast network where each node is a person and each link is a potential collaboration or a shared idea, or even like just a mutual support system, um, because nobody should be doing this alone. And I remember even like as a grad student, I’m in the social sciences, so there isn’t a fair amount of collaboration, but the sort of reticence that some of my colleagues had to ask each other for help to seek out help from, um, more senior people was, was astonishing to me because I came from working in startups and in management consulting where it was very, very common to just ask for help or ask for other people for ideas. So when I say that I want people to think of scholarship as a community sport, what, what that means in practice is like thinking about your network and relationships that you have, not just like, how do you in an icky way try to extract value from that, right? That’s an icky like, um, and I think incorrect version of what it means to network. Instead, I want people to think about networking as the opportunity to actually help other people, right? Not extracting value, but actually putting yourself out there so that your idea and someone else’s idea or sort of your problem and the problem that someone else is experiencing, um, can have sort of mutually beneficial, um, solutions, right? That you in, in partnership with other people can problem solve together, right? And so for example, um, at one point in when I was a sort of latter stage grad student, I was working on a paper, um, and I got really stuck on it. Um, and a new postdoc came to Stanford and I, we were having lunch and I started telling him about this paper. Um, and then I realized that like what I was missing was like a whole framing around gender.

Ilana (22:26): He happened to be a gender scholar, and I realized like it would be really beneficial if he came and joined as an author on this paper. Um, and it was this very, very mutually beneficial decision and collaboration that by the way, has a, actually ended up, that paper ended landed in the top sociology journal. And I don’t think I would’ve been able to do that alone. And since then, he and I have collaborated on several other, uh, other things. Um, but it wasn’t like I was like, oh, this, this person is coming and I wanna just extract value, um, by having lunch with ’em and like seeing what I can sort of get out of that person. Like I knew that this would be a me- mutually beneficial relationship. Um, and so there are many ways to think about how can you identify people in your network, but also develop relationships with people who are outside of your network, um, by thinking about like, where might you have complimentary skills with other people? Um, how might you be able to offer value to somebody else’s project? Right? And so not just thinking about your own career advancement, but thinking about like, how can we do more with what we have, um, by, by collaborating, right? If like, I think of, uh, I think therefore I am instead, like, I think therefore I collaborate.

Emily (23:38): Hmm. Yeah. As you were talking about that, I was just thinking like, yes, this is such a human endeavor. Like it’s human to have relationships with other people and build things together. And I like what you said there because under, under the topic of like leveraging resources, really what you’re saying is think of yourself as a resource that you can offer to other people, and then they mutually can offer their resource of themselves in this case back to you. So it’s, it’s, it’s quite mutual. So I love that. Um, any other sort of categories of, of ways people can leverage resources?

Ilana (24:11): So when people hear the terms leverage resources, they immediately think of money, right? And sort of funding. And so I would do wanna touch upon that and what does it mean to sort of think entrepreneurially about funding? Um, in the book I give examples of people who, uh, have been very successful at getting different fellowships. And there are different ways to think about how to be strategic in those. Like do you go for a bunch of sort of small, low, uh, uh, sort of low bar, uh, grants where it doesn’t take very much to apply to them? Like maybe you can repurpose something and then you just apply to a bunch of really small things. Or do you invest several months into putting together something that has, uh, bigger, bigger reward, right? You always wanna be thinking in all of academic life, you wanna diversify your risk, uh, sort of risk benefit portfolio. And funding is one of those things. Um, I’ll give an example of something that happened to me recently because a lot of thinking entrepreneurially is like taking advantage of opportunities that you didn’t necessarily expect. And so recently, um, Tulane had, uh, somebody from the Russell Sage Foundation come and give a talk about, you know, their funding streams. And I went, and in that talk I realized, I was like, oh, I don’t have anything relevant for this, because they’re looking for really early, more early stage projects than anything that I have. Um, I sort of wrote it off, you know, like I didn’t even take the opportunity to meet with a program officer. And then about a month later I had kind of like a crisis in one of my projects that resulted in me pulling out of the project for a variety of reasons. Um, and I, I was having this like sort of moment of both, like panic, but also seeing opportunity emerge from this breakup where I was like, oh my gosh, like this gives me an opportunity to actually do a totally different study. Uh, and I was like, oh gosh, but that’s like really early stage. Where would I get funding? And I was like, wait a minute. I was like, I just sat through one of those RSF things. So right away I contacted the person at Tulane who had set up that program officer to come and I said, I all of a sudden have an idea, is it too late to meet with them? And she said, let me get in touch. So I met with a program officer, I learned so much, I told them what my idea was, and through that conversation I learned about like some stuff that, about their grants that I wouldn’t have been able to figure out just based off of their website. Like it turns out that there was a stream of funding that wasn’t gonna continue and it would be very beneficial for me to apply to, to this particular stream of funding. So I did, and I submitted, um, a letter of intent, um, which is their first stage. And I actually made it through to the, to the proposal stage. So I should hear back in a couple of weeks about whether I got it or not. But I at least feel very good that I made it through the LOI stage. And again, the like, key takeaway is I didn’t, you know, the sort of, I put myself out there, I went to the session, I didn’t think anything would come of it. And then when I had this like moment of, of crisis and I, and I saw opportunity, I was like, oh, wait a minute, I can connect the dots here. So, so thinking about like, um, expansively about funding and resources, um, and just like sometimes going to stuff that you may think doesn’t have any benefit for you, you never know when there will be, um, a payoff.

Emily (27:24): Hmm. And I’ll speak as a business owner, I actually don’t identify with the term entrepreneur for my particular type of business, but as a business owner, I have to think about the revenue streams in my business. And I have, I might have predictions about which revenue streams are gonna work out to what capacity, but it’s really beneficial, as you were just saying, to have, um, ideas maybe on the back burner, <laugh> of other revenue streams, other fellowships, other grants you could apply to. And so if you have the capacity, like in your example that you just gave, if you suddenly have the capacity to be applying for things or putting effort into an area that you weren’t before, then you say, oh, I, I have some background in this. I know how to turn this on in a, in a quicker way than just, you know, starting completely like cold. I really love that example. Anything else you wanna add? Um, I, I, just for the podcast listeners, especially if you’re a longtime podcast listener, chapter four of this book is really special because Ilana included, um, my podcast, like interviews as some of the resources and also interviewed some other people that I’ve had on the podcast before. So like, it was like seeing some old friends in this chapter, which was really exciting. And also, of course also pulled in some other interviews that I found really, um, great. So I thought you actually summed this up really well in the, you know, concluding notes for that chapter where you said, remember, every funding opportunity is also a chance to expand your community and collaborate with others who share your vision and actually ties really well both of those points, um, together. So thank you so much. Anything else you wanna add in about this leveraging resources topic?

Ilana (28:48): I’ll add one more thing, and this is sort of the, this idea of connecting with people so that you can expand your knowledge of what is possible in the world. And what I mean by that is there are things like that I remember as a doctoral student that I was like, there’s no way that I can do this because I have no mental map and I have no schema in my head for how to make this possible. So for example, um, at towards the end of grad, grad school, I was like, I wanna write a book. I had written a multiple multi paper dissertation, but I wanted to write a book, but I have no mental model of how you go about writing a book when you are a PhD student. And it seemed like out of the realm of possibility. And nowhere in my graduate program did anyone ever train me to think about this. Um, and I had a friend who as a grad student was able to, uh, not a friend, he wasn’t even at my institution, but, but it was someone who I had met along the way. Uh, and I knew that he had been able to secure not one, but sort of two offers from prestigious public, uh, book presses, um, for an advanced contract. And I was like, wait, that’s a thing. I didn’t know that was possible. And once I knew it was a thing and he helped me understand how it became a thing and walked me through all the steps that he went through and even shared his proposal, I had this like ability to think beyond what I could think about earlier. I was like, oh, if he could do it, maybe I could do it too, and here’s what it could look like. And I followed some of the similar steps, um, and it became possible. Um, so I think we, we don’t think of collaborating, um, as sort of an opportunity to think beyond ourselves, but that’s what it does for me. It gives me the, the poss- that that sort of opportunity to imagine possibilities that I thought were off the table.

The Origin Story of The Entrepreneurial Scholar Book

Emily (30:37): Mm-hmm <affirmative>. Yeah. So this is your second book and you use this book as an example in, I believe it’s the fifth chapter of, um, a an entrepreneurial scholarship activity, right? Of publishing a book. So, um, can you just tell us really briefly how the book, um, came about?

Ilana (30:56): Yeah, the book came about, um, from something I totally didn’t expect and out of a sort of a story of failure, which I think is like a very defining, uh, feature of entrepreneurship. When I was a graduate student at the very end of grad school, I was a sixth year, you know, I wasn’t even taking classes, but because I was in this mindset of like, I wanna get everything I can out of Stanford while I’m here and while it’s free, um, I decided to, I was auditing a bunch of classes. I was auditing classes on like how to be a good public speaker and improv. And one of the classes I audited was how to Write for the Public. And it was taught by Sam Weinberg, a professor, um, at the School of Education. And our final assignment was to write an op-ed, right? Not surprisingly, and mostly everyone in the class took this opportunity to write an op-ed about their research. And at the time I was about to graduate and I was reflecting sort of deeply about how my own PhD journey, um, went. Um, and so I took this opportunity to write, um, an op-ed that like, basically I submitted to a couple places and it failed. It did not get published. And it was really frustrating. And Sam, who, um, who I really, really have to give a lot of credit to, he was like, you, you shouldn’t give up on this idea. There’s something there, there. And even if you sort of put it down for a little while, you have to promise me that one day you will pick it back up because I see it, it has a future. Like he, he believed in it. Um, and so for two years, Emily, I kid you not two years, this thing just like sat on my computer. And so about a week before I started my job at Tulane, I was already in my new office and I was about to go home for the day and I was like, you know what? I was, was like, I have childcare. Nothing is gonna like blow up at home if I just like stay in the office for two more hours and I’m gonna pick up that op-ed and I’m gonna dust it off, you know, and see what I can do with it. ’cause I promised Sam that I would. And, and I did, and I, I sort of spoke from a place of what I knew, like I leaned into this startup and, um, consulting experience that I had and I wrote this op-ed that was, or I revised it I think with the title Why PhD students Should Think Like Entrepreneurs. And I submitted and then I thought about, okay, I have this, where can I submit it to? At that point, I already had published once in Inside Higher Ed, so I submitted it to them, right? That was like the, the, the, the most obvious choice. I already had a personal connection there. And within two hours they wrote me back and I, and they were like, yeah, this is great, we will take it. And I was like, oh, that was easy. Okay. And then a few weeks later it came out and, you know, I got a, a couple of nice emails from, um, faculty and some from therapists who said how much this resonated for them and working with grad students. And then I got the most unexpected email. It was from, uh, the editor at Princeton University Press, Peter, and he was like, this is great. Do you wanna flesh this out into a book? And I was like, I’m sorry, come again, <laugh>, uh, you want me to write a book on this topic? And so that, that is the, the sort of birth story of this book. Um, and so it really came out of something very unexpected and to, to write this book, I went out and I interviewed about, um, 45 people who hold either different positions in academia or who have left academia or who are entrepreneurs. So this book really required me to think about like, who am I? What do I know and who do I know to make it happen? So in that way, it is very much like a story of an entrepreneurial, uh, endeavor.

Emily (34:30): Absolutely. I can see that so clearly. I’m so glad that you brought that up so that I could ask you this question about how the book came to be. Um, and so interesting that there was that two year just time period, and I dunno what it was, I don’t know if it was the rewriting that you did or how things had changed in your perspective in two years, or how the world had changed in the two years, but somehow the idea clearly hit <laugh> the second time around. Um, and that’s, that’s fantastic. Where can people find the book?

Ilana (34:57): The people can find the book at Princeton University Press, and I think in your show notes, uh, I can share a, uh, discount code, um, that people can use. People can also find it on Amazon as well as learn more about it on my website, www.IlanaHorwitz, that’s I-L-A-N-A-H-O-R-W-I-T-Z.com. Uh, and I encourage people to reach out to me, uh, if they wanna learn more about it.

Best Financial Advice for Another Early-Career PhD

Emily (35:27): All right, and since you said that you love dispensing advice, we have one more opportunity for you to do so, which is with the standard question that I ask of all my guests, which is, what is your best financial advice for another early career PhD? And it could be something we’ve touched on in the interview already, or it could be something completely new.

Ilana (35:44): My best advice is to pursue a side hustle if possible. And I recognize that it is not possible for everyone, especially international students, students who are parents. Um, I get that this is something that isn’t available to everybody, but if you have the opportunity and sometimes the pay might be so bad, like my first side hustle, I made $12 an hour and it was absolutely worth it because I gained so many skills from the experience. But don’t just think about it from a financial perspective, think about all the other different ways that it could benefit you. Um, and the money that you get on the side is also a really nice perk.

Emily (36:26): Very good. Uh, thanks for tying all those themes together. Well, Ilana, thank you so much for coming back on the podcast. It’s been a pleasure to speak with you again.

Ilana (36:34): Thanks Emily.

Outtro

Emily (36:45): Listeners, thank you for joining me for this episode! I have a gift for you! You know that final question I ask of all my guests regarding their best financial advice? My team has collected short summaries of all the answers ever given on the podcast into a document that is updated with each new episode release. You can gain access to it by registering for my mailing list at PFforPhDs.com/advice/. Would you like to access transcripts or videos of each episode? I link the show notes for each episode from PFforPhDs.com/podcast/. See you in the next episode, and remember: You don’t have to have a PhD to succeed with personal finance… but it helps! Nothing you hear on this podcast should be taken as financial, tax, or legal advice for any individual. The music is “Stages of Awakening” by Podington Bear from the Free Music Archive and is shared under CC by NC. Podcast editing by me and show notes creation by Dr. Jill Hoffman.

How This Life Sciences PhD Fosters Entrepreneurship

June 3, 2024 by Jill Hoffman Leave a Comment

In this episode, Emily interviews Dr. Marquicia Pierce, who holds a PhD in molecular physiology and biophysics from Vanderbilt University and an MBA from Northwood University. In the ten years since finishing her PhD, Marquicia has worked in various capacities to foster life science start-ups and small businesses, and she is now the owner and principal consultant for Ruby Leaf Media, a science communication company for people who want to turn their tech story into a business story. Marquicia recounts the courses and projects she pursued during graduate school that set her up for her post-PhD career and how she balanced her advisor and committee’s expectations with her career ambitions. She also details the multitude of government, academic, and private sector resources that are available to founders and inventors and the skills and mindsets that a PhD can bring to entrepreneurship.

Links mentioned in the Episode

How This Life Sciences PhD Fosters Entrepreneurship

Teaser

Marquicia (00:00): Get in a great habit of, um, not only just looking at the numbers, but what is the story behind the numbers? If I was to say, have a narrative around this, what did, what did it mean? And it’ll help you uncover what your priorities are. Something that’s not working. Like I, I spent so much money on this, but I don’t know if it’s really working. You’re kind of already gut checking and doing like an audit, if you will.

Introduction

Emily (00:31): Welcome to the Personal Finance for PhDs Podcast: A Higher Education in Personal Finance. This podcast is for PhDs and PhDs-to-be who want to explore the hidden curriculum of finances to learn the best practices for money management, career advancement, and advocacy for yourself and others. I’m your host, Dr. Emily Roberts, a financial educator specializing in early-career PhDs and founder of Personal Finance for PhDs.

Emily (01:00): This is Season 18, Episode 1, and today my guest is Dr. Marquicia Pierce, who holds a PhD in molecular physiology and biophysics from Vanderbilt University and an MBA from Northwood University. In the ten years since finishing her PhD, Marquicia has worked in various capacities to foster life science start-ups and small businesses, and she is now the owner and principal consultant for Ruby Leaf Media, a science communication company for people who want to turn their tech story into a business story. Marquicia recounts the courses and projects she pursued during graduate school that set her up for her post-PhD career and how she balanced her advisor and committee’s expectations with her career ambitions. She also details the multitude of government, academic, and private sector resources that are available to founders and inventors and the skills and mindsets that a PhD can bring to entrepreneurship.

Emily (01:52): I’m looking for a couple more interviewees to round out Season 18 of this podcast! If it’s been in the back of your mind to do so, this is your official invitation to please volunteer to be interviewed. I love that on this podcast I get to feature PhDs and PhDs-to-be who are almost exclusively regular people and learn and share their real-life stories and strategies. Please go to PFforPhDs.com/podcastvolunteer/ and fill out the quick form, and I’ll be in touch over email. I look forward to interviewing you in the coming months! You can find the show notes for this episode at PFforPhDs.com/s18e1/. Without further ado, here’s my interview with Dr. Marquicia Pierce of Ruby Leaf Media.

Will You Please Introduce Yourself Further?

Emily (02:51): I am delighted to have joining me on the podcast today, Dr. Marquicia Pierce of Ruby Leaf Media, she’s the owner there. And Ruby Leaf Media, as she described to me, is a science communication company for people who want to turn their tech story into a business story. And just in our pre-interview chat that Marquicia and I had, it was so fascinating to hear about her career journey. I know you’re gonna get a lot from this as well. So, Marquicia, welcome to the podcast. Would you please introduce yourself and your company for our listeners?

Marquicia (03:18): Thank you so much, Emily, for having me. This is such a great opportunity, um, just to chat, sit down and chat with you. You’ve been providing such great valuable resources for, uh, a lot of my colleagues, so I appreciate the opportunity. Um, so yes, so my name is, um, Dr. Marquicia Pierce. I am a life scientist by training. My, uh, training was in molecular physiology and biophysics. And, uh, ever since my time in the lab, I, I found that I really enjoyed being able to take those concepts from the lab and bring them out to the community. So, um, as we’ll get into, uh, some of the, the context here, um, my background includes, um, being a military brat who, who knows that community can be, uh, made and you have an obligation to, to bring something to that community. And so, um, I’ve just been able to fortunately, have been able to do that for a lot of different, uh, high tech companies that are started by PhDs and they’re trying to cross over from the lab to, uh, bringing value to, to their community, wherever that is.

Experiences During Grad School That Went Beyond Basic Research

Emily (04:20): And this is gonna be a really fascinating interview, um, on just all the opportunities there are in front of graduate students and PhDs for doing just that, for, um, advancing their careers and translating their work. And this is gonna be amazing, but I wanna hear more about your kind of personal journey as well. So going back to graduate school, can you tell us a little bit about like the, um, the things you did that were above and beyond just your basic, basic, you know, research as a graduate student that were like side hustles or like, like extra projects that you did just experience that you gained that helped you, that helped you along in your career path?

Marquicia (04:54): Absolutely. I love this question. Um, so I did my PhD at Vanderbilt University in Nashville, Tennessee. And during that time, I knew two things for certain. I knew I wanted to incorporate some type of business into what I was, um, what I, what I was studying at the time. I was looking at how vitamin C moves in the brain, uh, on a molecular level. We were looking at different proteins that made that po- possible, if there were any, uh, phenotypes or if there’s any characteristics when you didn’t have these nutrition, um, in your, in your diet. And I love that I could connect that to and translate that to my family, like, Hey, if you don’t eat these particular nutrition, these things might happen. Um, and, uh, I remember very specifically, my, my grandmother had major symptoms of diabetes during the time that I was, um, getting my graduate program, uh, completed. And I distinctly remember one day thinking through, I know down to the molecular level what’s happening with her symptoms and her disease progression, what would happen. But I feel so useless and helpless ’cause I don’t know if there’s a particular innovation or something that could, that could help. And that I think that kind of solidified for me that there has to be a way to take what we’re learning and translate. Um, many people have done that, but that’s when it clicked for me. And so, um, I knew I wanted to incorporate business. Uh, I wanted to get an MBA, but at the time, there wasn’t really a great place to insert that into my, my program. So I ended up, um, auditing engineering, a lot of engineering management courses in the undergrad engineer engineering school, and being able to work with them on their marketing, their tech management courses.

Marquicia (06:39): Uh, I was able to be involved with one of their capstone day for seniors where they were, um, trying to put together a research project, um, around a particular technology. We were working with a small businesses in the ecosystem. Um, uh, I had a fantastic member, uh, mentor around that, Dr. John Beers who, who facilitated that connection. And so in the lab we were doing what we needed to do, but I was auditing courses, um, around that particular thing. I was involved with, uh, tech, tech Venture Challenge where we were tasked with we being other students from the medical school, the graduate school, the law school, the business school. We were all trying to get behind a particular Vanderbilt, um, or small business in Nashville invention and make a case for this could be a business that could be sustainable and provide value to the community. Um, those are, those are things that I think were pivotal to add on. You always wanna have science plus something that you, you, uh, enjoy. And also like creative graphic design types of things. So I was, uh, a lot of those art science, um, classes as well. Uh, but yeah, definitely had a lot of projects while I was getting my PhD that helped spark that fodder, if you will, for, you know, what do I do after I get my PhD.

Entrepreneurial Opportunities for Grad Students

Emily (08:02): And in your, outside of just your own personal experience in graduate school, can you think of other like, types of opportunities that graduate students might encounter that would provide similar benefits?

Marquicia (08:13): Sure. So, um, a lot of the student competitions are a great place to start. If you just want to, to dip your, your foot in. How do I work with other interdisciplinary teams, law students, business students on a project? These could be anything from a hackathon to, uh, which, you know, you spend a weekend trying to figure out a business proposal to, um, auditing a course that even, even though they’re undergraduates, that’s, that’s a great opportunity to kind of bring in some of those concepts that are complementary to your PhD. Um, we had a, we had a, uh, academic alliance that was between, uh, Vanderbilt and the entrepreneur community as a whole that, um, it was called Life Science, Tennessee Academic Alliance, where you could get involved as a, a mentor or you could, you can bring in speakers to your, your class. You could, uh, host this tech venture challenge.

Marquicia (09:08): Um, those are great opportunities if you just wanna see if that, that opportunity is for you. Um, a lot of, a lot of times now that was, that was 10 years ago, uh, I’m seeing a lot more, uh, fellowships or courses that you can take while you’re doing your, your, your PhD that will incorporate, Hey, here’s a small business proposal, a market research, um, uh, project, uh, at, at in Michigan, there is a group called My Lead. It is graduate students, postdoc students that do just that. They work as a small boutique consulting agency where they put together, uh, a market research plan. They dig into the de the details and the data both on the science side and the business side and be, and are able to work with other companies in that way. So, um, those smaller projects, six, three to six months or a semester long, uh, is a, is a great way to kind of get your feet feet wet. With that.

Pushback For Participating in Activities Outside of the Lab

Emily (10:05): I’m wondering, um, did you encounter any cultural in terms of, uh, the field that you’re in, the life sciences, any, uh, pushback to you participating in these outside of the lab activities? I’ve just noticed that the life sciences, um, among the STEM fields would probably be the most resistant, um, to those kinds of things. But it sounds like Vanderbilt itself was pretty well set up to facilitate this. I’m just wondering what your observations were around that sort of like, culture of do we engage with business, do we engage with startups, like from, you know, the research side of things?

Marquicia (10:41): That’s a great question. So I know that there were, there were parts of, um, the community that really was open to, you know, there’s, there’s opportunities to kind of engage in these particular ways. We very often had that same conversation, like, how, how much do I say? I don’t want to necessarily, um, have an update about this in my committee meeting, uh, <laugh>. It could very well in that particular case be, um, seen as a distraction. You know, you’re, you’re here for getting your graduate studies done, you stay in the lab, especially if things aren’t working, it’s very hard to justify, you know, um, yeah, well, I won’t be able to work on it, you know, I’m, I’m trying to do this particular class. Um, I think that’s why auditing the class was really helpful. And, um, uh, the way Vanderbilt was set up, it was, uh, their IGP or the interdisciplinary program was very used to these different departments had courses that was as attached to it that we were, depending on our specific route, able to go to.

Marquicia (11:47): Um, and so there was a little bit more set up for if you wanna audit a class, um, we can, we could help that. But I still have to get permission through the graduate school to audit an undergrad class. And that included a conversation with my PI and my director of graduate studies who very, at the beginning, very naively, I said, you know, Hey, I, I think I would like to get my MBA. They were really open to, that’s a, that’s a great thought, uh, in theory, <laugh>, you know, but not necessarily having a pathway for to, to that happen. But yeah, it was very much, uh, I felt like I’m living two lives, and if, if you’re going over to the dark side of consulting or industry or management of, uh, investment banking, something that in, in included that, it was, it was kind of, um, you have to be very careful and impactful of how, how you were able to ex explain that. Um, you know, this is a class that I’m taking, it will be over at this particular time, uh, for one of the projects, uh, as intern, I have to say, well, I, I would be willing to take a pay decrease because I’m not, I’m not putting in the same amount of hours per week. So it, there were, and whether or not that that’s discouraged or encouraged, um, especially if you’re going on year six, six of your PhD, it, those can be very awkward <laugh> conversations, to say the least.

Resources for Academics Who Want to Start a Business

Emily (13:09): Well, thank you so much for sharing kind of your experience in that area. I hope it’s, I hope it’s encouraging to people who are facing similar like questions of, it’s, it’s worth pushing it through. It’s worth having these conversations. Maybe you don’t need to tell them everything that’s going, you know, tell them what they need to know, but, you know, get your work done and, and still, because these, these, these extra quote unquote experiences are the ones that are the most valuable for your career. I, I would say, we’ll see in your own story how this, um, develops. So can you say anything more about, um, the, the resources that are available for, let’s say, graduate students or postdocs or people who are still associated with academia who want to start a business, how, how the, how academia can be set up to help them do that. Um, and what are like the pros and cons of accessing those resources?

Marquicia (13:54): That’s a really good question. Um, if you are in academia, you do have a lot of resources that say if you were not, and you were trying to get something, uh, into, into the marketplace on your own that you might not be aware of. So first of all, if you’re a student or a faculty member, um, the things that you would want to be on the lookout for is if there are any, uh, connections you have with your tech transfer office. Because first and foremost, you’ve probably signed some contract or you have something spelled out with your, your place of employment that any intellectual property or even idea or anything that you work on is, is owned by the university point blank period. So you’re, the process for being able to, um, if, if it’s connected with your research, bring that into a business, they, they have a process for doing that.

Marquicia (14:47): They usually, the tech transfer office will, will, uh, facilitate. Um, it includes, Hey, I have this idea. It is just here, I’m disclosing it to you. I haven’t formed a company. I have this idea. It’s, it’s outside of my research scope. What information or what types of resources do you have, uh, for, for this particular setup? Um, at Michigan State University where I did my postdoc, there was actually a research foundation that, um, helped if you were a student, a faculty member, or even a staff person that was at, at the, OR alumni that was affiliated with the university, and you want to start a company, they were there for you to provide resources like, uh, entrepreneur and residents would be a person who’s gone through that process. They will help you build out a business plan, build out your value proposition, which basically says, how do I, how do I make a business that creates value for other people?

Marquicia (15:39): How do I monetize it and sustain it? There will also be your guide for, here’s some state resources, here’s some academic resources in terms of money <laugh> to fund either other students, undergraduates or postdocs that can help you work through this idea. And they will actually be the, um, work in tandem with the tech transfer office, um, to say, Hey, this, this is related. This could be something that we would need the university to continue to help fund the research for think medical devices, therapeutics, um, things that it takes a university and maybe a team to research. They, they work together. Anything that has to do with clinical trials, you would have to need, you would have to use a village <laugh> that, that EIR or the entrepreneur residents can help guide you through. Um, so there’s academic ins, uh, resources, so tech transfer office, student entrepreneurship groups.

Marquicia (16:36): Um, I’ve had a lot of students that I’ve worked with that are working with a family company, they’ve been able to go through with their student, um, business groups, the, the business schools there. They have pitch competitions that give very real money, 10, $20,000 sometimes. And then also connections around that. How do you get your marketing out, your packaging, your, um, your, your story for pitching to other investors? Hey, you have this food company, Hey, you have this idea. Who in your alumni network can help bring some of, uh, some insights to this? So there’s, there’s resources there, uh, at the school. And then in the, um, community, you have, um, state resources that wanna see particularly life science, high tech innovations, push their economy forward. So there’s grants on that particular side for, uh, if you’re just in this particular region working on a high, high tech, high growth company, scalable company, which a lot of life science companies are, um, here’s what we can offer to you.

Marquicia (17:38): Here’s the connections, market research, um, legal consultants, regulatory consultants, um, how do you put together a website? Those are, those are resources that are available on that end. And then one last thing, I know I need to be brief, brief about this. There are, uh, government particular, uh, outside of the different accelerate accelerators for those things, there are government funding. It’s called, uh, small Business Innovation research, or S-B-I-R-S-T-T-R grants that can specifically, if you’re connected with the university, they, um, would provide high risk, um, uh, financial, financial resources to high risk, um, innovations. Those take a little bit longer to do, and you definitely want a team to help guide you through that. But those are also, that’s also money that you don’t have to give up equity or parts of your company to access. And I’ll, I’ll pause there.

Commercial

Emily (18:35): Emily here for a brief interlude. Would you like to learn directly from me on a personal finance topic, such as taxes, goal-setting, investing, frugality, increasing income, or student loans, each tailored specifically for graduate students and postdocs? I offer seminars and workshops on these topics and more in a variety of formats, and I’m now booking for the 2024-2025 academic year. If you would like to bring my content to your institution, would you please recommend me as a speaker or facilitator to your university, graduate school, graduate student association, or postdoc office? My seminars are usually slated as professional development or personal wellness. Orientations or very close to the start of the academic year would be a perfect time for tax education or general personal finance content. Ask the potential host to go to PFforPhDs.com/financial-education/ or simply email me at [email protected] to start the process. I really appreciate these recommendations, which are the best way for me to start a conversation with a potential host. The paid work I do with universities and institutions enables me to keep producing this podcast and all my other free resources. Thank you in advance if you decide to issue a recommendation! Now back to our interview.

Ownership of Ideas and Technology Created With and Without University Resources

Emily (20:02): Yeah, I think that you led right into kinda the next question, which is like the more, um, I guess aside from technology that was developed under your employment with the university, that would then be, you know, co-owned with the university. Let’s say you had an idea outside of it, not related to directly your work, the university wouldn’t own it. Um, the more kind of help you reach out for, depending on the type of help that you get, you may be giving up, um, ownership in your idea. Is that right? Can you speak a little bit about that? I mean, maybe there’s different, you know, giving up equity is different than getting a grant, for example. Can you talk about some distinctions there?

Marquicia (20:39): Sure. So at the very, um, at the very early stage in early stage in life sciences are, um, say you have a device, a medical device, you have a prototype for that device, but you haven’t tested it out on humans. You haven’t done a clinical trial or you have a therapeutic that you, you’ve maybe tested it out on mice, um, but you haven’t, you haven’t moved it towards, um, seeing if it holds up in, in humans. Most of the time you’re doing that stuff with the university. But, uh, if you, if you aren’t and you’re still in that early stage, um, the, the choices that you have are, you can go for grants and in kind services they call this non-dilutive funding, where you don’t dilute your ownership. And, um, there’s regional and government funding for that. And then sometimes accelerators or, uh, venture venture groups will have a program in which they are developing something or they’re developing co-developing with you something that can fast track that time to the market.

Marquicia (21:42): So some examples of this could be like Y Combinator or, you know, um, uh, Techstars or something where in order to have access to this, this great structure that they put in, uh, and maybe even some funds to get together, they would require a percentage of your company small, it could be many that are between five to 12% of that company. Um, the thing is, if you are, if in, if you’re in the life science space and you’re that early stage and you’re already giving up equity, you have a very long runway <laugh> to go to where every, at every milestone the company gets a little bit more valuable. And if you, you’re already given up equity at those earlier stages, you don’t have as much for the, the really heavy duty milestones, a clinical trial, uh, you know, a a distributor agreement to also incorporate or leverage giving up some of your equity. Um, so it’s, it is a very different, uh, thing for the life sciences or an academic project to, to kind of evaluate these options. Uh, if you’re really early on, you haven’t gotten a lot of the feedback or regulatory spot you could consider yourself early and the latest you can push off giving off a pa- piece of your company, the better because it’ll be valuable hopefully later on. And, um, you’ll still have that, you’ll retain that, um, that ownership.

Common Skillsets and Mindsets Between PhDs and Entrepreneurs

Emily (23:09): Well, thank you so much for giving the listeners kind of a taste of that, um, those decisions that need to be made earlier on. It, it sounds like, um, being, you know, having an academic affiliation can be so helpful because you are in many ways still considered like a learner no matter, no matter what stage you’re at. And so there’s so many resources available to help you along that path. So I’m, I’m curious now about your personal journey and also the journeys you’ve observed in others, um, from, I believe you mentioned earlier that you started your company sort of out around the time that you finished graduate school. You’ve also had a lot of other positions along the way that have, you know, added to your career. Um, and so I’m wondering for you as an entrepreneur and someone who works with entrepreneurs, what kinds of, um, skill sets, maybe mindsets are common between PhDs and people who start and run businesses? Um, like what’s help? What did we learn in the PhD that’s helpful for later entrepreneurship, those kinds of things. And that could be from your personal experience or the people you’ve known.

Marquicia (24:09): Sure. I’ll start with my personal experience. So the very first time I was introduced to like, we have to set up a company around this technology was during my postdoc. So after I left Vanderbilt, I went to Michigan State University under a, a industrial postdoc position where, um, the goal was I was working with two academic re- tenure track professors, <laugh>, trying to get a company up and going and started. And so, um, the skillset that I brought to the table and that I was trying to hone, um, was, was interesting. ’cause I was, while I was getting my PhD, I was also getting my MBA, so I was learning what were some of the frameworks that business people used, how do they talk about how they use a process, and then how do, how does that work in the lab? Or, um, how do I need to translate that from what we were doing in the lab?

Marquicia (25:00): And so, um, I would also often go back to the framework for problem solving and commu- and gr- and great communication were, um, very much similar. They just were talking about different things. So I’ll, I’ll explain. So, um, in the lab I’m working through, okay, is a small molecule, uh, useful. We do a battery of tests to distinguish why, um, based off a couple of characteristics. It might be this one is, um, it works well with cells, it’s less toxic and, you know, um, it’s, it’s easy to make. I’m being arbitrary. The way I would translate that story, um, going through my, my MBA type of framework would be, well, what value are we creating and, and specifically, who is it for? So the molecule, these, these features that we have that we were very, um, we’re trying to, trying to point out and be distinct about, now I have to turn them into benefits.

Marquicia (26:01): Well, uh, it, it’s this type of molecule that means that it’s, it’s less toxic. What does that mean to our business uh, story? Um, the people who would use it, the physicians or even the patient themselves. Well, that means that if we can keep it within the cell, it’s not messing around with your, your gut and causing you nauseous or, you know, killing other healthy cells, that means that you could take less of it. And, you know, that means for the physicians, they might adhere to the, to the drug cadence a little bit better for the patient. It means that I’m not getting upset stomachs as as often, I don’t have to, you know, get as many injections. Those are the types of communication skills where you, you are working through the same rigorous process, but you’re just trying to communicate it in a little bit different way. Um, that you, that you see when you’re filling out that story as a, as a PhD, well, I’m doing this study who, who’s in my audience? Or who’s, who’s my audience? Usually it’s your community members, right? So they wanna say they wanna see what happened, what are you doing next? And then, you know, what, what can we help you with? Same thing with a, a VC <laugh> or a, a grant writer. You have to say, what was the background, um, in their particular words, what are you working on? What is, what’s the value that you’re creating? And then where can we go from next? What’s the big milestone? So you’re, you’re able to think through a structure, uh, that’s very similar. It’s, it just needs to be translated a little bit different. Um, but being able to communicate that is, is a strength. Uh, being able to work with multiple teams that are very bright people, but they don’t work where in the same lab and the same methods and tools that you work with, you need to be able to talk their language.

Marquicia (27:41): You have to do that in, in the business world as well. And the scientists and engineers who are able to cross that gap or the ones and coachable for doing that, understanding that, okay, this is a different language. You can apply the, the practice of it, but you have to say it in a certain way. The ones that are open to learning that those are the ones that can convince other people that this is something of value. Get on our team, give us funding, give us resources, uh, that, that helps them to move that, that tech forward.

Emily (28:10): That’s fascinating. Thank you so much. Was there anything else you wanted to add on that question about skills or mindsets that transfer?

Marquicia (28:18): Um, the only other thing is that, uh, usually when I talk about my PhD and I, and I hear other people’s story and they, it comes off very linearly. We can only say one thing at a time. We did this and then we did this, and then we did this. But in reality, your, your skillset that you’re picking up with these different experiences, they aren’t a straight line. They look more like a Gantt chart. It’s like, I was trying this and then I got, I got into graphic design by being the newspaper editor for the department or something like this. And then I, that kind of went to see what policy was doing. So I volunteered a semester at this and you know, you don’t really know if they overlap or if it will lead to that big next step, if you will. But, um, that’s okay.

Marquicia (29:00): It’s, that’s what makes the journey yours is how you find out what’s create, um, how, uh, what you resonate with and the skills that you learn and these offset project or offshoot products or something that you, I was just interested in. Those are the ones that, that when you’re talking to a hiring manager or a, a program manager for that next big gig, those are the things that will resonate with them too. So, um, uh, just know that it won’t be a straight line. You’re not gonna be able to line up, uh, everything until you’ve kind of stay taken a step back and said, well, well actually, that set me up really well for this. I didn’t even know I liked doing this particular thing. So that’s, that’s all I would say for that.

Ruby Leaf Media

Emily (29:42): Absolutely. It’s just a great encouragement to, um, devote I would say a certain amount of time, a certain consistent amount of time throughout your PhD to these, like outside of the lab type activities, um, just so you can explore yourself and explore your environment and figure out what you like. And, um, as you said, you don’t know where it’s going to lead, but that’s a reason to just experiment. And I certainly did this, I didn’t do this as much in my earlier years of my PhD, but certainly by the last couple of years I was more like actively reaching out and trying different things, including the things that led to personal finance for PhDs. Um, because I wanted to figure out where I wanted to go next, and I knew I wasn’t gonna get there by just like keeping my head down and like staying in the lab all the time. Um, that wasn’t where, uh, I was gonna be headed, so. Okay. Would you please tell us a little bit more about Ruby Leaf Media and how people can get in touch with you if they would like to follow up?

Marquicia (30:31): Sure. So I, I started Ruby Leaf Media, um, shortly, like around the time I was finishing up graduate school because I wanted to continue doing these small projects around market research or, you know, putting together a, a industry report and getting paid for it <laugh>. So, uh, basically I, I started Ruby Leaf Media to, um, have that vehicle for that and I really wanted a place to infuse some creativity. Uh, at the time I was really, um, interested in how can you turn, uh, something that’s really technical into something that could be very beautiful and inspiring to your, the people that are closest to you, your family, your, your, uh, community. And so, uh, create creativity versus, um, you know, just being very defensive and, and, um, tactical about what you’re saying. I wanted to kind of merge the two. And so being able to have my own company that worked at that intersection of, uh, storytelling that businesses usually will have to do in some type of, some shape of way was my, my reason for getting started.

Marquicia (31:41): Um, today I work with, uh, a lot of ecosystem partners, accelerators, um, academic universities or academic institutions, I to, I should say, that are trying to instill some of these ideas, um, in some of these concepts and just some of this creative, um, mentor learning or peer group learning, if you will, uh, with their, with their portfolio companies or with their, with their founders. And so, um, being able to, to provide structure for that, either through a program or being able to give them tips on how do you pitch, uh, for a particular funding opportunity, how do you put that story together? That’s what, that’s, um, what my team and myself are, are really interested in doing. And we’re really interested in being able to do that for a lot of different, um, providers so that you can get that group learning experience. Um, right now, uh, the best way to look to, to figure out and see all of the different companies that I’ve worked with actually is actually my LinkedIn profile. <laugh>.

Best Financial Advice for Another Early-Career PhD

Emily (32:48): Very good, thank you. The last question that I ask of all my guests is, what is your best financial advice for another early career PhD? And that could be something that we’ve touched on already in the interview, or it could be something completely new.

Marquicia (33:01): Um, the advice part, uh, it kind of goes around budgeting. So graduate students, uh, well, when I was a graduate student, we got paid once a month and, um, I think probably a lot of graduate students started doing this. They’re doing something similar, but it really helped me got get into the idea of, um, a little bit longer term planning than two weeks or, or even one week, like what are some of the goals that we have for this particular month? IE what bills do we have to pay? What are we trying to get, get done? And, um, it set the habit of budgeting month by month and then, um, being able to bring that over to my business. Budgeting is absolutely one of the, I mean, I feel like a lot of your resources kind of talk, talk, talk through this, but, um, just getting a great habit of, um, not only just looking at the numbers, but what is the story behind the numbers?

Marquicia (33:59): Uh, just kind of walk through. I I, I kind of like when I go through my budget, like, okay, if I was to say, have a narrative around this, what did, what did it mean? And it’ll help you uncover what your priorities are. Something that’s not working. Like I, I spent so much money on this, but I don’t know if it’s really working. You’re kind of already gut checking and doing like an audit, if you will. Uh, and, and it’s, and it’s really helpful with business ’cause it’s like, I’m paying for all these subscription services, or I’m trying, I’m trying to get this marketing campaign off the, off the ground. I think it’ll be done with this quarter, but I’m already 15% into the budget. Did we do what we needed? Just kind of talk it out, <laugh>, just have a narrative around, around your finances and just, just say it out loud. We’ll help you uncover, you know, what’s, what’s working, what’s not working, what are some of your plans? Like, if you find yourself saying things over and over, it’s like, that’s, I keep saying this, uh, that’s, that’s been helpful for me.

Emily (34:55): You know, I, I don’t think I’ve ever heard that suggestion before. Like, not only within the podcast, but like in all the personal finance, you know, material that I read. I don’t think I’ve ever heard someone say, you know, in the budgeting reflection process to tell yourself a story and to create a narrative around how did this period of time go? Did I accomplish what I wanted to accomplish? And I find that to be such a good suggestion and I think I’m gonna start doing this <laugh>, um, because it feels very like non-judgmental. Like it’s, it’s just this is how things went. I’m gonna review that. I’m gonna tell myself the story of it, and next month I have the chance to start over again and make a different story next month if I want to or tell the same one if I thought it went really well.

Emily (35:37): And so, yeah. Yeah, that’s so creative and, and I obviously it plays back into this whole interview that we’ve had and the importance of communication and what you do now. So like, it shouldn’t surprise me that this advice, uh, you know, came from you in particular, but I think it’s, that was, that was really amazing. Thank you so much. Um, Marquicia, this has been such a fascinating interview. Um, thank you so much for volunteering to come on the podcast and to share kind of all of these wonderful, you know, experiences you’ve had and the resources you’ve been able to, um, tap into and just suggestions for other people who want to go on a similar path. Thank you.

Marquicia (36:08): Thank you so much for having me. I really appreciate what you’re doing and this is great. I wish I had been listening to your podcast when I was a grad student.

Outtro

Emily (36:24): Listeners, thank you for joining me for this episode! I have a gift for you! You know that final question I ask of all my guests regarding their best financial advice? My team has collected short summaries of all the answers ever given on the podcast into a document that is updated with each new episode release. You can gain access to it by registering for my mailing list at PFforPhDs.com/advice/. Would you like to access transcripts or videos of each episode? I link the show notes for each episode from PFforPhDs.com/podcast/. See you in the next episode, and remember: You don’t have to have a PhD to succeed with personal finance… but it helps! Nothing you hear on this podcast should be taken as financial, tax, or legal advice for any individual. The music is “Stages of Awakening” by Podington Bear from the Free Music Archive and is shared under CC by NC. Podcast editing by Dr. Lourdes Bobbio and show notes creation by Dr. Jill Hoffman.

Why and How I Started Personal Finance for PhDs

January 8, 2024 by Jill Hoffman 1 Comment

In this episode, Emily narrates the origin story of her business, Personal Finance for PhDs, which started as a personal interest when she graduated from college. She also shares why she has devoted her career to financial education for PhDs and the behind-the-scenes business operations. This episode is for you if you are an avid follower of Personal Finance for PhDs, a personal finance enthusiast, or interested in solopreneurship yourself.

Links mentioned in the Episode

Why and How I Started Personal Finance for PhDs

Teaser

00:00 Emily: You are so smart, so talented, so capable, so visionary—you are such an extraordinary group of people—that I want you to be able to experience personal wellness and satisfaction and live out your values and have a wildly impactful life. I don’t want you to feel hamstrung by money. I want you to be free to apply your incredible energy to your professional pursuits and personal lives and not be stressed or distracted or held back by your finances.

Introduction

00:33 Emily: Welcome to the Personal Finance for PhDs Podcast: A Higher Education in Personal Finance. This podcast is for PhDs and PhDs-to-be who want to explore the hidden curriculum of finances to learn the best practices for money management, career advancement, and advocacy for yourself and others. I’m your host, Dr. Emily Roberts, a financial educator specializing in early-career PhDs and founder of Personal Finance for PhDs.

01:01 Emily: This is Season 17, Episode 1, and today is a solo episode for me on Personal Finance for PhDs. I’ve been asked more and more in recent years how and why I started the business, so I’m taking this opportunity to tell you the origin story of Personal Finance for PhDs, why I’ve chosen financial education for PhDs as my career, and what my day-to-day work looks like. This episode is for you if you are an avid follower of Personal Finance for PhDs, a personal finance enthusiast, or interested in solopreneurship yourself. These action items are for you if you switched onto non-W-2 fellowship income as a grad student, postdoc, or postbac last fall and are not having income tax withheld from your stipend or salary.

01:50 Emily: Action item #1: Fill out the Estimated Tax Worksheet on page 8 of IRS Form 1040-ES. This worksheet will estimate how much income tax you will owe in 2023 and tell you whether you are required to make manual tax payments on a quarterly basis. The next quarterly estimated tax due date is January 16, 2024.

02:12 Emily: Action item #2: Whether you are required to make estimated tax payments or pay a lump sum at tax time, open a separate, named savings account for your future tax payments. Calculate the fraction of each paycheck that will ultimately go toward tax and set up an automated recurring transfer from your checking account to your tax savings account to prepare for that bill. This is what I call a system of self-withholding, and I suggest putting it in place starting with your very first fellowship paycheck so that you don’t get into a financial bind when the payment deadline arrives.

02:48 Emily: If you need some help with the Estimated Tax Worksheet or want to ask me a question, please consider joining my workshop, Quarterly Estimated Tax for Fellowship Recipients. It explains every line of the worksheet and answers the common questions that PhD trainees have about estimated tax. The workshop includes 1.75 hours of video content, a spreadsheet, and invitations to at least one live Q&A call each quarter this tax year. If you want to purchase this workshop as an individual, go to PF for PhDs dot com slash Q E tax. You can find the show notes for this episode at PFforPhDs.com/s17e1/. Without further ado, here’s my solo episode behind the scenes of Personal Finance for PhDs.

03:38 Emily: I’ve noticed that in the past half-year or so that I’ve been getting more frequent questions about how I got started with my business, whether it’s my full-time job, and just generally why I do this. I realized that while I’ve answered these questions and told these stories numerous times over the years, I’ve never put it together coherently on my website or on this podcast, so that’s what I’m taking this episode to do. In this episode, you’ll hear the origin story of Personal Finance for PhDs, why I’m so passionate about equipping PhDs with skills and knowledge around money, and how I run my business currently. I hope you’ll enjoy this behind-the-scenes look!

Origin

03:38 Emily: My interest in personal finance goes back to my first post-college position, which was as a postbaccalaureate fellow at the National Institutes of Health. I frankly was quite privileged to not have to have given money much thought prior to that point, although in retrospect I absolutely should have. I grew up in the DC area in a middle class family, and my parents really never taught me overtly or explicitly about money beyond going with me to open a checking account when I got to college. When I started my postbac fellowship in 2007, it was the first time I had a full-time non-temporary job, so to speak. My annual stipend was $24,000. Since I had grown up outside of DC on the Virginia side and was now moving back to the same area to work on the Maryland side, I knew that $24,000 was really, really a small amount of money to try to live on in a fairly high cost of living area. I decided at that point to start learning about personal finance. I read a few books, and the one that made the biggest impression on me was Get a Financial Life: Personal Finance in Your Twenties and Thirties by Beth Kobliner. I think my baseline motivation was that I wanted to be responsible with the salary I was receiving. I wanted to do all the right “adulting” things financially, although I don’t believe that word was in popular use yet. The main actions I took following my initial reading were to track my expenses, which I did in Excel; open my first credit card; and start investing for retirement. I didn’t really let the fact of my low income or status as a trainee stop me from following the advice I was reading. Somehow, I didn’t absorb from the books the importance of having an emergency fund, and I kept absolutely no cash savings on hand. I essentially lived paycheck-to-paycheck with the exception of my Roth IRA, to which I was contributing $200 per month, exactly 10% of my stipend income.

06:04 Emily: I started my PhD in biomedical engineering at Duke in 2008, and shortly after was when the financial system and economy really started going downhill and we entered the housing market crash and Great Recession. I felt very secure in my position, so I didn’t have fear or anxiety around the continuity of my income. I again was paid a $24,000 annual stipend, but that effectively felt like a raise since Durham was a moderate cost-of-living city. During those first couple of years of grad school, I kept living pretty much paycheck to paycheck aside from my Roth IRA contributions, and I kept reading personal finance books. In 2010, I got married. My husband was also a grad student at Duke at the time. In 2011, I started reading and commenting on personal finance blogs, and I started my own personal finance blog. This was the heyday of the personal finance blogosphere, and participating in that became a serious hobby for me. I posted three times per week, mostly short essays or musings on personal finance tactics or strategy and updates on how we were spending our money. My blog was always small in terms of readership. What I observed in Google Analytics, however, was that my posts about grad student-specific topics actually had sustained traffic from search engines, specifically my posts about taxes and IRAs. I didn’t know a lot about those topics at that point, but I knew my own experiences and what I had read on the IRS website, so I was simply sharing that. But the insight I gained was that grad students were searching for these topics, and there weren’t many good sources of information, because my little blog was actually ranking well enough in search that people were visiting it. Also in that period, I attended any and all financially-related seminars that Duke hosted. I want to say first that I appreciated and still appreciate that Duke was making any kind of effort at all to provide financial education to its graduate students, but the content of the programming wasn’t exactly what was needed, in my opinion.

07:58 Emily: I remember a couple of seminars in particular from around that time. The first seminar was when a local wealth management firm sent a couple of representatives over to give a talk on investing. I attended with high hopes that they would discuss how to invest in IRAs. Instead, they talked about utilizing 401(k)s while repaying gigantic student loan debts. These advisors were clearly speaking to the professional students in the room, the future doctors and lawyers, about how they could invest post-graduation, while completely overlooking the PhD students who actually had the cash flow to be able to invest in the present. The second seminar was on tax return preparation by a local CPA. While I did glean some useful insights, my overall impression was that the person wasn’t speaking to the specific situation that the stipend-receiving graduate students in the room were facing, spending way too much time on general background information and the less-relevant higher education tax benefits and no time at all on how to deal with Duke’s confusing reporting of fellowship income. Basically, they were speaking from their experience preparing tax returns for the parents of college students, not to the audience’s experience of receiving a Form 1099-MISC but not a Form 1098-T.

09:11 Emily: In 2012, Duke started a personal finance initiative called Personal Finance @ Duke, and I volunteered as the grad student representative on the planning committee. Basically, I was there to make sure that some PhD student-specific educational programming was offered, and later on to help orient the speakers to the financial peculiarities of our population and the types of questions the audience would have. However, despite our best efforts with that tax firm, for example, we were never able to get the speakers to really meet the unusual concerns of our audience. That was when I started thinking, “I could teach this material better than these professionals are. I’m less qualified, but I know this audience better.” Fast-forward to the summer of 2014 when my husband and I both successfully defended our PhDs. My husband decided to stay on as a postdoc in his PhD advisor’s lab to get a couple more papers out the door. My advisor moved from Duke to Columbia, so there was no opportunity for me to stay on in a similar way, and in fact my defense date had been rushed due to my advisor’s schedule. The last six months of my PhD were incredibly busy, so on the other side of my defense I became happily ‘funemployed,’ as I called it, for the next year. Basically, I gave myself some time to explore and figure out what I wanted to do for my career, since I didn’t want to stay in research any longer. I explored a few career tracks through a short-term fellowship and contractor work, but nothing was exciting me as much as personal finance was. My blog had made a small amount of money in 2014, so I decided to use it to attend FinCon, the financial bloggers conference, in October. What I learned from that conference was that I had no interest in turning my blog into a full-fledged business. However, I attended a session on public speaking, which was the first time I was exposed to the concept of professional public speaking. I learned that there are three strata of public speakers. At the bottom, there are people who speak for free to promote a product or service that their business offers. That’s what those financial advisors and CPAs were doing at Duke. At the top, there are celebrities and politicians who command enormous speaking fees because of their fame and prestige. And in the middle, there are the professional public speakers who receive modest speaking fees in exchange for sharing their professional expertise or personal story. The person who ran that conference session actually spoke on personal finance in K-12 schools, so that was a little indicator to me that schools might host such speakers.

11:34 Emily: The final piece of the puzzle that would become Personal Finance for PhDs was that, with my abundant free time that fall, I volunteered to give my own seminar for Personal Finance @ Duke. Basically, I wanted to teach everything that I had learned about personal finance from books and the blogosphere specifically that would be relevant and actionable for current stipend-receiving graduate students. I had the best time creating the slides, delivering, and answering questions! I knew I wanted, somehow, to make that my career. At that point, I had identified what I consider the three core aspects of my business: 1) The people I serve are my peers on the PhD track, from undergrads applying to PhD programs through to PhDs in their first or so “Real Jobs;” 2) I help these people with their personal finances; 3) I do so through teaching or one-to-many communication. What took a little more time to figure out was exactly who would pay me for this teaching. While I have tried at different times, I am deeply uncomfortable trying to sell anything to my audience directly, particularly the graduate students. Through trial and error and learning from my peers in Dr. Jen Polk’s community, Self-Employed PhD, I identified that my clients, the people who are in a position to pay me for this work, are those who provide professional development programming to graduate students and postdocs, primarily. Mostly they are staff members who work in graduate schools, medical schools, postdoc offices, etc., but I also occasionally work with graduate student groups as well.

Commercial

13:07 Emily: Emily here for a brief interlude! Tax season is in full swing, and the best place to go for information tailored to you as a grad student, postdoc, or postbac, is PFforPhDs.com/tax/. From that page I have linked to all of my free tax resources, many of which I have updated for this tax year. On that page you will find podcast episodes, videos, and articles on all kinds of tax topics relevant to PhDs and PhDs-to-be. There are also opportunities to join the Personal Finance for PhDs mailing list to receive PDF summaries and spreadsheets that you can work with. Again, you can find all of these free resources linked from PFforPhDs.com/tax/. Now back to the interview.

Mission

14:00 Emily: I just gave you the narrative of how I came to start Personal Finance for PhDs, but I haven’t really told you why I cared so much about my personal finances while in graduate school and why I decided to devote my career to helping my peers in this area as well. This is the first time I’ve tried to articulate this mission, so forgive me if it’s a little rough going. There are a couple of foundational truths that I learned about personal finance early on that made it a very compelling area of interest for me. 1) How you use your money is an expression of your unique life values. 2) Having money gives you options. Let’s explore those a little further each in turn.

14:39 Emily: 1. How you use your money is an expression of your unique life values. The more closely aligned your use of money is with your individual values, the more satisfaction you will derive from that money. Money is not the only way you can express your values, but it is a very useful tool. With graduate students and postdocs, and really anyone with a lower income, it’s very difficult to align your use of your money with your values because such a large fraction of it goes toward your basic living expenses. When the vast majority of your income goes toward housing, food, and transportation, you have very limited agency to express your values and derive satisfaction from how you use your money. I find the puzzle of optimizing your use of money within the constraints of life as a graduate student or postdoc very compelling.

15:26 Emily: 2. Having money gives you options. This is an expansion on the first point. When you have money, whether that is in the form of savings, investments, or income in excess of your expenses, you have a greater ability to make choices in your life. You can extract yourself from toxic professional or personal relationships. You can choose where and how you live. You can add a child or a pet to your household or materially support other family members. You can give to causes that you believe in. How can a low-earning young professional generate this kind of financial agency?

16:03 Emily: This probably won’t be a shock to anyone listening, but after my first year or so of graduate school, I didn’t find my research to be consistently fulfilling and it felt very out of my control. I didn’t have consistent or predictable success. I only have this perspective from the many years that have elapsed since I finished my PhD, but I think my interest in and let’s face it at times fixation with my personal finances was a response to those feelings of failure and helplessness in my professional life. Improving my personal finances was something that was much more within my control. I could set and achieve process-based goals and oftentimes effect positive, measurable outcomes. So my interest in personal finance was a form of escapism. Yet, there were downstream benefits of this attention and effort, and I think they can be replicated without the large time and energy investment I underwent. My husband and I experienced what I consider to be great financial success during our seven years of PhD training. We took our combined net worth from a negative number in 2007 to over $100,000 in 2014. That’s an excellent outcome, right there in black and white. What I didn’t appreciate until that point, though, was how having that nest egg and the skills and experiences it took to build it actually could help us in our professional lives. For me, the first thing was that I could be funemployed for that first year after I finished my PhD without sinking our household. My husband’s income went up a bit when he transitioned to being a postdoc, plus I brought in income in fits and starts from my various experiments, so we were still making it month to month. But I felt a lot less pressure about needing to commit to a career and increase my income because I knew we had that nest egg working for us. That money gave me time to explore and eventually find my calling.

17:50 Emily: My husband actually had a similar experience when he finished his postdoc in 2015. He had always thought he would continue in academia or work for a large company—something stable. He came across a job listing for a role that seemed tailor-made for his research expertise and interests. The hiccup was that the job was at a start-up. We didn’t know much about that world, but we knew that he would be paid a bit less in salary and there was a higher possibility of job loss in comparison with being hired by an established company. Again, our nest egg gave him the confidence to take a professional risk and accept that role that he was so well-suited for. I had known from the beginning that your career affects your finances via the income and benefits provided to you. But this is how I learned that your finances can also affect your career. We didn’t know when we started saving and budgeting and everything that those small actions, compounded over time, would end up freeing us professionally to this high degree. This agency and confidence is what I want for all of you, the PhDs and PhDs-to-be. You are so smart, so talented, so capable, so visionary—you are such an extraordinary group of people—that I want you to be able to experience personal wellness and satisfaction and live out your values and have a wildly impactful life. I don’t want you to feel hamstrung by money. I want you to be free to apply your incredible energy to your professional pursuits and personal lives and not be stressed or distracted or held back by your finances. I will feel satisfied if I can, through my teaching, play a tiny role in enabling that success in your life by giving you financial best practices and mindsets and so forth. I don’t want you to have to go through all the self-education and experimentation that I did to get to that point. I’m delighted to interpret and refine general personal finance education for the unique circumstances of a PhD’s life.

19:45 Emily: I’ve been describing working on my own personal finances and teaching you how to work on yours, but it’s become more and more apparent to me over the years that this personal responsibility is only part of the equation. While I still consider that to be core to my teaching, it’s foolish to gloss over the responsibility that universities and funding agencies play in each PhD’s finances by setting the pay rates for assistantships, fellowships, grants, etc. and constructing benefits packages. For graduate students and postdocs to flourish and succeed in their roles, not to mention their lives, they must be paid a living wage and in fact significantly more than a living wage. Of course, personal responsibility is a requirement, but a higher income also confers the benefits I spoke of earlier. It’s obvious to me that graduate students and postdocs must be paid fairly to fulfill their potential and produce the wonderful research and become the wonderful scholars as is expected of them. In fact, by underpaying its trainees, the academic system is undermining itself and driving talented people into other sectors. Related to this issue is one of equity and the hidden curriculum that I often refer to in this podcast. Academia is more diverse and is endeavoring to become more diverse with respect to race, gender, socioeconomic class, etc. than it was in the past, but that means that more and more trainees lack access to the innate resources that their predecessors had, whether that is familial financial support, certain types of financial acumen, or insight into how academia functions, financially. If you are a first-generation college student, your parents are not necessarily able to help you decide how to manage your student loans during graduate school. If you come from a family that has never saved for retirement, you have no one to clue you in about IRAs. If your parents always had simple tax returns that they prepared with software, you don’t have easy access to a CPA to ask questions about your fellowship income. And if you’re an international student or postdoc, you’ve got to figure out how to navigate the US banking and credit systems on top of everything else. I believe universities have a responsibility to teach or at least offer to teach about these nuanced, academia-specific financial topics so that all graduate students and postdocs have access to this information that is critical to their personal wellness—in addition to paying them decently. So that’s my internal motivation for doing what I do. I want all PhDs, regardless of background, to experience personal and professional freedom and fulfillment, similar to what I have, and I believe that money is a crucial tool to master in that process. You have so much to offer the world, and I want the world to benefit from the work you do that is your true calling, all without compromising your personal wellness.

Operations

22:30 Emily: In this final section of this episode, I’d like to give you some details on how I run my business. For example, I am often asked if it’s a side hustle or my full-time job. Personal Finance for PhDs is my sole professional pursuit at this time. I would describe it as a lifestyle business. That is a pejorative term to some people, but I don’t see it in that negative light. I’ll go through now what I do for work, when I work, where I work, and with whom I work.

What I do for work

23:00 Emily: There are two main avenues by which I offer financial education, paid and free. The free financial education includes this podcast, articles on my website, and social media posts. The paid financial education is my work with universities, and, to a much lesser extent, the products I sell to individuals. The educational services and products I provide to university clients include live seminars and webinars and pre-recorded workshops. At this point, the only products I offer to individuals are my pre-recorded tax workshops and membership to the Personal Finance for PhDs Community. What might be interesting to learn about solopreneurship is that only a tiny percentage of my work time is spent actually delivering my revenue-generating financial education. The great majority of my own time as well as my assistants’ time goes to marketing and networking, communicating with clients, preparing presentation materials and rehearsing, and professional development.

When I work

24:00 Emily: I work around my children’s school schedule. In a regular 5-day school week, I’ll work about 20 hours, typically exclusively while they are in school. This gives me a bit of personal time during their school day as well as work time. I take off all of the academic year holidays and vacations that they have, such as Thanksgiving, winter, and spring breaks, federal holidays, etc. Over the summer, when we’re not on vacation, we generally put the kids in day camp so I have those weeks to work as well, maybe with a few extra days off here and there. The exception to this rule is when I travel, when I’m typically working much longer hours. I like this balance personally as well as for our family. I find I’m able to accomplish what I set out to professionally in those limited hours by being very judicious about what I take on, and I also get to spend a lot of time with my children and facilitating their relationships and development. In recent years, I’ve become a student of time management and productivity, and I try to conform my schedule and work habits to the principles I’ve learned. I theme each one of my work days so that I know what I need to do and what I don’t need to do on each day. Mondays are for creating paid content, Tuesdays are for client check-ins, Wednesdays are for business operations, Thursdays are for catch-up, and Fridays are for creating free content. That’s not to say that I don’t do other types of work on those days, only that they have to wait until my tasks related to the theme of the day are complete. I learned this strategy from the podcast Productivity Straight Talk. I only open my schedule for appointments between about 10 AM and 2 PM on Tuesdays and Thursdays, and I only record podcast episodes on Fridays in that same window. I’ve become a bit of a devotee of Cal Newport recently, so I try to follow his time block planning method, reserve time for deep work, and not let my work bleed into my personal time.

Where I work

25:48 Emily: I set up the business from the start to be location independent, meaning that I can operate the business no matter where I live. I have always worked primarily from home. Pre-pandemic, I spoke mostly in person, so I would travel to university campuses to do so. Since the pandemic started, my deliverables have transitioned primarily to live webinars and pre-recorded workshops, and I travel only very occasionally to speak in person or attend conferences. While working remotely is very convenient and easy, I desperately miss connecting with audiences and clients in person, and I don’t believe webinars are as effective as in-person seminars. I’m hoping that more clients will shift away from webinars toward either live, in-person seminars or pre-recorded workshops.

With whom I work

26:33 Emily: I call myself a solopreneur. The tax structure for Personal Finance for PhDs is a sole proprietorship, and the legal structure is a single-member LLC. My business doesn’t have any employees, only myself as the owner. I work with two contractors on a part-time and ongoing basis; you hear their names if you listen through to the end of each of the podcast episodes. Dr. Lourdes Bobbio does all the editing on the video and audio files for this podcast and my workshops, and Dr. Jill Hoffman prepares the podcast show notes, assists with delivering the pre-recorded workshops, and does other miscellaneous administrative work. I also work with other professional service providers as needed, such as CPAs and lawyers. That’s all I have to say on the matter of my business for the time being! If you have questions for me, I would be happy to try to address them in a follow-up social post, as I know solopreneurship is a path of interest for many PhDs. Please email me at [email protected]. And if you’ve been inspired by this episode to support my mission, the best way you can do so is by hiring me, if you’re in a leadership position at your university, or recommending me to a professional development-type staff member or student group leader at your university. Thank you in advance for making the effort!

Outtro

27:51 Emily: Listeners, thank you for joining me for this episode! I have a gift for you! You know that final question I ask of all my guests regarding their best financial advice? My team has collected short summaries of all the answers ever given on the podcast into a document that is updated with each new episode release. You can gain access to it by registering for my mailing list at PFforPhDs.com/advice/. Would you like to access transcripts or videos of each episode? I link the show notes for each episode from PFforPhDs.com/podcast/. See you in the next episode, and remember: You don’t have to have a PhD to succeed with personal finance… but it helps! Nothing you hear on this podcast should be taken as financial, tax, or legal advice for any individual. The music is “Stages of Awakening” by Podington Bear from the Free Music Archive and is shared under CC by NC. Podcast editing by Dr. Lourdes Bobbio and show notes creation by Dr. Jill Hoffman.

This Grad Student’s Podcast Expands Beyond Her Dissertation Topic

November 6, 2023 by Jill Hoffman Leave a Comment

In this episode, Emily interviews Alexandria Miller, and 5th-year PhD student in Africana Studies at Brown University. In 2021, Alexandria started a podcast, Strictly Facts: A Guide to Caribbean History and Culture, to further her vision for educational equity. Alexandria participated in a business incubator program at Brown and joined a Caribbean podcast network, and she’s now considering how to transition to podcast into a business, perhaps in the ed tech space. Alexandria and Emily discuss how Alexandria manages her schedule as a grad student and podcaster and whether she is open about her side pursuit within her program.

Links mentioned in the Episode

Strictly Facts: A Guide to Caribbean History and Culture
PF for PhDs Subscribe to Mailing List
Host a PF for PhDs Tax Seminar at Your Institution
PF for PhDs Podcast Hub
Strictly Facts Podcast (Twitter)
Strictly Facts Podcast (Instagram)
Strictly Facts Podcast (Facebook)

This Grad Student's Podcast Expands Beyond Her Dissertation Topic

Teaser

Alexandria M (00:00): At first, it started as a podcast in terms of just being a niche interest of mine in a way to bridge conversations with peers and, you know, others who I think are enthusiast of history and maybe are of Caribbean heritage like myself. But I, as time progressed and you know, I’ve been seeing how it’s grown over the last two years, I’ve really started to think about other ways to really make it a side business in itself and not just a hobby.

Introduction

Emily (01:03): This is Season 16, Episode 5, and today my guest is Alexandria Miller, a 5th-year PhD student in Africana Studies at Brown University. In 2021, Alexandria started a podcast, Strictly Facts: A Guide to Caribbean History and Culture, to further her vision for educational equity. Alexandria participated in a business incubator program at Brown and joined a Caribbean podcast network, and she’s now considering how to transition the podcast into a business, perhaps in the ed tech space. Alexandria and I discuss how she manages her schedule as a grad student and podcaster and whether she is open about her side pursuit within her program. As I record this introduction, I have just returned from FinCon 2023, which is a conference for financial content creators. It was in New Orleans, and I had a wonderful time and learned a ton! I don’t want to overpromise, but I am hoping to make some changes in the content creation and dissemination aspect of my business, so you can expect some changes like website updates and increased social media content. I’m even toying with the idea of writing a book, which is super scary to say out loud. If you aren’t already on my mailing list, it would be so so helpful to me if you would join so you can hear about all this new and updated content as I’m rolling it out. I would really appreciate the support. As a podcast listener, a great way to get on the mailing list is to go to PFforPhDs.com/advice/ and enter your name and email there. You’ll receive access to a document that contains short summaries of all the answers ever given on the podcast to my final question regarding my guests’ best financial advice. The document is updated with each new episode release. Again, that was PFforPhDs.com/advice/. Thank you so much! You can find the show notes for this episode at PFforPhDs.com/s16e5/. Without further ado, here’s my interview with Alexandria Miller.

Will You Please Introduce Yourself Further?

Emily (03:24): I am delighted to have joining me on the podcast today, Alexandria Miller. She is a fifth year PhD student in Africana studies at Brown, and we’re going to talk about her side business. Really exciting. So Alexandria, thank you so much for joining me on the podcast today, and will you please introduce yourself a little bit further to the audience?

Alexandria M (03:41): Definitely. Thank you so much for having me, Dr. Roberts. It’s a pleasure to share with you, especially having been a listener of your podcast for such a while now. So as you said, I am a fifth year PhD candidate in the Department of Africana Studies at Brown. I did my undergraduate work at Duke University in history in African and African-American Studies, so similar fields nonetheless. And in addition to my work as a PhD candidate and all the things that comes with being a PhD candidate, of course, I also founded Strictly Facts, a Guide to Caribbean History and Culture in 2021. So a little bit over two years now, which is a podcast and educational platform just to expand the knowledge and awareness of the Caribbean and its history and popular culture.

Focus of Graduate Work and Podcasting Side Business

Emily (04:27): Absolutely. And so I wanna know how much overlap there is between like the work you’re doing as grad student, like the subject of your dissertation and what you’re doing with this side business. So can you explain any like similarities or differences between those two?

Alexandria M (04:40): For sure. They are not really similar. To put it simply obviously I am a historian and so my PhD is looking at Jamaican women’s history in the 20th century to contemporary times, but Strictly Facts is just, you know, more expansive in a sense. It covers Caribbean history across the region as well as the diaspora. And so not necessarily pinpointed to my specific project in terms of my dissertation, but definitely there have been crossover conversations in various episodes and things to that nature.

Emily (05:16): But it would be safe to say, is it safe to say that your, your passion or whatever inspired you to choose this as your, you know, undergraduate and graduate field of study is also what is fueling the, the side work, is that right?

Alexandria M (05:29): Definitely. I think I have always loved history and have always been looking for ways to see myself reflected in the history that I was alerting. And I think that in large part inspired my path towards the PhD in becoming a historian. It wasn’t till while in the PhD and especially after some years of work that I’ve done in terms of educational equity and accessibility, that I started also thinking of different ways outside of the classroom potentially to expand accessibility and educational equity. And you know, at first it started as a podcast in terms of just being a niche interest of mine in a way to bridge conversations with peers and, you know, others who I think are enthusiast of history and maybe are of Caribbean heritage like myself. But I, as time progressed and you know, I been seeing how it’s grown over the last two years, I’ve really started to think about other ways to really make it a side business in itself and not just a hobby.

Emily (06:30): And I think this is such an, a natural thing that happens with academics, I would say, especially the faculty level, right? But you’re getting a head start in that by doing it at the grad student level, right? Just the taking their subject matter or something broader than their subject matter and pivoting to a different audience outside that academic sphere. So yeah, I think you’re right in good company a lot of academics do this.

Alexandria M (06:53): I do, I would say so I’ve seen several who, you know, have even pivoted outside of academia into social entrepreneurship and things to that nature. I’m still sort of on the fence in terms of where I’d go because I definitely do love teaching and I am sort of looking forward to figuring out what that shift will look like once I finally finished the dissertation. Of course.

Strictly Facts: A Guide to Caribbean History and Culture Podcast

Emily (07:15): Absolutely. Is there anything else that you’d like to share with us about why you started Strictly Facts?

Alexandria M (07:20): Definitely. I think, you know, as a first generation Jamaican American, there have been several ways that I’ve envisioned just, you know, learning about my heritage and where my family comes from that I think has paralleled amongst and across people from other parts of the region. I have a great network of peers and colleagues who are either from the Caribbean or of Caribbean heritage, and we’ve had several conversations across, you know, not only figuring out ways that our histories have been linked but also there are things that, you know, based off things like national and geographic boundaries, the fact that migration, particularly to the global North, is so high for, for people from the Caribbean. There are just several ways that I think learning of Caribbean history and about Caribbean history could be expanded for those from Caribbean Heritage or from the region. And so that was another impetus for me to start Strictly Facts to really expand these conversations and unify all of the community together a little bit more.

Emily (08:26): And can you tell me more about the, the format of the podcast at least? Like is it an interview-based show? Is it solo episodes?

Alexandria M (08:34): It’s a mix of both, depending on probably how busy I am that week. So I definitely have solo episodes where I share a little bit about a topic and offer listeners, you know, additional resources and books and things for listeners to learn more. But I also have interview style episodes where different experts, enthusiasts of history, people have even came and shared, you know, sort of individual or more familial stories and takes on parts of, you know, how their families or even themselves have been part of Caribbean history. So it is really a fun thing in a sense, which is probably why it started more so as a hobby initially, but I’m definitely looking forward to expanding out Strictly Facts a little bit more beyond its podcast in the years to come.

Emily (09:24): Yeah. So going off that subject a little bit more, tell us about, I guess, the structure that Strictly Facts has taken to this point. What, what steps have you taken with it, and then what might you do in the future going forward?

Alexandria M (09:37): Yeah, so as I said, it was more so of a little bit of a hobby in a sense. And so that just meant, you know, me recording episodes and scheduling things scheduling episodes to record with guests. Since then though, of course I have been looking forward to expanding it out. And so I’ve, I am part of the Caribbean podcast directory, which has been a great resource in terms of just, you know, building the podcast community in a sense, helping me get a little bit more familiar with what that community looks like outside of, you know, getting out of my academic bubble sometimes. But also, you know, whether that be crossover episodes with other podcasters, et cetera. And really just growing my listenership. I have also, in terms of more so like the business angle of things, I was a part of Brown’s Breakthrough Lab or B Lab, which is an entrepreneurship incubator. And that really helped me to shift my framing a little bit of how I thought of Strictly Facts in terms of really considering things like consumers and, you know, where do I wanna take it and sort of the business aim, right? Am I looking towards being a solely content based business? What other ways I am hoping to expand out Strictly Facts. So that has definitely been a great help in terms of shifting towards some of my future aims. Of course though, I always say that I have two babies in a sense, finishing grad school and the dissertation and Strictly Facts. So, trying to graduate is on, is the major goal at the time, but I am looking forward to building out other things in terms of content, you know, educational products, ed tech devices and things to that nature in the future.

Brown’s Breakthrough Lab: Entrepreneurship Incubator

Emily (11:25): Wow, okay. I, I would love to hear a little bit more about this like incubator. ‘Cause this is one of those resources that’s uniquely available when you have a position, especially as a student inside of academia that would be very difficult to come by in the, in the rest of the world, right? So like, I don’t know, like what were the other students or other people who were participating in that program? What kinds of businesses were they, were they similar to yours? Were they different from yours that were involved in the incubator?

Alexandria M (11:54): I think in a large part it’s was a little bit over a year now . But it, in a large way, I think there were a lot of people who were definitely in the medical tech space creating apps for medical benefits and devices and things of that nature. So I definitely felt like I was a smaller portion of the incubator who took a sort of different focus in my terms of in, or my definition of entrepreneurship. I don’t think I even really realized it until I started sort of falling into this category that I do definitely have family members who are entrepreneurs who have their own businesses you know, primarily small businesses and what that has meant for our family and the growth and development of our family. And so I have, I used a lot of what I learned both from the incubator and as well from, you know, my own family’s perspective, family member’s perspectives to help figure out where I hope to go in the future.

Emily (12:56): Well, I think it’s just so intriguing that you mentioned like ed tech or like just the, the, I think like the productization like paths that you might be able to take from here. It just by happenstance, literally yesterday I started listening to a, a new podcast and a new to me podcast called Billion Dollar Creator and it’s co-hosted by Nathan something or other who’s the founder of ConvertKit with the email management software, which actually I use. And Rachel Rogers, who’s the founder of Hello seven, the author of the book, we Should All Be Millionaires. And so they’re talking about similar things like once you have sort of an, an area that you have that you’re getting attention in that people are coming to you for information or entertainment or whatever it is, like how can you start to pivot that and not just get paid for having people’s eyeballs on you, but get paid for something that you create from that, like a product or a service or something. And how can you then scale that to a billion dollars? So it’s very aspirational kind of podcast, but I just love that you’re, you know, that you have the opportunity to do this program and that you have these family members and just that you have these examples and influences around you that could help you think like really widely about, okay, this started as a podcast, but where else can we go from here? That’s really exciting.

Alexandria M (14:10): Thank you. Yes, definitely

Commercial

14:15 Emily: Emily here for a brief interlude! I’m hard at work behind the scenes updating my suite of tax return preparation workshops for tax year 2023. These pre-recorded educational workshops explain how to identify, calculate, and report your higher education-related income and expenses on your federal tax return. For the 2023 tax season starting in January 2024, I’m offering four versions of this workshop, one each for US citizen/resident graduate students, postdocs, and postbacs and non-resident graduate students and postdocs. While I do sell these workshops to individuals, I prefer to license them to universities so that the end users, graduate students, postdocs, and postbacs, can access them for free. Would you please reach out to your graduate school, graduate student government, postdoc office, international house, fellowship coordinator, etc. to request that they sponsor one of my tax preparation workshops for you and your peers? I’d love to receive a warm introduction to a potential sponsor this fall so we can hit the ground running in January serving those early bird filers. You can find more information about licensing these workshops at P F f o r P h D s dot com slash tax dash workshops. Please pass that page on to the potential sponsor. Now back to our interview.

Podcast Visibility

Emily (15:58): Okay, so you have this fabulous podcast and it’s part of a network and you’re going on other peoples podcast and you’re inviting guests on and so forth, and it’s related to your academic pursuits. So like do people in your program, like either the faculty or the other students, like, do they know what you’re up to? Do they know about this business?

Alexandria M (16:19): They definitely do. I’ve you know, I’ve had faculty members on this show. I’ve had peers on the show. I think my cohort and many of the other students who I’m close with, whether they’re in my program or outside of Brown even have been really supportive of my show, whether that’s, you know, sharing episodes on social media telling me that, you know, oh, I read this great book, have you <laugh> considered having this person on the show, et cetera. And so it, and it is a public podcast, right? It’s across all podcast platforms will soon to be on YouTube as well. So that’s many of the other things I’m working on right now. And so yeah, it is aware, I, you know, people are aware of what I’m doing. I don’t know if they have considered it in a sense, right? I think everybody’s really busy and has, you know, their own their own projects, many other students, but it is definitely a public show and everybody knows what’s going on.

Emily (17:18): How about your advisor or your committee? Have you had any like, direct conversations with them about the podcast?

Alexandria M (17:25): Maybe not necessarily a direct conversation, but it is a public show again, and so I do think many people are still aware of Strictly Facts and, you know, the incubator was through Brown, so there are several things that, you know, if you are interested on wanting to know more, it is all out there. Yeah,

Emily (17:43): I guess I’m just thinking about, you know, some graduate students who have a side hustle want to keep it quiet and don’t want their advisor or their committee or whatever to know about it. So I, I guess maybe for you, would it be safe to say that they’re probably aware and if they had concerns they would’ve raised them by now? Like about how you’re spending your time, for example?

Alexandria M (18:02): I would say so. I, I would think so at least. And it hasn’t been raised yet, so that seems to be a good note. But again, I think the fact that it is sort of in line with my work as an educator, as a scholar also helping me build out my network in terms of my scholarship and where my work will go post graduation is I think also a major plus for the work that I’m doing in this avenue.

Emily (18:32): Absolutely. It seems to be like augmenting your career in this area rather than like detracting from it in any way. Definitely

Time Management

Emily (18:38): Yeah. Well that sounds great. Let’s talk about time management then, because you know, you, you said kind of earlier, oh, it, the podcast is so fun, it’s like a hobby, excuse me. I know that podcasting is an incredible amount of work, plus if you’re not even just thinking about the podcast, but things that like extend beyond that. So please tell us like how, how, how much time are you spending on this? How are you balancing your time? How are you, I don’t know, even like project management stuff, like how, how are you handling all this?

Alexandria M (19:07): Yeah, I mean, I am really big on organization and doing things, you know, well in advance. And so I, I think back to even March, which was like Women’s History Month, or it was Women’s History Month, right? I had that episode scheduled like months in advance and, you know, maybe the listeners wouldn’t know that it was recorded in January or whenever it was. But those things planning has been a big part of the way that I continue to make Strictly Facts and stay on top of all of my other graduate work. So whether that is using, you know, social media manager management services like Buffer or, you know, some of the other similar ones to schedule post when things are going live and all of those things have really helped me. And it, you know, as you said, it does take quite a bit of time to time, make the show, edit it, schedule, coordinate with guests and all of those things, but there are a lot of resources out there that have made the coordination and the planning of it a lot more simple.

Emily (20:12): And I, I know with graduate students, this is certainly the case with me. I was allowing my grad school work to bleed over into all the time and also would allow personal things to bleed into grad school time. It was very like fluid back and forth. I’m much more strict with myself now <laugh> now that I’m like a business owner and a parent. And so I’m wondering for you, like, do you have any like hours that you keep for either grad school stuff or podcasting stuff, or are they separate? Do you allow them to overlap?

Alexandria M (20:42): That’s a great question that I probably should be a little bit more strict and diligent on. I try to, eh, I would, I wouldn’t necessarily say I have hours particularly for either of them. Sometimes it’s, you know, as things arise, I definitely, being that I’m amidst dissertating right now, that is the main focus at the heart of everything right now. But again you know, if it is a Wednesday and we publish episodes every other Wednesday for Strictly Facts, then you know, there has to be some time devoted ahead of Wednesday. But otherwise I, they do probably bleed a little bit, which is always, you know, not necessarily the best organization. But, you know, self-care is important and I think I’ve created a decent balance, at least at the moment of taking care of myself, maintaining this business and grad school as well.

Emily (21:36): And I think it’s very dependent on like the culture that you’re in, right? The culture of academia is a lot of flipping back and forth and transitioning and letting those boundaries kind of slide. And I’ve just found like as now like a full-time business owner that I need to be more strict with myself because again, it’s, it’s very similar to a dissertation. Like the work will balloon to fill any space that you allow it to. So you have to just draw some boundaries and keep it contained. So is the podcast currently monetized in any way?

Podcast Monetization and Ed Tech

Alexandria M (22:03): Not particularly. It’s not being monetized. I have definitely had certain offers, but I’ve wanted to ensure that they really align with my mission and focus at the moment. And I think partially the reason why I’ve reiterated a few times that it started as a hobby was, is because of that it’s not currently being monetized, but definitely again, I do hope to see it balloon into a really, you know, profitable business hopefully in the near future. And so yeah, at the moment it can be seen as more of a hobby or something I’m doing in terms of mere content creation. But again business ownership is something that I think is important to me. Financial literacy and independence is also important to me as well.

Emily (22:50): Well, you always have to lay the groundwork, right? Like it, it depends on the type of business, but I think for the type of business that you’re building, it makes sense that there’s going to be a period of, and especially if you’re selective right, of no revenue or low revenue while you’re figuring out what you want everything to look like. So what do you think the next step will be like? Will it be ads on the podcast? Will it be like, what, what is your next thought in the monetization process?

Alexandria M (23:16): Yeah. I have definitely been open to ads. They just, you know, I want them to be the right one and not necessarily something random just for kicks or anything. I do definitely want them to be in line with the Caribbean education history, things to that nature, but also really hoping again to venture into the ed tech space. So whether that is creating some more of those like digital products you know, I have three nephews and a niece who are always learning and, you know, I’m always engaging with them probably in a sense to give back to sort of like my inner child and having reflected on the ways that I hoped, you know, I hoped to learn or wish I had learned at the time when I was their age. And so I’ve definitely seen what products they’ve have, you know, what my brother and sister have bought for them in terms of their learning and figuring out ways to also input and ensure that the diversity, the Caribbean region itself is also a part of that.

Emily (24:21): Hmm. Can you give us any, ’cause like my mind meant immediately went to like books, right? Even children’s books or, or a book for adults, like, which would be a natural outworking of many people’s dissertations. What like what kind of other ideas are you thinking there in terms of like, yeah, books for kids.

Alexandria M (24:39): I mean, there are books, there are flashcards. Mm-Hmm, <affirmative> you know, whether they’re like little alphabet things that has big for one of my, or two of my nephews right now who are two. And so there are things like that. But I’ve also thought of different ways to engage sort of like digital humanities in a sense, but from more so like a children’s perspective, right? So whether that is, you know, apps that are, you know, teaching a different facts about the region and things of that nature. There are, I think a lot of ways that I have toyed with expanding it in the future. But we’re, I’m still, you know, sort of at that idea phase at the moment.

Emily (25:22): Yeah. And like you said, right now the dissertation is project number one, right? To get that to the finish line <laugh>. Okay. Are there any other future plans that you’d like to share with us before we sign off?

Alexandria M (25:35): Not necessarily future plans in the, you know, in a hard line to find way, but there are always Strictly Facts episodes more than 60 to date. So feel free if you’ve never heard of Strictly Facts and want to check out what I’m doing there. We publish episodes every other Wednesday, again, across all podcast platforms, be that Spotify, apple podcast, you know, Google podcast, iHeartRadio, the list could go on. So feel free to check me out there and follow me on all social media platforms at Strictly Facts Pod. And yeah, feel free to let me know if you have any questions or even wanna be a guest on the show as well.

Best Financial Advice for Another Early-Career PhD

Emily (26:16): I love it Alexandria. Thank you so much for coming on. But before we leave, I have to ask you the question that I ask all of my guests, which is, what is your best piece of financial advice for another grad student or early career PhD? And that can be something that we’ve touched on already in the interview or it could be something completely new.

Alexandria M (26:34): Hmm, definitely. I think one for me that has been really imperative on both journeys, whether that is grad school or you know, as a budding business owner is applying for grants and that could be, you know, maybe fellowships or things of that nature from the academic side, but also, you know, business grants, startup grants, et cetera. It has been really helpful for one, in helping me define my projects in either sense, right? Being able to explain what I’m doing, what my passions are, what the goals are of either side, whether that be dissertating or Strictly Facts. And you know, if it comes through, getting a grant or a fellowship is definitely really helpful in terms of just building out your project and however that is, and also creating a little bit of freedom, right? I think one thing for me from the academic side is, you know, potentially like not having the TA for a semester or a year even has really helped me dive into my dissertation, focus on my research and writing and helping me get it finished a lot sooner than maybe possibly if I didn’t have that freedom. And so I think grants are really helpful on either way, right? Whether that is, again, just applying and helping you narrow your focus or, you know, then at the tail end if you are successful helping you branch out and dive into your work.

Emily (27:58): Absolutely. So well put. Well, Alexandria, thank you so much for volunteering to come on the podcast. It was wonderful to meet you, to hear about your podcast and all the best for the growth opportunities in the future.

Alexandria M (28:08): Thank you so much, Emily. Thank you for having me.

Outtro

Emily (28:16): Listeners, thank you for joining me for this episode! I have a gift for you! You know that final question I ask of all my guests regarding their best financial advice? My team has collected short summaries of all the answers ever given on the podcast into a document that is updated with each new episode release. You can gain access to it by registering for my mailing list at PFforPhDs.com/advice/. Would you like to access transcripts or videos of each episode? I link the show notes for each episode from PFforPhDs.com/podcast/. See you in the next episode, and remember: You don’t have to have a PhD to succeed with personal finance… but it helps! Nothing you hear on this podcast should be taken as financial, tax, or legal advice for any individual. The music is “Stages of Awakening” by Podington Bear from the Free Music Archive and is shared under CC by NC. Podcast editing by Dr. Lourdes Bobbio and show notes creation by Dr. Jill Hoffman.

This PhD’s Social Mission Pulled Her from Academia into Entrepreneurship

March 20, 2023 by Meryem Ok Leave a Comment

In this episode, Emily interviews Dr. Rasheda Weaver, the founder of the Weaver’s Social Enterprise Directory. Rasheda studied and taught social entrepreneurship as a graduate student and faculty member and along the way launched her own social enterprise out of her research and work with social entrepreneurs. As her business grew, she felt pulled toward full-time entrepreneurship and eventually left her faculty position. Rasheda and Emily discuss the financial steps that Rasheda took while still in her full-time job to give herself runway when she went full-time in her business, including opportunities uniquely available inside academia. Rasheda describes her weekly schedule in detail and how much time and money she allows herself to invest in physical and mental health and her growing business. If you are passionate about a social cause, don’t miss this interview—even if you’re not currently pursuing or planning to pursue entrepreneurship!

Links Mentioned in the Episode

PF for PhDs Community
PF for PhDs S14E6 Show Notes
Weaver’s Social Enterprise Directory
Social Entrepreneurship: A Practical Introduction (Book by Rasheda Weaver)
Ready, Set, Launch: Social Enterprise Bootcamp
Smart Women Finish Rich (Book by David Bach)
The Latte Factor (Book by David Bach)
The Psychology of Money (Book by Morgan Housel)
PF for PhDs Tax Center
The Product Boss
Dr. Rasheda Weaver’s Website
Rasheda Weaver Instagram (@rashedaweaver_phd)
PF for PhDs Subscribe to Mailing List (Access Advice Document)
PF for PhDs Podcast Hub (Show Notes)

S14E6 image: This PhD's Social Mission Pulled Her from Academia into Entrepreneurship

Teaser

00:00 Rasheda: It was just like everything just started to come to a head because I started getting a lot of speaking engagement opportunities that were paying thousands of dollars. And then the Bootcamp was doing well and then, you know, it was just all these different things happening, and I was teaching four classes as an academic. I just felt like I was being pulled in a lot of directions, and I could still do the teaching that I was doing in the classroom for Weaver’s Social Enterprise Directory. It’s just a different format. Sometimes it’s online, sometimes it’s in person, but it’s the same thing with a lot less stress.

Introduction

00:34 Emily: Welcome to the Personal Finance for PhDs Podcast: A Higher Education in Personal Finance. I’m your host, Dr. Emily Roberts, a financial educator specializing in early-career PhDs and founder of Personal Finance for PhDs. This podcast is for PhDs and PhDs-to-be who want to explore the hidden curriculum of finances to learn the best practices for money management, career advancement, and advocacy for yourself and others. This is Season 14, Episode 6, and today my guest is Dr. Rasheda Weaver, the founder of the Weaver’s Social Enterprise Directory. Rasheda studied and taught social entrepreneurship as a graduate student and faculty member and along the way launched her own social enterprise out of her research and work with social entrepreneurs. As her business grew, she felt pulled toward full-time entrepreneurship and eventually left her faculty position. Rasheda and I discuss the financial steps that Rasheda took while still in her full-time job to give herself runway when she went full-time in her business, including opportunities uniquely available inside academia. Rasheda describes her weekly schedule in detail and how much time and money she allows herself to invest in physical and mental health and her growing business. If you are passionate about a social cause, don’t miss this interview—even if you’re not currently pursuing or planning to pursue entrepreneurship!

02:00 Emily: We’re within one month of the deadline to file your annual tax return, pay your quarter 1 2023 estimated tax, and finish contributing to your 2022 Roth IRA. If you want some help with two or more of those actions, this is a perfect time to consider joining the Personal Finance for PhDs Community at PFforPhDs.community. Within just your first month of membership, you can take my tax return preparation workshop and estimated tax workshop, complete the Open Your First IRA Challenge, and attend our next general discussion and Q&A call to ask your questions directly to me on April 11, 2023. This can be the month that you really get on top of your finances! Again, go to PFforPhDs.community to check out all that you gain access to with the membership… and join us today! You can find the show notes for this episode at PFforPhDs.com/s14e6/. Without further ado, here’s my interview with Dr. Rasheda Weaver.

Will You Please Introduce Yourself Further?

03:12 Emily: I am delighted to have joining me on the podcast today, Dr. Rasheda Weaver. She is the founder, creator, owner, CEO of the Weaver’s Social Enterprise Directory. She’s also a former faculty member. So Rasheda, thank you so much for joining me on the podcast today. And would you please introduce yourself a little bit further for the audience?

03:30 Rasheda: Yes, it’s my pleasure to join you. Thank you Dr. Roberts for having me! And so my name once again, Dr. Rasheda L. Weaver. And I’m currently the founder and CEO of Weaver’s Social Enterprise Directory that I also call WSED. And I’ve been a faculty member for over five years and have taught over 1,000 students globally. I started my career at the University of Vermont in Burlington, Vermont as an assistant professor of community entrepreneurship. And most recently I worked for Iona College for the last four years. And I was their first assistant professor of entrepreneurship and innovation at their Hynes Institute. And that was started with the 15 million grant in 2017. And so I came on and literally I was the only faculty member, so I helped build the teaching, the research, and the whole service programming.

04:15 Emily: Fantastic! And so, our kind of topic today is your journey from academia into entrepreneurship, but it’s so interesting because it’s like your academic topic of social entrepreneurship is also like you’re living it, right? So it’s like a meta thing going on here.

04:29 Rasheda: Absolutely.

Defining Social Entrepreneurship

04:29 Emily: So, can you tell us a little bit more about like what is social entrepreneurship and why do you think that grad students and PhDs should understand this and explore it?

04:38 Rasheda: Yes. So, social entrepreneurship is a process of using business to combat social problems, societal issues like hunger, poverty, inequality, disease. Any kind of major social issue. And it’s really organizations that, a social enterprise is an organization and it can be a nonprofit organization or for-profit, but we’re often seeing a combination of both. So, somebody has a for-profit business that they use to make all this money, and then a nonprofit that they use to funnel the money into different charities or social causes and things like that. And so, I’ve been studying this. It’s a new field, so it’s been around for 40 to 50 years. And my book, Social Entrepreneurship: A Practical Introduction, actually comes out December 15th, 2022. And it’s called a Practical Introduction because the majority of the world does not know this term. And it’s really important for graduate students and PhDs, in particular, to know this term because many of us already, if not all of us, have a social issue that we’re very passionate about.

05:39 Rasheda: That’s why many of us become social scientists like the both of us. And when you understand how, you know, entrepreneurship can be utilized to fulfill the same goals that you’re trying to fulfill in as a PhD, but you could actually sustain yourself with it, I think that’s just very, very important for PhDs to understand and graduate students. It also provides an alternative career path for academics that maybe want to pursue entrepreneurship or have a different kind of vision for what they envision their career to be like, or what they envision life to be like. And I’ll talk about that a lot today. And you know, social entrepreneurship just paves the way for us to do that.

06:21 Emily: I’m actually struggling to think of an example of a PhD who maybe would want to start a business where it wasn’t socially motivated, almost like can almost anything fall under this umbrella?

06:33 Rasheda: Yes. But it would have to be positive social change. Because I always say that social change, you know a riot can be social change <laugh>, but it has to be positive, something that uplifts community advances, human and community development. So I would say the majority, if not all PhDs are already working towards some kind of societal change anyway.

Do Solopreneurs Count?

06:53 Emily: Yeah. I’m thinking of myself now. And certainly there’s a, I want to better the lives of graduate students and postdocs and PhDs as like part of the mission for like my business. So, I’m actually wondering a little bit more about the entrepreneurship term within social entrepreneurship. Do I count as like a solopreneur single-person business? Or is it only like enterprises?

07:14 Rasheda: You do! You most definitely count and especially because your mission is to, you know, improve the financial well-being, essentially, of PhDs. And that is very important I think as a PhD, I understand the importance of that, but I think maybe the majority of people might not understand it. But what you’re doing is you’re helping people that are literally contributing to society in a positive manner. Literally building generations upon generations of, you know, future professionals and leaders for our world. And you’re saying let’s take care of yourself financially because finances affect our holistic well-being. It just does.

Starting Weaver’s Social Enterprise Directory

07:52 Emily: Absolutely. That’s how I think about the mission of like I and what I do on the financial side of things. It’s like supporting and bolstering and helping all these individual PhDs with all of their dreams and their missions for how to better our world because, and they’re so talented and I just want them to be able to do their work and contribute and like, and of course, the finances being part of that is something that can enable them to, you know, live those dreams out and yeah. So, that’s <laugh> my motivation for being here. Let’s talk a little bit more about your business and how and when did you start that?

08:25 Rasheda: Yeah, so I started Weaver’s Social Enterprise Directory in 2018, 1 year after finishing my dissertation. So, my dissertation was the first large-scale study in the United States of social enterprise business models. So, their social mission, how they make money, and what legal structure they incorporate under, so the perfect way to help you design a social enterprise. And I found all this data, and I had literally mapped 1,200 social enterprises across the United States. And so I said, well, this information should be public. And I first just started it as a public database. And so, it’s sort of like an accident that happened that turned out to be now my full-time career because I made the database public. But then I realized in order to have this website and to have the URL and to own the domain and all that, I have to finance that and I was doing it out of my pocket.

09:12 Rasheda: So, I started selling the database in order to cover those expenses. And then once I started seeing what was happening with the people that were using the database, like they’re starting companies that are helping them make six-figure salaries. And I was like, “Wow, okay. Like, I didn’t know that could happen.” And then, so I started doing more, but then other people, entrepreneurs started reaching out to me and saying, “Well, we’re social entrepreneurs. We really need to learn how to make money. Like the database is wonderful.” And that was great for academics and people that know how to use like email databases for business. But the average entrepreneur wanted to know how can I help them with their finances? How can I help them design a social impact model that enables them to maximize the impact they’re having on their local communities? And so, I developed the Ready, Set, Launch Social Enterprise Bootcamp during the pandemic actually because people started reaching out to me. And that’s a five-day online bootcamp. It’ll be in person in 2023. We’re doing it in Italy, but it’s a five-day bootcamp that literally trains entrepreneurs how to design organizations with a strong financial mission as well as a strong social mission.

10:19 Emily: I love to see that progression over those years of like, you turned your dissertation into something useful for the broader community outside of academia. And then you listened to the people who were using it and understood what their needs were and understood how you could take one more step to fulfill those, and then you did it again, and so forth. And I’m sure you’ll keep iterating that way.

10:39 Rasheda: I’m doing it again now with the coaching <Laugh>.

10:41 Emily: Yes, exactly.

10:43 Rasheda: Because after people have taken the Bootcamp, they’re like, well, well some of them just missed me because they missed the Bootcamp. It’s a really good environment, and someone to do coaching. But now they’re asking for a longer program, which is like a monthly training program where entrepreneurs can meet with me and I’ll help them throughout the month and we figure out one task that they’re working on and we’ll work on this throughout the month. Month two, we do another task. And so, they’re coming to me with these issues that they’re having as entrepreneurs, and I’m just delivering solutions, essentially. Which is what social entrepreneurs do. We deliver solutions to social problems,

Transitioning from Faculty to Full-Time Entrepreneur

11:15 Emily: This sounds like so seamless to me <laugh>. But you had another job when you started this. Like, I can feel that like this business was pulling you, “Oh, you can see how your work is being applied and helping all these people and this is wonderful,” but you still had this other job. So like, how did you make this transition, especially financially, from being a faculty member and having this side business to doing the business full-time?

11:37 Rasheda: Yeah, I love that you used the word pulling, because it really was. Because I would be in the classroom and I can see the impact that I’m having on students in the classroom and I love that as well. But at the same time, I remember in spring 2022, it was just like everything just started to come to a head because I started getting a lot of speaking engagement opportunities that were paying thousands of dollars. And then the Bootcamp was doing well and then, you know, it was just all these different things happening. And I was teaching four classes as an academic and then the grading and you know, I love teaching classes, but there’s so much more to academia and the service and being the only faculty member for my institute. I just felt like I was being pulled in a lot of directions, and I could still do the teaching that I was doing in the classroom for Social Enterprise Directory, which is, I’m doing the same thing, it’s just a different format.

12:27 Rasheda: Sometimes it’s online, sometimes it’s in person, but it’s the same thing with a lot less stress. And so, it really was sort of pulling me and then I think, you know the pandemic inspired me to also just like think about life a lot differently. Like, what do I genuinely want? I want peace, I want relaxation, I want financial prosperity. When the pandemic hit, I started saving money like a crazy person. Like I’m like, I don’t know if this is going to be like the next Great Depression. And so, I went from saving like $600 from my paycheck to $800 to sometimes a thousand dollars per paycheck. Just in case something were to happen to my job and I needed to do entrepreneurship full-time. And I started just dreaming a bit more. But then when I realized that, you know, what the pandemic allowed me to do and the pulling that was happening to me at the same time, it just allowed me to sort of push me into maybe what’s really my destiny. Because I always actually wanted to be an entrepreneur. And I went into academia hoping to do more research. And like I said, I was teaching four classes, so there’s not a lot of research happening there. I was still able to maintain it, but I was losing myself as an individual in the process.

13:36 Emily: Yeah. Wow. Okay. I actually want to back up a tiny bit and like, before you left your full-time position, you know, we’re in the midst of the pandemic, so it’s a strange time already. You mentioned you upped your savings because you were concerned about financial security as so many people were at that time and still are <laugh>. So, were there any other steps that you feel like are worth mentioning in terms of how you really got the business off the ground in scaling up and so forth that you did financially while you still had your full-time job?

14:04 Rasheda: Oh yes. A lot of this happened during my first year on the tenure track when I was at the University of Vermont. So, they had a really great startup package and well, I was able to negotiate that, so you have to negotiate your startup package. I think you should be very, very strategic about how you do that. And I negotiated one that was very you know, it just directly aligned with me taking steps to further my dissertation research. And I planned a whole social enterprise day party where I invited scholars and social entrepreneurs from all around the country to come help celebrate the introduction of Weaver’s Social Enterprise Directory. Not at that time realizing that it would’ve been a business idea, just an output of my research and a resource to my field. And I think that’s so, so important because we’re not just academics.

14:49 Rasheda: We are a part of a whole entire field as academics and that we can contribute in so many more ways than we realize. And so, I never just thought of myself as, you know, I’m going to use this startup package and it’s just going to fund what I do at the University of Vermont. I thought about it in terms of the bigger field overall. Because this is a journey, a life journey, and I’m committed to the field for life essentially. Also, one thing I took advantage of different funding opportunities. So, a lot of campuses now will actually have entrepreneurship funding for faculty. And I’m seeing this more and more. And University of Vermont had developed a program like that. And so, I was able to literally use some of that funding to commercialize Weaver’s Social Enterprise Directory.

15:34 Emily: That’s fantastic! And definitely, I mean it’s so great to think about academia as like an incubator. I mean, sometimes it’s literally they have like incubators for small businesses, but you were able to use your position as a faculty member and your access to these resources to sort of incubate your own business. And I love what you’re saying about like the continuity here between yourself, your business. Like you weren’t thinking of yourself as just a faculty member, you’re thinking about yourself as a contributor to this field and you’re still doing that. It’s just, you have a slightly different title in the way that you’re doing it. And so, it does make sense to me that investing in you and your business is still in alignment with that phase of what you were doing inside academia. Does that make sense?

16:17 Rasheda: Absolutely. Yeah.

16:18 Emily: Yeah. So, I still see alignment there. Is there anything else that you want to share with us? You know, we’re talking about these steps that you took prior to leaving your full-time job. Anything else you want to share with us about this transition from full-time academia with the side business to that full-time business owner?

Understanding Root Causes of Issues

16:34 Rasheda: Absolutely. I think one of the things that all PhDs have in common is that we are really adept at studying the root causes of why issues occur, right? We’re studying, in order to do our dissertation, we have to look at the history of the problem that we’re trying to address in our dissertation or the question that we’re trying to answer. That is the same thing all entrepreneurs do, social or not. Because they have to find a problem, and they have to develop a solution. But what PhDs do differently is, we find the deep root cause and the history of that problem. And because we’ve done that, once you’re trained in entrepreneurship, you can see the holes that exist in the market and you can fill them. All you need is entrepreneurial training to fill them. Because you already have the understanding of the problem, you have a better understanding than the majority of the planet has. And so, I just want to empower you to really understand that.

17:24 Emily: Mm-Hmm. <Affirmative>. And can you talk a little bit more about how that applied to your business and your journey?

17:29 Rasheda: Yes, because I could see those problems so clearly, and I always saw, you know, entrepreneurship, it’s not like the field of psychology, for example, where psychology is the mind. It’s something that you can’t really touch. I’m working with entrepreneurs, or nonprofit organizations, or any organization. And so, my work directly has an impact on someone else. And so, I can work with them and I can learn from them and talk to them and apply my work to them. And because I can do that, what it’s taught me was how do I communicate with those people? Not just communicate with journals, not just communicate with the research audience, but how do I communicate? Like I started doing policy briefs through the Scholar Strategy Network, an organization that any PhD can join. And so, they talk to civic groups, they teach, they train you in how to talk to policymakers. So, I literally started doing that and getting my work out into the community. So, that’s how, actually, social entrepreneurs found me <laugh> because they saw my work in newspapers and in policy briefs and in magazines and on YouTube. And they found me and said, “Well, we like that you’re doing this, but this is what we need.” And so, I was able to then develop the solutions for them.

Scheduling Paid and Unpaid Business Work

18:36 Emily: This is reminding me of a need that I’ve sort of started sensing in my own business and for myself which is that I want to do more advocacy work. And I am now trying to see how I can set up my business so that I have time in my schedule to do advocacy work that is not necessarily going to be paid. I’m anticipating that being unpaid, but I still think it’s an important part of like my mission. So how, and I think as like sometimes I feel a little, I don’t know if you ever do as well, jealous of people who have like a salary <laugh>, like a full-time position where like maybe they can take some time to do things that are definitely unpaid on their own because they have this holistic sort of safety net for themselves within their salary.

19:20 Emily: And I’m sort of thinking to myself, how do I do that for me within my business? How do I cover, you know, 20% of my time that’s going to be unpaid by the 80% that I have for paid work? Or whatever the case. And so yeah, I’m just, I think that you are demonstrating how you did this as well, right? Starting as a faculty member. And you’re probably still doing it now as an entrepreneur, right? So like, preserve time within your schedule for things that are going to be unpaid because they further the overall mission of the business slash your own life mission as it relates to work.

19:50 Rasheda: I’m so happy you asked me this question, it actually skips to another question that you had when you gave me the outline. But I dedicate now two days a week just to learning how to make money. So, learning about how to make money and how to grow money. How do I advance multiple, so if you see my vision board from January, 2022, it has all the different streams of income that I have coming in. And so, what I’m doing now that I don’t have a full-time position is I’m using those two days to just figure out how do I multiply the streams of income that I already have. Because if I didn’t, if I hadn’t done that, it would’ve been very hard to leave my job. And so, when things started, you know, getting chaotic and I decided this is not the route that I want to take, and actually if I do go back to academia, it has to be a position that I love and I’m going to thrive in.

20:39 Rasheda: It’s not going to just be any position. I’m not going to just take any job. And so, I wanted to set myself up for success in order to make that a reality. And the reality of doing that is having a solid financial base. And so, literally, taking Mondays and Wednesdays, the same days I had off in academia, because I worked on Tuesdays and Thursdays, so I kept those same days. Those are when I do my business stuff, create products, promote things. But Mondays and Wednesdays I’m reading books on estate planning, on investing profit first. You know, I’m reading Smart Women Finish Rich by David Bach and The Latte Factor, all those different things, just learning how to make money because, here’s the truth. And I love this book, The Psychology of Money, that I just finished reading the other day.

21:24 Rasheda: You cannot always, when you’re working for somebody else, there’s a cap on how much you can make. In entrepreneurship, there is no cap. You can make a limitless amount of money. So, what your job as an entrepreneur to do, and this is what I teach in my Bootcamp, you have to figure out how you can get to limitless <laugh>. You know what I mean? And so, there’s a lot of investment that happens. And like, with me putting aside an emergency fund for these couple of years, what I was doing with that was saying, “I’m buying myself time just to learn.” And that is something I talk about a lot in my book. I talk about patient capital. My emergency fund gave me patient capital as opposed to waiting for somebody else to give it to me. I decided to take this time, I gave myself a whole year. We’re just going to learn, and we’re going to implement things. We’re going to test them over time, and we’re going to make certain investments. Like I invested in a book marketing company because if I want to sell books, that’s, you know, being strategic about those investments. And so, yeah.

22:23 Emily: This is something that I did not understand very well when I started my business. I was so focused on making money immediately, that I didn’t give myself the runway that you did and all these wonderful steps you’ve been taking. And I hope the listeners are taking notes about this. I didn’t do the investment in myself and growing in all these like entrepreneurial sort of related ways that you’ve just been discussing. It took me years into this journey before I started making those investments. And then obviously seeing like the returns from it. But it’s just something that now when I talk with other sort of budding like solopreneurs or people who are interested in my journey, I tell them like, be taught either like in a community or buy a coach, or read books. Like you have to make the investment in yourself, like you said, to be able to grow to that level. Because if you stay stuck in the cycle of like, I have to, you know, have 35 billable hours per week to like make my, you know, the nut that I need to survive on, that’s not any way to grow into the future. You may be able to survive on that, but it’s not a path to growth within your business. So, I’m so glad that you said that. It’s such an important message.

Commercial

23:37 Emily: Emily here for a brief interlude! Tax season is in full swing, and the best place to go for information tailored to you as a grad student, postdoc, or postbac is PFforPhDs.com/tax/. From that page I have linked to all of my tax resources, many of which I have updated for tax year 2022. On that page you will find free podcast episodes, videos, and articles on all kinds of tax topics relevant to PhDs. There are also opportunities to join the Personal Finance for PhDs mailing list to receive PDF summaries and spreadsheets that you can work with. The absolute most comprehensive and highest quality resources, however, are my asynchronous tax workshops. I’m offering four tax return preparation workshops for tax year 2022, one each for grad students who are U.S. citizens or residents, postdocs who are U.S. citizens or residents, postbacs who are U.S. citizens or residents, and grad students and postdocs who are nonresidents. Those tax return preparation workshops are in addition to my estimated tax workshop for grad student, postdoc, and postbac fellows who are U.S. citizens or residents.

24:52 Emily: My preferred method for enrolling you in one of these workshops is to find a sponsor at your university or institute. Typically, that sponsor is a graduate school, graduate student association, postdoc office, postdoc association, or an individual school or department. I would very much appreciate you recommending one or more of these workshops to a potential sponsor. If that doesn’t work out, I do sell these workshops to individuals, but I think it’s always worth trying to get it into your hands for free or a subsidized cost. Again, you can find all of these free and paid resources, including a page you can send to a potential workshop sponsor, linked from PFforPhDs.com/tax/. Now back to the interview.

Investing in Yourself and in Your Business

25:37 Emily: Can you give any other examples of how you’ve been doing this investing in yourself slash in your business for present and future growth?

25:47 Rasheda: Absolutely. So, I always say you need time and space for creativity. And so, I have the days, the two days where I’m working on just learning and learning how to invest and then implementing that and then the two days where I’m working and then Fridays are my self-care day. So, I invested in a health coach because I need to be healthy to make great decisions. Like, I’m so serious about this, like I literally eat blueberries because it’s good for your memory and as an academic you need to have a good memory <laugh>. So, that’s how serious I am. You need to have carrots, I hate carrots, but you have to eat carrots because they give you good eyesight and we need things like that in order to read. So, that’s like how serious I am. And I hired a health coach, not because, because I also have a ton of health books, not because I need someone to you know, I can’t do this myself, but you do need accountability.

26:30 Rasheda: You do need guidance. And so, one of my friends, for example, she runs a company called, an eight-figure company, called The Product Boss, where she trains females that have a product to turn their businesses into six- and seven-figure businesses. And so, I started investing in, I appeared on her podcast and then I invested in her social media kit because you can always learn something from someone else. So, I’m investing in myself in a variety of different ways, and I set aside two years. Year one, we’re going to learn a lot and we’re going to implement, we’re going to test and see what works and we’re going to track it, because we’re academics and we’re good at tracking things. And then in year two, I should start to see the flourishing. I’m already seeing the revenue coming in, but I’m reinvesting that into growing the organization.

27:16 Rasheda: And so, when I make a sale, I’m not thinking, “Oh, let me get excited and just sell this.” I do treat myself, but I also you know, I call it being scrappy. Like I started shopping less at Whole Foods and started shopping more at Trader Joe’s and having a budget around those things so I can invest more in my business because one day I’ll be able to make a lot of money and it won’t even matter if I spent, you know, do you know what I mean? Like it’s short-term sacrifices for long-term gain, deferred gratification. And that is what we’ve all done in our PhD programs, but now we have to apply it to entrepreneurship.

27:50 Emily: That’s such a great point of, I sometimes think about the sort of, I guess personality or characteristics that you develop in the course of doing a PhD that are going to very well apply to, it could be your career that’s more conventional afterwards or if it’s entrepreneurship. It’s such a proving ground and you’re going to learn a lot and you’re going to be different when you come out from the PhD. And those skills, those soft skills as well as hard skills can be applied in so many different ways. Now, just because you are on the topic of like your weekly schedule and so forth and I love hearing that rhythm. Can you share with us anything more about how your life looks today and how it’s similar or different from your life as a faculty member?

28:30 Rasheda: I think the most important thing that I noticed, like I feel so good, and like I’m healthier. I’m just not stressed. <Laugh> I don’t have that stress on me and being in academia can be very toxic, and we all know that. Anyone that has a PhD knows that, because we went through a toxic experience getting it. And it was a beautiful experience because it allowed us to become who we are today, but it has severe psychological and physical and medical effects on you. And I think the most important thing that I’m seeing now. And also I think the most important thing I did was be honest about that. Because that’s another reason why I had to get a health coach, right? So, going through this and it’s a holistic health coach as well, so I can talk to her about these things.

29:12 Rasheda: Like yes, I was under a ton of stress last year. How do I heal my body from that stress? You know? So just taking walks in nature, drinking bone broth, like little things like that. And I just, I dedicate less time to work. I don’t work more, I work smarter. I work not harder. I work smarter. It’s like I said, learning how to make more money. Scheduling. I’m having two days for a week where I’m doing deep work in my business and allowing that to just sit so I don’t stress myself out, because understanding that stress isn’t going to help me. And then spending more time with my kids and doing things that I love, like doing art and I want to get back into dancing again. That’s one of the things that, but I have to find somebody that does dancing classes of the day. That’s the hardest thing <laugh>. But things like that. And just making sure I just take care of myself and do things that I love. I think that’s very important.

Time Management and Slow FI Movement

30:02 Emily: I’m a little curious about your time management right now, because I can already see you’ve blocked off what I’ve learned are called theme days, like you said. You know, you have your days of investment in yourself and your business and you have your days of producing you know, saleable work, and you have your day for health and so forth. I wonder, are you tracking your hours and almost like do you see actually even a distinction between the hours you spend working and the hours in your personal life? Or are they all, like the investment in yourself could go either way, right? I don’t know. What do you think about this?

30:33 Rasheda: I do think, I do track my hours now. I had to learn to say no. Like if I can’t, so when my kids get home around 2:30, I just, I can’t work with them home. It becomes stressful. That makes me stressed out and so I have to do everything before two. And so, yeah, in a way it’s like a limit to my hours and I do everything between 10 and two because making time for yoga in the morning <laugh> and making time to take a walk around the blocks, I can get fresh air. That’s just become really, really important. And that’s the beauty of entrepreneurship is that I can choose to do that. And so, once again, I might be making a little less money now. Because here’s the truth, with the kind of organization that I’m running, I literally could make [inaudible] in a year.

31:18 Rasheda: Like, I’ve literally done the math, I’ve started working with government officials and all these things, but I don’t need to do that right now. I need to get my health on track and my family and have a great familial and health foundation so that I can grow later. So, I’m making the sacrifice now, but I know that that’s coming because, one, I’m an entrepreneurship professor, so I know how to do this <laugh>. I’ve literally trained people and I’ve studied it, and it’s like, it’s working. It’s literally working. People are buying the products, people are buying the books. And so, it’s just a matter of scaling that and through investing in myself and learning how to do that in a way that doesn’t deplete me, but in a way that nourishes me. So I can do what I love, but I’m also you know, I’m not sacrificing my health and wellness in the process. Because when I was an academic, I was, I had to, there were sometimes you just, you have deadlines, you have to get, you have to get your slides ready for class, you have to grade by a certain time.

32:09 Rasheda: There’s just all that adrenaline. And like I said, I was the only faculty member teaching four classes. So that was hard. Because if you’re teaching even one class, you know that after you’ve done that you’re just exhausted. It takes a lot of mental and physical energy to do that. And you have to be very alert and you’re just exhausted after one. So, imagine doing four in two days. And it works if you have to do it five days a week or four days a week because what I’ve found is that you need a day off. You need that break day to just help you recuperate from the physical, physical demand of that. But because my programs are online, it just, it takes care of itself, you know? So like when you mentioned a certain amount of billable hours, I don’t have that.

32:49 Rasheda: So, most of my meetings on Tuesdays and Thursdays are meeting with people to do things like this, podcasting because I’ve already either developed my programs or I can just dedicate those days to developing online programs that are then there. And then I can create the schedule of the live programs or live talks that I want to do. And I can say “yes” and I can say “no” to whichever opportunity. It’s just all about priorities. So for someone, so for example, if somebody’s single and they have no kids, they can do a lot more than me at this time. And I would say use that as a great opportunity because that’s the benefit of being, you know, a solo, completely solo, like genuinely solo entrepreneur. But if you have kids and you know, I feel like they help me keep my balance, my family. And fortunately I did, I actually had my son while I was an academic while I was in my PhD program. So, I’ve always had to take weekends off and had to sort of navigate around that because I still have to be a mom, you know.

33:43 Emily: Your entire description through this episode of like the synergy between your academic life and your business and what you feel is your life’s mission and then how you arrange your schedule and the investments in yourself and your health and all these things. I don’t know how much you’ve explored, you obviously mentioned earlier you’ve read numerous personal finance books, but the whole like FIRE movement, right? Financial independence and retirement early, there’s a component of that. There’s like a subset which is called Slow FI and maybe you’ve encountered this concept, so like you are going to get to financial independence eventually, like you talked about, okay, well eventually I can build my business. Right now I have a different goal, which is, you know, in this other area. The Slow FI movement is like, make your life awesome right now.

34:25 Emily: And yes, eventually you’ll get to financial independence early retirement, but it almost doesn’t even matter because you’re living such a fabulous life. There’s almost no like end point to like this goal, right? And that set to me just sounds like the life you’re setting up right now of working, you know, part-time doing also investment in yourself and your health and having this wonderful time with your family. There are a lot of parallels of that in my own life. I also only work like four to five hours per weekday because that’s the schedule that allows me to spend a lot of time with my kids when they get home from school. And it’s just, it’s more balanced. I feel like working eight hours a day, yeah, maybe I had the energy of that in my twenties. I don’t anymore. Anyway, so I just.

35:03 Rasheda: And it’s also the stage, the stage of life that we’re in. Like my daughter is three and my son is seven and she’ll be four. And like I just made up my mind and said I have to do Slow FI because I’m very, I love the FIRE movement, but I have to do it slowly right now to still do what I love because that’s nourishing in a different kind of way. And also making money to support the family. But at the same time, I don’t want to miss these moments. So, because money isn’t everything, right? So like I said, I could make, I projected I could make [inaudible] a year like easily. But I want to be here for my daughter. I want to be here for my kids. I want to cook for them. I want to you know, have a thriving romantic life, you know what I mean? Like go on dates and all those things. I love that, and that matters to me. And go on vacations and all that stuff. And so, you know sacrifice in some areas. Well, here’s what I say. I always say, “What I can’t do now, I can do later.” <Laugh>, you know? I won’t do what I can’t do, but what I can do, I will do.

Where Can Listeners Find You?

36:02 Emily: Rasheda, this has been such an invigorating conversation. It’s been so lovely to meet you. I have two more questions for you. The first one is, if anyone else is as excited as I am about this conversation and wants to follow up more with you, where can they find you?

36:14 Rasheda: So, my website is rashedaweaver.com and also my Instagram is @rashedaweaver_PhD. And I’m also on LinkedIn. And that’s been fun. If you sign up for my newsletter, I’m starting a newsletter called Weaver’s Review starting January, so you’ll be able to have updates on me but also updates on social entrepreneurship in general, the field, funding opportunities, employment opportunities, and information about my boot camps and training programs. That’ll all be, you know, we’re going to really be doing that in the next year.

36:46 Emily: Yeah. And mention one more time, I think you said you have a book that’s just about to come out. We’re recording this in December, 2022. So, it’s about to come out, right?

36:53 Rasheda: It comes out exactly one week from today. It’s called Social Entrepreneurship: A Practical Introduction. And the main question that I ask in the book is, if I teach good people how to make money, will they do more good with it? And so you definitely want to get that book because it’s all about entrepreneurship and exactly what we’re talking about. How do you create an organization that allows you to do good for yourself as well as good for your community?

Best Financial Advice for Another Early-Career PhD

37:15 Emily: Fantastic! Okay, Rasheda, the last question that I ask all of my guests is, what is your best financial advice for another early-career PhD? And that could be something that we’ve touched on already in the interview or it could be something completely new.

37:29 Rasheda: My best financial advice is that there’s no greater investment in life that you can make than the investment in yourself. So just like I had that emergency fund, I also called it a dream fund. And so, putting money aside, even if you don’t know exactly what you are you going to use it for, emergencies always happen. So, it’s better to have an emergency be annoying than for it to be catastrophic. And so for me, you know, when I became unhappy with my career in academia working there, I just, I was able to just easily transition into entrepreneurship because I had that fund already set up because I was investing in myself even when I didn’t know what the investment really was, <laugh>. And so, I think you should really do that and that’s a holistic investment as well because your health, your wellness, your family, your romance, all that matters into making you the best individual that you’re going to be in. But that all takes investment.

38:23 Emily: Well, Rasheda, thank you so much for volunteering to come on the podcast. It’s been a real pleasure to talk with you!

38:29 Rasheda: Thank you. It’s been a pleasure to be on the podcast, and I’m so happy to get to know you now. I hope to be back and share more!

38:35 Emily: Sounds great!

Outtro

38:41 Emily: Listeners, thank you for joining me for this episode! I have a gift for you! You know that final question I ask of all my guests regarding their best financial advice? My team has collected short summaries of all the answers ever given on the podcast into a document that is updated with each new episode release. You can gain access to it by registering for my mailing list at PFforPhDs.com/advice/. Would you like to access transcripts or videos of each episode? I link the show notes for each episode from PFforPhDs.com/podcast/. See you in the next episode, and remember: You don’t have to have a PhD to succeed with personal finance… but it helps! The music is “Stages of Awakening” by Podington Bear from the Free Music Archive and is shared under CC by NC. Podcast editing by Lourdes Bobbio and show notes creation by Meryem Ok.

Entrepreneurship

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Teaser

Introduction

Summary of Dr. Wang’s First Podcast Episode and Recent Updates

Structuring Time and Staying Accountable as a Solopreneur

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Behind the Scenes of a Solopreneur’s Business Finances

Advice for PhDs Interested in Self-Employment

Dr. Wang’s Contact Information

Best Financial Advice for Another Early-Career PhD

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Will You Please Introduce Yourself Further?

What Is An Entrepreneurial Scholar?

Becoming the CEO of Your Own Education

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Leveraging Available Resources as an Academic

The Origin Story of The Entrepreneurial Scholar Book

Best Financial Advice for Another Early-Career PhD

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Experiences During Grad School That Went Beyond Basic Research

Entrepreneurial Opportunities for Grad Students

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Resources for Academics Who Want to Start a Business

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Ownership of Ideas and Technology Created With and Without University Resources

Common Skillsets and Mindsets Between PhDs and Entrepreneurs

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What I do for work

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Focus of Graduate Work and Podcasting Side Business

Strictly Facts: A Guide to Caribbean History and Culture Podcast

Brown’s Breakthrough Lab: Entrepreneurship Incubator

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Podcast Monetization and Ed Tech

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Will You Please Introduce Yourself Further?

Defining Social Entrepreneurship

Do Solopreneurs Count?

Starting Weaver’s Social Enterprise Directory

Transitioning from Faculty to Full-Time Entrepreneur

Understanding Root Causes of Issues

Scheduling Paid and Unpaid Business Work

Commercial

Investing in Yourself and in Your Business

Time Management and Slow FI Movement

Where Can Listeners Find You?

Best Financial Advice for Another Early-Career PhD

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