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This PhD Student in Texas Side Hustles to Overcome Her Unique Financial Challenges

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In this episode, Emily interviews Allie Judge, a second-year PhD student at Baylor College of Medicine. Allie outlines her top five expenses in Houston, TX as well as her financial goals. Allie receives a good stipend, but her pet sitting side hustle enables her to supercharge her financial progress. She uses her stipend for her living expenses and Roth IRA contributions and her side hustle income to pay down her student loans and medical debt and fund her travel to see her long-distance partner. She concludes with excellent budgeting advice for other graduate students.

Links Mentioned in the Episode

grad student unique financial challenges

Teaser

00:00 Allie: Now during a slow month, I usually net about $300-400 a month. Right now during the literal hot months, also when people are taking a lot of vacation and wanting to get out of the Houston heat, I’ll usually net $700-800. so it’s going well.

Introduction

00:24 Emily: Welcome to the Personal Finance for PhDs podcast, a higher education in personal finance. I’m your host Dr. Emily Roberts. This is season four, episode two and today my budget breakdown guest is Allie Judge, a PhD student at Baylor College of Medicine in Houston, Texas. Allie details her income from her stipend and lucrative side hustle and her top five monthly expenses. Two of Allie’s unique financial challenges are high medical bills and her long distance relationship and her ongoing financial goals are to max out her Roth IRA and repay her non-deferred student loans. You won’t want to miss the budgeting advice she shares at the end of the interview. Without further ado, here’s my interview with Allie Judge.

Will You Please Introduce Yourself Further?

01:16 Emily: I have joining me on the podcast today Allie Judge, who is going to share with us her budget breakdown — her top expenses and financial goals for her recent months. Allie, it’s a real pleasure to have you here and I’m looking forward to all the interesting subjects we’ll be covering in this episode. Will you please tell the audience a little bit more about yourself?

01:26 Allie: Thanks. I am a second year PhD student at Baylor College of Medicine in the Biochem department living in Houston, Texas right now.

01:46 Emily: Excellent. Is it just you in your household?

01:51 Allie: I have a roommate and a cat, but other than that, just me.

01:56 Emily: Great. How much money do you make?

01:59 Allie: Our stipend actually recently went up. It was $32,000/year coming in and went up to $33,500 starting this month, I think.

Pet-sitting Side Hustle

02:10 Emily: Very nice. Decent raise year over year. I understand you have a side hustle as well.

02:16 Allie: I do. I am a dog sitter on Rover. I started when I was a research tech and was paid even less than I am now, and have continued through grad school.

02:27 Emily: I’m sure a lot of people will be interested in that side hustle, so can you tell us about what it entails a bit, how much money you’re making, maybe hourly, if you know that, and that kind of stuff?

02:39 Allie: Getting started was pretty easy. You just have to do a background check that costs $10, which was nice. Of course, I had to earn reviews on the site and that took a little while. I didn’t make a whole lot of money at first, but now during a slow month, I usually net about $300-400 a month. Right now, during the literal hot months, also when people are taking a lot of vacation and wanting to get out of the Houston heat, I’ll usually net $700-800, so it’s going well.

03:13 Emily: That is very nice. What kind of time commitment is that?

03:18 Allie: I primarily do house-sitting, just because the other services tend to be requests that come in the middle of the day and I don’t like to take time in the middle of the day from lab. When I house-sit, I usually just stay at their house overnight and it’ll be maybe an hour or two a day of taking a walk with a dog or feeding, and cumulative attention time that I can usually multitask a little bit during.

03:47 Emily: That’s really interesting. I didn’t know anything about this service. Although I’ve heard of it before, I did not realize that hous-sitting was a component. That definitely seems like a pretty lucrative way to do this. I’m really glad you found a way to be able to stay at work all day and not be walking dogs in the high heat of the day. And presumably you love animals. Is this a fun thing for you to do?

04:11 Allie: Yeah, definitely. I’ve always grown up with dogs and cats and I had pet-sat for neighbors and such, so it was pretty easy to get testimonials on my little profile, but you can have friends and family do it too to get you started.

04:25 Emily: Thank you so much for telling us about that side hustle because if anyone is interested, loves animals, and wants a side hustle, that seems like a really, really good one to be doing. Why did you choose to go through Rover instead of striking out on your own?

04:45 Allie: As opposed to just independently pet-sitting? They do take 20% of your profit, so that’s a huge chunk, but the exposure that you get is so much better. I’ve lived in major metropolitan areas, and I just would not be able to network. Even with the 20%, I feel like it’s for sure worth the advertising.

05:12 Emily: Do you end up getting any repeat clients?

05:18 Allie: Absolutely. I think right now, this summer, it’s almost been entirely repeat clients just because now they’re going on longer vacations and want someone they’ve had before. A few of them will kind of go off platform, or some of them will try to suggest that at first I say, “No, we should stay on the platform because I don’t know you and you don’t know me.”.

05:44 Emily: Thanks again for that detail. You’re making what sounds like pretty decent stipend income, especially for Houston, I would imagine, plus you have this very significant side hustle.

#1 Expense

Emily: I’m really curious now to dive into your top five budget line items for each month. You said you’re going to be doing your most recent months in this summery, right?

06:07 Allie: Yeah.

06:08 Emily: Let’s dive into it. What is that top expense?

06:10 Allie: My top five would be my rent, some recent medical bills, student loans and groceries, in addition to travel, which I try to contribute to monthly, but doesn’t always happen.

06:25 Emily: Yeah, that sounds great. So top one, rent, of course, unsurprising there. What are you paying and what are you getting for it?

06:32 Allie: Thankfully I have a roommate that shares my two bedroom, two bath in Houston. We each pay $600 right now.

06:40 Emily: Sounds very decent. What’s the proximity to campus?

06:45 Allie: It’s about a 15 minute bus ride

06:48 Emily: And that’s how you typically commute?

06:50 Allie: Yeah. Gigantic medical center with very expensive parking.

06:55 Emily: How do you like using the buses? Is it a decent system?

07:01 Allie: I would say that given Houston traffic, I’d much rather take an extra five minutes on the bus, then have to deal with people on the road in the morning and in the evening.

07:12 Emily: And do you own a car at all?

07:15 Allie: I do. That’s pretty necessary in Houston. I am fortunately not paying my car insurance yet because it’s still in my parents’ name. That is not crucial but helpful.

07:30 Emily: So, fifteen minute bus ride — how do you like the location where you live other than that? Are we talking city, is it walkable to a lot of stuff, how is it?

07:42 Allie: It’s an area called “”condo land” so there’s a lot of condos, and it’s a lot of families, that type of thing. It is not the safest place if you go a block this way or a block that way, but generally where we are is pretty quiet.

08:01 Emily: That sounds good. Is your roommate another graduate student, or someone you found outside of the university?

08:07 Allie: I moved into the two bedroom by myself because I didn’t want to just find a roommate on Craigslist. Then, after about six months, my roommate was looking for a place to live too and moved on in.

08:22 Emily: That’s a nice way to be able to vet the person you live with before you commit to that relationship.

08:29 Allie: She is a grad student. I don’t know if I said that.

#2 Expense

08:32 Emily: Yeah, it sounds great. Okay. Expense number two?

08:36 Allie: Expense number two would be these medical bills I have coming up. It’s about $450 a month and then this month I had to make a quick trip to the emergency room and it was about $350 extra. So if you can go to urgent care, this is my big takeaway from that.

08:56 Emily: How is your health insurance?

09:03 Allie: We do have free health insurance through our graduate program, like a lot of biomedical students do. It’s generally pretty good for the most routine stuff. Hopefully I’ll be meeting the maximum out of pocket expense soon.

09:22 Emily: There are probably some people in my audience who have never really dealt with health insurance that much. What we’re talking about is usually you’re used to paying a copay and maybe co-insurance, a percentage of the bill above a certain amount. Maybe there a deductible to meet. But at some point, hopefully the plan will have a not crazy-high maximum amount of money you will pay out of pocket, after which everything should be 100% covered, usually in network, right?

09:51 Allie: Yes.

09:53 Emily: You’ll may be meeting that at some point. And it’s hard, it’s tough to pay until you get to that point. But you can kind of look forward to say at least after that point for the rest of the calendar year, I’m not going to have any more out of pocket expenses should things go as they usually will. For those of you who are thinking about creating an emergency fund, having the amount of money to meet that whole out of pocket yearly expense in an emergency fund is a pretty good number to take a look at. It may be a few thousand dollars, or may be lower or may be higher depending on the type of plan that you have.

#3 Expense

10:29 Emily: Thanks for telling us about that. Hopefully this will not be a large expense in your budget forever. So your third expense?

10:37 Allie: So my third expense is my student loans. Right now with the medical expenses, I’m paying the minimum payment, which is $204, I think, but prior to those expenses I was throwing more like $500 or $700 a month, whatever my Rover income allowed.

10:57 Emily: Why are you paying student loans right now as a grad student?

11:04 Allie: As an undergrad I went to my small liberal arts college and took out plenty of student loans for it.

11:11 Emily: I guess what I mean is you have the option to defer your student loans, but you’ve sounds like you’ve chosen not to. Talk me through that decision.

11:20 Allie: My student loans are through the government, they’re public student loans and they granted discount of 2.5% interest if you set it to auto pay. I not only wanted to get my loans paid down, but there is actually a benefit to having them not deferred and being able to set them to auto pay.

11:40 Emily: Are any of these loans subsidized or are they all unsubsidized? Is there any calculation you’ve done there?

11:49 Allie: They’re unsubsidized. I believe that if you have subsidized loans, they don’t collect interest during deferment. So that 0.25% would be irrelevant.

11:59 Emily: It’s an unusual decision, I think. Some graduate students I talk to pay on their student loans, but you’re the first person I’ve talked with who has chosen not to defer at all, but it sounds like based on your totally decent stipend income, plus all your side hustle income, that minimum payment of $200 a month is totally manageable. Plus, you usually are able to pay much more than that, so I definitely think this can be a very, very smart decision. It’s just an unusual one, but I think it potentially is a really good one in your situation. It must feel good to be working on paying down that debt at whatever interest rate it’s at since it’s unsubsidized. You know, many, many people in our community will, during graduate school be watching that interest accrue if they’re not able to make payments, and that’s a painful thing to do, right? I’m glad to hear that you are being proactive about paying these down.

12:57 Allie: And it helps to know that I could defer them if expenses really were tight.

#4 Expense

13:03 Emily: All right, fourth expense?

13:07 Allie: So my fourth expense would be groceries. I spend about $200 a month on groceries. I probably could bring it down, but I’m trying to prevent myself from going to restaurants more and more.

13:21 Emily: There’s, of course, an interplay there, between grocery spending and eating out spending, so you’ve chosen to maybe spend a little bit more on groceries but not eat out very much, sounds like.

13:33 Allie: Yeah, I keep my restaurant budget to $50 a month or less.

13:38 Emily: Do you have any guidelines for yourself around when you do choose to eat out?

13:46 Allie: I’m in a long distance relationship, so when my partner, who lives in a small town in New York, comes to Houston where there’s an array of restaurants, that’s when we tend to eat out.

13:58 Emily: $200 a month on groceries sounds pretty low to me, actually, for one person. Are there any particular strategies that you use around grocery shopping, or around cooking, that you’d like to share?

14:11 Allie: It helps that I do live in a major urban area, so I’ll usually check out the mailer on Aldi deals and I’ll go shop at Aldi and then I’ll check out the same for Kroger and I’ll make a trip there and they’re within 10 minutes, which is convenient.

14:28 Emily: Love that your using Aldi. I used to shop at Aldi when I lived in Durham. I don’t have one close to me now, but if anyone in the audience is near an Aldi and has not checked it out, you really owe it to yourself. You won’t necessarily get all your grocery shopping done there, but you can get a lot of your staples and the prices are amazing. It’s a different kind of shopping experience. I prefer it to the standard grocery store. And Allie, how do you manage cooking as a graduate student and also as someone who’s doing all this house-sitting. If you’re not in your home a lot of the time, how do you manage that?

15:03 Allie: I do usually meal prep. Not to an extreme where my freezer is stocked full, but I’ll usually have at least half of the meals I need for the week done on Sunday. So that for the rest of the meals I can take a little more time or enjoy cooking a little more. Or sometimes it’s just a very quick canned soup kind of night.

15:28 Emily: I presume you bring your lunch with you virtually every day and then you would also be packing food when you’re going on job somewhere?

15:39 Allie: A lot of my friends do buy food almost every day in the cafeteria. I can’t imagine how much more that would cost.

15:50 Emily: Do you eat lunch with other people or do you eat by yourself?

15:54 Allie: I’m not in the immunology program, but the first year immunology students have adopted me into their friend-circle, so I usually try to catch up and eat lunch with them now that we don’t have classes together.

16:06 Emily: I think that’s one of the wonderful things about being on a campus is that it’s totally fine to bring your lunch into cafeterias or whatnot, public-ish eating spaces, and it’s not a weird thing to do. It’s not like you’re paying to have access to that space with the food that you buy. It’s great that you can be social and bring your lunch every day. I wanted hear a tiny bit more about meal prep, maybe just the resources that you use to learn about that?

16:35 Allie: I’m subscribed to a lot of subreddits that have recipes, Eat Cheap and Healthy and Meal Prep Sunday and that give some loose inspiration for recipes that all then go search for myself.

Commercial

16:53 Emily: Emily here for a brief interlude. Through my business, I provide seminars and webinars on personal finance for graduate students, postdocs and other early career PhDs, for universities, institutes and conferences, associations, etc. I offer seminars that cover a wide range of personal finance topics and others that take a deep dive into the financial topics that matter most to PhDs, like taxes, investing, career transitions and frugality. If you’re interested in having me speak to your group or recommending me to a potential host, you can find more information and ways to contact me at PFforPhDs.com/speaking. That’s p f f o r p h d s.com/speaking. Now back to the interview.

#5 Expense

17:41 Emily: All right then, your fifth expense in your budget?

17:44 Allie: That last expense that has not gotten much love recently is typically travel. That’s a secondary savings account where I throw whatever extra I have that I have decided not to put toward my student loans that month into a designated savings account for travel. That way when I find a cheap flight, I can go ahead and book it and I don’t have worry about whether I can afford it that month.

18:12 Emily: It sounds like it varies, but what would you say average you’re putting into that savings account?

18:19 Allie: On average it’s about $200.

18:23 Emily: Tell me a little bit more about how you’re managing the long distance relationship with respect to the money and the travel components of it beause I know this is a really common thing in the PhD population. How does it work for you?

18:36 Allie: What we do is we split our flights 50/50 pretty much every time and those tend to be between $300 and $500 because it is a pretty small airport that I’m flying into. Unfortunately, he is in law school and collecting student loans at 9% interest, so while we do split 50/50, kind of as the agreement because we’re not married yet, I try to be mindful and foot some of the bill if I can and have a lot of extra.

19:18 Emily: Do you find that you are traveling about at the same frequency to see one another or does one of you travel more?

19:24 Allie: It’s varied, just on convenience for whichever one of us has the time. At Baylor, we have a week break between terms in the first year that we take classes, so it made more sense for me to go see him for a couple of those breaks. Then of course he had a fall break and spring break, so he came to see me for that. It was more circumstantial than it was just trying to keep it even on who had to travel.

20:00 Emily: I almost forgot that classes were involved with being a PhD student because that will not be the case for much of your degree, but presumably he’ll have classes that he has to attend the entire time. Do you see that changing up at all once you’re free from that aspect of your scheduling?

20:20 Allie: Good point. We finish classes in a year at Baylor so I’m done, which means I will probably be taking more time to go see him. He tends not to have classes on Fridays in law school, so it’s more likely that I make a Thursday night trip to go see him.

20:38 Emily: Are you able to work remotely when you travel or are you still considering one of those days a work day?

20:45 Allie: I have not talked depth with my PI about any kind of specific arrangement, but I do have a pretty heavy computational component to my research, so that would probably make it easier.

20:58 Emily: Yeah, it’s really nice to have that flexibility. I remember much of my PhD having to go in and feed cells on weekends and that it makes travel a little bit difficult. You have to really plan long-term to be able to be away from more than a couple of days. Have you started using any kinds of travel hacking strategies or travel rewards strategies since you are taking the same kinds of flights pretty frequently?

Travel Hacking and Strategies

21:25 Allie: First of all, your best friend is Google Flights. It’ll help you track prices so you can decide when is the best time to buy your tickets and it’ll send you email notifications and it’s been really helpful. We tend to just fly the cheapest airlines that will fly between us, which includes three different airlines, so I have not gotten a co-branded credit card, but I have used points and cash back from credit cards. Right now, I have a Chase card that gives me 2% back on all travel and the points can be redeemed usually at a higher value than just simple cashback. That’s what we’ve been using to book flights, when we can, through their travel portal. The signup bonuses have also been really helpful in getting us a couple free flights back and forth.

22:22 Emily: That’s excellent. The Chase card that you’re using, or maybe in general, do you use cards that have an annual fee or always ones that don’t?

22:31 Allie: That is my only card that has an annual fee actually, and I mostly got that card for the signup bonus. A lot of them you can do the first year with no annual fee, so I’ll have to decide at the end of the year whether that annual fee will be worth it for next year.

22:49 Emily: Thanks for sharing those strategies. I did not really get into travel hacking when I was in graduate school because living in Durham and flying to lots of different parts of the country, I was always taking different airlines, so at that time I was kind of like, “Well, it doesn’t really make sense. I’m never loyal to one airline.” I didn’t get a co-branded card at that time. Now that I live in Seattle, I fly Alaska so much because it’s a hub, so at this point, for my specific situation, it makes a lot more sense to get that card and just take the strategy a whole different way. I’m really glad to hear that you found a solution that’s working for you, even though you aren’t loyal to one airline, and using those general rewards cards that work across any type of travel is an excellent way to do that, so thank you so much for sharing that with us.

23:34 Allie: Still make a frequent flyer account for any airline that you’re going to fly on, because if you fly on it again, you might collect enough points to do something with it.

23:45 Emily: Great point.

What are your top financial goals?

23:46 Emily: Okay, so that was your, your top five expenses. Let’s then switch to talking about your financial goals, if you have any. We’ve already talked about paying above the minimum payment on those student loans, so that’s awesome that you’re doing that. Are you working on any other financial goals?

Maxing out Roth IRA

24:02 Allie: I’m also at the moment maxing out my Roth IRA for retirement, so that’s $500 a month since the maximum contribution is now $6,000 a year. I decided not to dip into that goal for these medical expenses that have come up because my student loan interest is only 4% and generally that’s kind of the breaking point on when you’re likely to beat the market and a non-taxable account versus paying down debt.

24:34 Emily: Thanks for that insight. I really love that now in 2019 we have that $6,000 limit on the IRA because it makes the math so much easier. It’s $500 every month. I don’t know if you think about things this way, but are your Roth IRA contributions coming from your stipend, or are they coming from your side hustle income?

24:55 Allie: So I do track my budget on Mint, but I’ve also been putting it into a spreadsheet so I can plan ahead because Mint won’t let you plan for next month. I put my money in one big pot, but because my IRA is something that I would not stop contributing to if I didn’t have Rover income, I’d probably say it comes from my stipend.

25:22 Emily: That makes sense. In terms of your priorities, maxing out your IRA comes before paying off your student loans and so you’re using a side hustle income really for the student loans and the contribution to the IRA as the more stable, constant goal that you have. Well, I think that’s just fantastic that you’re able to and that you’re choosing to max out that IRA. I’m so excited for you.

Emily: If anyone is thinking about doing an IRA during grad school, I’ll link in the show notes, a post that I’ve done about how much of a difference to your net worth doing that IRA during graduate school will make. Top line numbers, you can read more about it in the post, is that if you contribute $250 per month during grad school for five years, and we make some assumptions about your rate of return, if you look out 50 years from when you finish, you will be solidly into retirement at that point, that contribution just during graduate school turns into $1 million based on these compound interest calculations. You contributing $500 a month, if you do that for five years, we’re looking at $2 million, 50 years out from graduate school. Again making certain assumptions, but that’s the kind of scale that we’re talking about for making room for this within your stipend and your budget and so forth. I’m really excited for you, Allie, and what the future holds for your finances.

Targeted Savings Accounts

26:52 Emily: Any other goals that you want to discuss now?

26:55 Allie: Other than that student loan, which is kind of on the back burner, I’ve hit my emergency fund goal and some other savings goals. I do have separate designated savings accounts for my cat in case of medical expenses and for my car, just for repairing and eventually in like five or six years, probably buying a new car.

27:23 Emily: It sounds like you’re employing what I call the targeted savings accounts model or sinking funds model, which is excellent. I really love that for graduate students to help them through the months where one, two, three large expenses hit and your normal cash flow can’t handle that. I’m really glad to hear about that.

What are your top financial tips for your peers?

27:41 Emily: So let’s wrap up here, Allie, with your best advice for your peers.

27:46 Allie: One big thing is keeping some extra money in that checking account. This will allow you to automate everything. What I did is I contributed to my emergency savings until I had some extra and then I just pulled that back into the checking account. That way I had $500 buffer so that on first of the month I can always pay my rent, so that I set those credit cards to auto pay, so that I set my targeted savings accounts to auto withdraw, and the same for my retirement and my student loans. It just makes me worry so much less. Then my second tip is for those with a side gig, if you can, push the income you get from that side gig into next month’s budget. For a little while, I was taking the $50 I made last week and including it in this month’s budget, which made for really erratic budgeting and also made me more likely to put that $50 toward something I want to do instead of a savings goal.

28:49 Emily: I think those two pieces of advice are really excellent and I’ll just expound on them a little bit more. The basic concept that you’re talking about, with pushing your income forward into next month, is what I call being on time with your budget. I recently read the book You Need a Budget*. So there’s a budgeting software, You Need a Budget, and there’s an associated book called You Need a Budget. What they call it is aging your money. What this means is basically in the course of a month, whatever paychecks you receive, those go towards funding your next month’s budget.

[* This is an affiliate link. Thank you for supporting PF for PhDs!]

Emily: A lot of people play a game, especially people who are paid bi-monthly or bi-weekly, where the paycheck they receive is immediately going to pay for expenses — so it’s like first paycheck of the month pays for these immediate expenses, second paycheck of the month pays for the bills I’ve time to be in the second part of the month. Instead, to give yourself a little bit more margin, a little bit more space and calm, take all the income you make in a given month, and say that’s funding my next month’s budget.

Emily: That’s exactly what you’re doing with your side hustle income, so you’re not turning around and spending the money you make the next week, you’re saving it for the next month. I think that’s really smart, especially for what you just said. When you put off spending the money until the new budgeting period, you can have some more time for reflection and planning and making sure that you’re using the money in the way that you think is best and not something more impulsively. I actually think that it’s somewhat easy for graduate students, if they’re paid monthly, to do this. Are you paid on a monthly schedule?

30:21 Allie: We’re paid biweekly.

30:23 Emily: If you haven’t already done this, my suggestion would be to age that second paycheck or the first one, I guess to be for that next month. It’s a very challenging thing to do, especially for someone who has really, really tight cashflow because essentially you’re saving up half your month’s salary to be delayed until using it the next month. It’s a very, very challenging thing to do, but a really excellent one and again, I really admire the “You Need a Budget” framework for calling that out as ageing your money and they have a specific tool within the software that helps the user do that. So thanks for those two pieces of advice.

31:06 Emily: Allie, thank you so much for breaking down your budget with us today and giving us this wonderful insight and wonderful advice and best of luck to you with your finances and the upcoming year.

31:16 Allie: Yeah, absolutely.

Outtro

31:19 Emily: Listeners, thank you so much for joining me for this episode. PFforPhDs.com/podcast is the hub for the Personal Finance for PhDs podcast. There you can find links to all the episode show notes, a form to volunteer to be interviewed, and a way to join the mailing list. I’d love for you to check it out and get more involved. If you want to support the show and my business, please go to PFforPhDs.com/helpout. There are plenty of ways do so without laying out any of your own money. See you in the next episode and remember, you don’t have to have a PhD to succeed with personal finance, but it doesn’t hurt. The music is Stages of Awakening, by Poddington Bear from the free music archive and it’s shared under CC by NC.

This PhD Lecturer Found Her Perfect Side Hustle and Teaches Others to Do the Same

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In this episode, Emily interviews Dr. Toyin Alli, a lecturer at the University of Georgia and founder of The Academic Society. Through her own blogging journey during grad school, Toyin found her passion for helping other graduate students excel in their programs. Two areas of particular need she notices were in productivity/accountability and side hustling. Toyin now teaches graduate students how to find their own perfect side hustles and gives several examples of side hustles that are well-suited for PhDs.

Links Mentioned in this Episode

Learn to Side Hustle

Teaser

00:00 Toyin: And how you don’t need to be an expert. You only need to be an expert about where you are. One of my favorite quotes from someone was what’s duh to you is mind blowing to your audience.

Introduction

00:15 Emily: Welcome to the personal finance for PhDs podcast, a higher education in personal finance. I’m your host, Emily Roberts. This is season three, episode twelve and today my guest is Dr. Toyin Alli, a lecturer at the University of Georgia and founder of The Academic Society. Through The Academic Society, Toyin creates for other graduate students, the community and accountability structure that helped her succeed during her PhD in particular around productivity and side hustling. Toyin explains what kinds of side hustles are best suited for grad students and gives examples of highly accessible side hustles that early career PhDs can excel at. Without further ado, here’s my interview with Dr. Toyin Alli.

Will You Please Introduce Yourself Further?

01:02 Emily: I have joining me on the podcast today Dr. Toyin Alli and she is a side hustler, in fact, a side hustler who has now launched her own business, part of which is about helping other grad students, early career PhDs with their side hustles. Toyin, thank you so much for joining me today and will you please introduce yourself.

01:22 Toyin: Thank you so much for having me. I am Toyin Alli. I am from Mississippi and I’ve always loved math. I went to grad school to get my PhD in math. I went to the University of Alabama and I actually had an amazing experience at the University of Alabama in the math department. It was a very nurturing and supportive community. While I was in grad school, I started blogging towards the end and then over summer after I graduated, I put in a lot of effort into my blog and then I started my career. I’m a lecturer at the University of Georgia in the math department and I started The Academic Society to help grad students with all the things that I excelled at in grad school, as well as the things that I learned in grad school because I realized people weren’t really talking to grad students very much. I’m so happy to be here to talk to you all about what The Academic Society is about and my journey to get here.

The Grad School Exerience

02:26 Emily: When we talked before this call, you said something to me along the lines of “I kicked butt during graduate school” and that was such a completely different thing to say, righ?. That’s not the narrative that I usually hear, the self-conception that I hear from PhDs who are out of graduate school. It’s not the one that I have, certainly. So I just thought that was so refreshing to hear from you. And I assume that you bring that attitude of “I am competent and are too” to what you do with this work with graduate students. Is that accurate?

03:06 Toyin: Definitely. And I will say grad school was hard. I mean I got my PhD in math. It was not easy at all, but the experience was actually enjoyable. Not that I would want to do it again, but I actually had some great takeaways from grad school. I made some great friends and I realized that my department was very supportive. I think part of it was that I came in with a bunch of women, which is pretty rare in the math department and we all had the same fellowship. It was for underrepresented groups in your field. There were at least maybe a seven women who started with me in my grad program and we worked together. Just the whole community of my department was very nurturing and supportive, even if the program was very difficult. I will say, early on I realized that grad school was different from undergrad and my time was not structured anymore. I knew I needed to have structure, it’s a part of my personality, so I imposed my own structure on my grad school experience. I made a schedule every single semester, even if it was different and somehow setting up my organization helped me to be more productive in grad school and get stuff done. My advisor really advised me well and just a great experience. I just want every grad student to feel that way, even though I know they don’t, to just to have some sense of joy in grad school, which is pretty rare.

04:45 Emily: That definitely makes sense to me. We’re skipping ahead a little bit to talking more about your business, but I can see how you can help other graduate students learn those skills that you developed during grad school and that you found really helpful and around having a community because maybe they don’t have that built in community of like this great cohort that they’re coming in with. But hey, the internet, we can find that kind of thing online now.

Blogging as a Side Hustle

05:08 Emily: Okay, let’s not skip ahead too far. Let’s go back to your days in graduate school when you were blogging and I know you blogged about different subjects at different times. You were sort of casting around. Something that you told me before that I really identified with was that you had, I believe leading up to graduate school, lost all of your hobbies. You were so singularly focused on academics. I had that experience too. My hobby was sleeping. I told people that. I mean, I needed sleep, that was true. So tell me about these things that you were trying out as you were trying to find some things to do with your time.

05:40 Toyin: I was doing an interview or something and someone asked me, “What are your hobbies and what do you like to do?” And this was when I was well into graduate school and I said, “I don’t know. I was just a grad student. That’s what I do.” And I remember thinking that when I was younger, I had all of these things that loved to do. I was so into fashion. I loved beauty stuff. I loved hair, I loved different fandoms. I was super into movies and TV stuff. I don’t know, I just felt like I had more interests before I started grad school. And I was like, “Well, why should grad school change who I am that much? I need to have something outside of grad school.”

06:23 Toyin: I discovered blogging on Pinterest and I thought it sounded cool. I should try and start a blog. I didn’t really know what to talk about, so I just talked about my experiences in grad school and I kind of brought in the fashion element, writing about what I would wear to teach my classes, what I would meal prep for the week for school, how I organize my desk in my office and things like that. I really found a passion surrounding organization, productivity, as well as style and fashion and stuff like that.

06:56 Emily: Was that one single blog that you then talked about these different things? Or did you have different iterations of these side hustles/blogs?

07:07 Toyin: That was one blog. It was called Your Unfading Beauty. Me and my friends always joked because when you read it, it looks like “you run fading beauty” and it was just supposed to be about me. It was just one blog where I talked about all of these things. And then after grad school, I took a course on how to run a fashion blog. The thing that the person said was that the fashion or style niche is very oversaturated so you have to bring in something extra or be super niche and talk about one thing in fashion. I asked myself, “What am I uniquely kind of qualified to talk about and what am I interested in?” Here I was, a grad student, I had never really had a job before and it was the summer after I graduated starting my job as a lecturer. I didn’t know anything about personal finance but as a mathematician whose research area actually had to do with financial and economic policy. I found I was kind of qualified to talk about finance. My blog was fashion and finance for newly minted professionals. I talked about what I discovered regarding how to learn about personal finance because I never learned it before. I transitioned from talking about everything to talking about style and finance and how to manage a budget and things like that when you’re new to a career. Later on that got draining and then that’s when I started The Academic Society.

08:43 Emily: You really found like a crossover point that probably very few other people were looking at. Of course I love it and I would read that blog. Let’s step back a little bit because we are talking about side hustling during this episode. Did you monetize any of those blogs, before we get to the academic society, your current website?

09:01 Toyin: Just barely. I did a lot of affiliate marketing where you have a link to something that you like and that your audience may like and when your audience clicks your link to purchase, you may get a commission for that thing. I did Amazon Affiliates and I also did Shopstyle Collective, I think that’s what it’s called, for the fashion thing. I could like link to the different outfits that I wore and get a commission. I would not say that was very lucrative, but that’s where I started. That’s also what I did with my fashion and finance blog. Then I realized for affiliate marketing to be really, really profitable, you have to have a huge audience. You had to have a lot of people to click on these things.  I really wanted to find something that I didn’t have to have a huge audience for. What I’ve learned since then is having your own products or service-based business is really helpful and you don’t have to have a huge audience to be profitable from things like that.

Other Side Hustle Experiences During Grad School

10:19 Emily: That’s setting us up really nicely for the next phase, but before we get there, did you have any other side hustles during graduate school, maybe unrelated to the blogging stuff?

10:30 Toyin: Actually, no. Math departments are very much a service department. Almost every major comes through our department, so we need a lot of people to teach.  Grad students taught, so along with my graduate teaching assistantship, I would teach two classes and I had a stipend from that. Math grad students are actually pretty well paid so I didn’t think that I needed the extra income. I didn’t really have to do any side hustling and I didn’t other than my affiliates.

Conceptualizing The Academic Society

11:05 Emily: Okay, so you’ve had these couple different blogs, you’re talking about fashion and stuff, but then you had this realization affiliate marketing wasn’t the best fit for you. I know that’s a really tough field to get into, so you were looking more into service-based businesses, creating your own products. How did you hit upon The Academic Society, your current business?

11:25 Toyin: I discovered the world of online course making and I took a course on making a course. The instructor of that course, Mariah Coz, she’s really big in the course-making industry, said typically the people you teach are where you were six months to two years ago. At that point I was trying to monetize my fashion and finance blog and I was going to create a course related to that. Then, when she said that, I asked myself, “Where was I? I was actually in grad school applying for jobs.” I actually got offered three positions really early and I thought, “Oh, I did a great job applying for jobs. That’s where I was. Maybe I can help grad students apply for academic jobs.” My first course was how to build an amazing application packet to apply for jobs. I said to myself, “This is not fashion and finance, but I’m interested in this. Maybe I like to help grad students and I actually did amazing in grad school, maybe I should help grad student.” Thus, The Academic Society was born.

12:39 Emily: I love that tip of looking to your recent past because I think a lot of people get scared off of creating courses or even blogging and putting their knowledge and perspective out there because they think “I’m not an expert,”  but as you just said, you don’t really have to be, it all depends on where your audience is. If you can find an audience that you’re just a few steps ahead of, that’s going to work out really well. Kind of like teaching a course. You don’t need to necessarily be miles and miles ahead of your students, you just have to be a few chapters ahead in some cases

Commercial

13:15 Emily: This summer I’m putting forth extra support for PhDs undergoing career transitions – into grad school, a post doc or a real job. If you’re moving onto the next stage in your career or thinking about it, please visit PFforPhDs.com/next to check out my articles, webinars and coaching program. Allow me to come alongside you during this transition to ensure that you set yourself up for financial success.

Monitizing A Blog Through Courses

13:44 Emily: That’s how you discovered who you wanted to serve through The Academic Society. Now your business is a little bit more developed. What are the different income streams and what are the different ways that you make money through The Academic Society?

14:01 Toyin: Before I do answer that, I do want to go back really quickly to what you said about like teaching and how you don’t need to be an expert. You only need to be an expert about where you are. One of my favorite quotes from someone is “What’s duh to you is mind blowing to your audience.” Even when you’re teaching, I’m always only two days ahead of my students.

14:22 Toyin: The Academic Society was pretty tough to monetize. Luckily I have a job where I don’t have to have the extra income because I realize trying to sell to grad students is really difficult because grad students don’t make a lot of money and I wouldn’t feel right charging a lot for my products and services to grad students because I know the struggle is real as a grad student. I had some pretty cheap things. I learned from the course model of business. I started with courses. I had my job application crash course, as it is known as now. I also had the grad school toolkit where I taught graduate students how to use Trello to organize their life and grad school experience. They were very cheap products, but I ended up making them free and using them to build my audience. I decided to not be instantly profitable in The Academic Society because I was so passionate about helping grad students. I decided the profitability will come later. I think it’s really important to help grad students. I just decided to make all my content free at first until I built my audience. Now, my email list is over 600 and is big enough. I know exactly what I can help my grad students with and I can create things that they really, really want.

15:55 Toyin: Last winter I was saying, “okay, what do my people really need?” I have a Facebook group for Grad students and upon entry I asked them what do they struggle most with grad school? All of them say time management, productivity and motivation. What can I offer them that will help them with this? That’s when I came up with my program, The Productivity Accelerator and it’s a two week program. I called it a productivity program, but it’s really more accountability. When students join that program, I pair them up with another grad student to be accountability partners because in my business, I actually do have an accountability partner who also owns a business. I’ve grown so much just from being in that partnership. I think this will be helpful for grad students and I remember when I was in grad school, I had all of those women that I could work with, they were my accountability partners. Other grad student need accountability; I can give them accountability partners and then we can work together. I decided virtual coworking sessions will be part of the program and we would do Pomodoro method, where we work for 25 minutes, take a break for five, work for 25 minutes, take a break for five. That’s The Productivity Accelerator. You join the program, you get partnered up, I do a couple of group coaching sessions, and we just work every day in the afternoon and at night. I also have grad students who facilitate the coworking session so it’s not just me, you really get to know the other grad students in the program. Even I was the most productive I’ve ever been in The Productivity Accelerator. I am currently running a free mini course to help grad students and academics start their own side hustle. When they finish the mini course, they have the option to join my program, Side Hustle Summer School, which is a little course on how to take your side hustle idea to market. Now I’m currently writing a book, #GRADBOSS: A Grad School Survival Guide, and I will have a book as part of monetizing The Academic Society as well.

[* This is an affiliate link. Thank you for supporting PF for PhDs!]

18:03 Emily: That is so fun and I love that you listen to your audience and were trying to really tap into what they were telling you that you needed. I love that idea of having the, the productivity, especially the accountability. Even within personal finance, accountability – people don’t want it, but it’s so effective, if you can get it in a good way. So, yeah, that sounds really fun.

Different Types of Side Hustles for Grad Students

18:28 Emily: Let’s talk more about Side Hustle Summer School and side hustling in general. Aside from blogging, you were not a side hustler during your grad degree, you didn’t have a need for it, but if someone either does have a need or just once extra income or something to do, what are some ideas for how they can side hustle during grad school?

18:49 Toyin: I definitely think a decision needs to be made if they want to be instantly profitable or have a slow build and become profitable later. What I did with my business was a slow burn. It took two years to become profitable. That was because I was passionate about what I was doing and I was okay with waiting, I had a job. But I would say if you want to be profitable immediately you should have a service-based business where you provide something for someone else or you do something for someone else and you only need one client to make money instantly. You don’t need a big audience and it’s probably someone you know that can be your first client. I actually wrote a blog post called “Nine Cheap and Easy Side Hustles for Grad Students and Academics”.

19:35 Toyin: It doesn’t have to cost money to start a side hustle. You don’t need a website. You just need to let people know what you’re doing. You probably just need like an email address and a PayPal account. Something that grad students and academics can do is tutoring. By being in grad school, you are an expert in your field, especially to undergraduates or high school students, so you can tutor them. Something that’s really interesting is being a virtual assistant. I know you have a virtual assistant and you can help someone else who owns a business by doing a little task for them or being a social media manager. If you’re great at social media and you know what kinds of posts perform on different social media platforms, you can help a business who doesn’t know or doesn’t have time to invest in learning all about that. Especially old brick and mortar businesses, they don’t really know how social media works, so you can help them.

20:33 Emily: I want to jump in and say my virtual assistant is actually a grad student. Hey Jewel! I went to my own email list when I was looking for someone to help me with my podcast editing and a lot of grad students responded and ended up working with Jewel and it’s been amazing for me and I think it’s been good for her too.

20:53 Toyin: That’s so awesome. I think it’s really awesome to work with someone who has a business because you can learn from them and figure out what you might want to do for a side hustle or business and become an entrepreneur yourself, just from that experience. There are multiple ways, especially living in a college town. If you’re in grad school, you’re probably in a college town, so your professors are maybe going on sabbatical or leaving for the summer, going on conferences. They may need someone to house sit or pet sit or nanny their children. There just so many creative things that you may not think about that you are uniquely qualified to do as a side hustle and providing a service for someone else.

21:37 Emily: Thanks so much for pointing out. The way to make money right away – this month, this week – is to go for something service-based and I think that is really accessible for a lot of grad students. The examples that you mentioned were great. It’s just important to realize that developing passive income streams, which is some of the kind of things that we’ve been talking about, like developing courses or something like that – the “make money while you sleep” billing that you sometimes see in online business – that can be a great route, but it’s not immediate. It takes a long time, as you were just saying in your own journey, to build that audience that you need before you can get to that point. So, that’s not “pay your rent” money, that’s “I want to have a long-term vision and I enjoy this thing and if it makes money later on, that’s amazing”, that’s that approach over there.

Advice for Starting Your Own Side Hustle

22:30 Emily: What advice do you have for a current grad student or an early career PhD who wants to develop a side hustle? What advice do you have for them for figuring out what is going to work best for them?

22:43 Toyin: I like to start with three things: coming up with an idea based on your why, like what you want to do; figuring out who you can help; and also knowing your financial goals. I think those are the top three things you need to be able to come up with a great idea that will work for you. In my mini course that people take before Side Hustle Summer School, I always ask them, what are the things that you are good at? And also, to go out to their friends and family and ask them what do they come to you for? It may surprise you. I actually did this exercise and asked my friends and family, “what do you think I’m good at, what have you come to me for it?” and I was blown away at their answers. They were very kind and they pointed out some things I actually never thought about.

23:32 Toyin:  Figuring out what you’re good at, figuring out if that thing that you’re good at can help someone else, and then figuring out, okay, who would actually want this thing that I could offer and who could actually afford the thing that I could offer? And figuring out how to price it based on how much you actually need to make. It determines how elaborate and high level your product will be. You can make something that could be pretty cheap or you can build up the client experience to make it more expensive to fit your needs as well. But yeah, figuring out what you’re good at and how you can help someone I think is the best way.

24:14 Emily: I think, as we were kind of talking about earlier, grad school can take a toll on your mental health. This imposter syndrome, obviously is totally widespread. I just want to say, grad students, you are good at something. Definitely. Even if it’s primarily academically related, like you have found with your own business. You are good at something. You can offer things to someone else. If you go through these exercises that Toyin is talking about, if you take her mini course, etc., you will be able to discover something in this area that will be an effective side hustle for you. Toyin, please tell us where people can go if they want to jump into this mini course, maybe even prior to taking Side Hustle Summer School?

24:59 Toyin: I have a mini course that has a five lessons. You can do it in five days and it takes you from getting your idea to coming up with a way to monetize it. If you want to just go to my website, it’s theacademicsociety.com and you can go to theacademicsociety.com/side-hustle-cheatsheet, you will get a cheat sheet full of all of the logistics of starting a side hustle as well as the workbook for all of the lessons in the mini course and you’ll be invited to the Facebook group where the mini course is hosted. You can find all of this at theacademicsociety.com.

25:43 Emily: We will also add all of those links into the show notes as well as you know, I’ve already done several podcasts episodes on people who have side hustled during graduate school or after psi or after graduate school, so we’ll add links to those previous episodes as well so you can get even more ideas for what to do next. Toyin, thank you so much for joining me on the podcast today and for lending your expertise in this area.

26:06 Toyin: Thank you so much for having me! I really enjoyed this.

Outtro

26:10 Emily: Listeners, I’m so glad you joined us for today’s episode. PFforPhDs.com/podcast is the hub for the Personal Finance for a PhDs podcast. There, you can find links to all the episode show notes, a form to volunteer to be interviewed, a survey, and a way to join the mailing list. I’d love for you to check it out and get more involved. See you in the next episode! The music is stages of awakening by Poddington Bear from the Free Music Archive, and it’s shared under cc by NC. Podcast editing and show notes creation by Jewel Lipps.