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This NDSEG Fellow Prioritizes Housing and Saving for Mid- and Long-Term Goals

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In this episode, Emily interviews Lourdes Bobbio, a graduate student in materials science at Penn State and NDSEG fellow. Lourdes breaks down the top five expenses in her budget: housing, food, taxes, utilities, and subscription services. She explains the financials systems she has put in place to reach financial success during her PhD: targeted savings, automated transfers, quarterly estimated tax, high-yield savings accounts, and taxable retirement investments with a roboadvisor. Lourdes has decided to prioritize her housing within her budget, but still balances that expense with plenty of saving for her future wedding and retirement.

Links mentioned in episode

NDSEG fellow budget goals

0:00 Introduction

1:07 Please Introduce Yourself

Lourdes Bobbio is a fourth year PhD student at Penn State University in State College, Pennsylvania. She is in the materials science and engineering department. She currently lives alone.

1:55 What is your income?

Lourdes is on the National Defense Science and Engineering Graduate fellowship. She makes $38,400 each year which is $3,200 per month. She says that this income goes pretty far in State College.

2:37 What are your five largest expenses each month?

Lourdes explains that the cost of living in State College is fairly low, especially compared to where she grew up near Washington, DC and where she went to undergraduate in Boston. She was more accustomed to high cost of living. Her top expenses are rent, taxes, food, utilities and subscription services.

3:08 #1 Expense: Rent

Lourdes lives in the downtown area of State College. She lives on her own without roommates. She determined that she values being able to walk to work every day, living close to campus, living near restaurants, and living by herself. She doesn’t have a car, so she doesn’t have car related expenses in her budget. She says she has never owned a car. She says a majority of graduate students in State College have a car. The town is small and there is a limited number of things to do. If you want to go away for the weekend, having a car is useful. She says there is an abundance of housing close to campus and a fairly good bus system.

She spends about $1500 per month for rent. She lives in a one bedroom with an office space which could be a second bedroom. She values having a space of her own. Because it is a college town, it runs on the school schedule. She says the cycle of finding apartments is over in November and December. She has lived in the same place for her whole time in graduate school. She says for her first year of graduate school, she wasn’t on the NDSEG fellowship. Her parents helped her pay rent a little bit and they stayed in the office room when they came to visit her. When she got her fellowship, she determined she could pay for the apartment on her own.

Lourdes says that her boyfriend has a car, and several of her friends own a car. When she wants to travel out of town, she goes with them.

8:46 #2 Expense: Taxes

Lourdes charges herself for taxes. Because she has fellowship income, she does not have automatic withholding for her taxes, so she needs to make quarterly estimated tax payments to the IRS. When she gets paid at the beginning of the month, she takes out the money for taxes right away and puts it into a savings account. When it’s time to make the quarterly payment, she has the money available. Emily emphasizes that the majority of fellows do not have taxes withheld and fellows need to withhold taxes themselves.

When she first got her fellowship and realized that no taxes would be withheld, she had to go through the process of filling out the 1040-ES worksheet to figure out the total amount that she would owe. She figured that out and divided it by twelve so she could save that amount each month. She has a spreadsheet to plan her budget for the entire year. She sets it aside in a high yield savings account until she has to pay it each quarter. Emily explains that 1040-ES is not submitted to the IRS and she has a workshop to help people work through the form.

Lourdes banks with Discover online bank and she also has a credit card with them. She puts her long term savings there. She has a checking account with a local credit union and a short term savings account.

13:42 #3 Expense: Food

Lourdes includes groceries and going out to eat in her food expenses. She says she spends more on dining out than she would like to, but she doesn’t feel guilty about it because she budgets for it and knows how much she can spend. Emily shares that budgeting is “freeing” and Lourdes agrees. Lourdes says that she values the social time that is associated with dining out. She spends about $200 to $300 per month on food.

15:42 #4 and #5 Expense: Utilities and Subscription Services

Lourdes says that she pays $30 to $40 on electricity. She pays about $25 per month on subscription services, Netflix and Spotify. She says that Audible is about $15 per month and she recently cut it. She reevaluates what she is subscribed to each year.

Her apartment has internet and cable included. She wouldn’t have paid for cable if it wasn’t included. She says that internet can be pricey and she’s glad it is included in her rent.

19:08 What are you currently doing to further your financial goals?

Lourdes has short term, mid term, and long term goals. She says she has two savings accounts to break down her goals. She has a savings account through her credit union that’s connected to her checking account. She puts money for her short term goals there. Her mid term and long term goals go into her high yield savings account.

Her short term goals include a general travel fund. She takes a bus to go to DC to visit her parents. She puts about $15 to $20 per month for travelling home. She has a gift fund as well, which helps her save for going to weddings. She has a “fun fund” where she saves for higher price experiences, like going to Broadway shows that have $60 tickets. She also uses her fun fund for buying items for her hobbies, like baking equipment. Emily says that she calls this a system of targeted savings account. This is a system for saving for irregular expenses.

Her mid term savings goals is for her wedding. She is saving about a couple hundred dollars per month for her wedding. She is also thinking about buying a house in the future and she is saving with that in mind. Additionally, because she is on a fellowship, she has to pay out of pocket for her health insurance. Recently when she had to be taken off of her parent’s health insurance, she used her emergency savings account to pay for health insurance. Now she has been saving for her next year’s health insurance premium.

26:28 Do you have long term goals?

Lourdes is also saving for retirement. For one year in graduate school, before she was on her fellowship, she was able to max out her Roth IRA. She learned that she is not eligible to contribute to a Roth IRA while on a fellowship. Now she invests in a general taxable brokerage account. She does not contribute as much but she tries to put $100 or $200 per month into it.

Emily explains that your eligibility for an IRA depends on you having taxable compensation or earned income. For graduate students, this means W-2 pay which is typically an assistantship. The NDSEG fellowship doesn’t count as taxable compensation or earned income. At this point, many people don’t bother saving for retirement because they don’t have an IRA. Emily encourages investing at as an early an age as possible.

Lourdes said when she learned about the tax and retirement savings of her fellowship, she realized that she would have to invest in a taxable account. She did a lot of research into what she wanted to invest in. She didn’t feel very knowledgeable. She used Vanguard for her Roth IRA but she wanted to try something else. She currently uses an online roboadvisor Wealthfront, which she likes so far. She says it is an easy way to get a broad portfolio. She thinks in the future she would move to somewhere with lower fees. She says she has no fees because her amount is below the threshold of $15,000. Wealthfront lowers the threshold with referrals. Her referral link in these shownotes.

32:30 What is your best financial advice that you’d share with your peers?

Lourdes advises not to be afraid of having a budget. She says many people are worried that budgets are restricting. She says that budgets are freeing, especially as a graduate student on a limited income. She says the budget gives her freedom that is very valuable and makes finances less scary.

33:50 Conclusion

This PhD Government Scientist Is Pursuing Financial Independence: Part 2

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In this episode, Emily interviews Dr. Gov Worker, which is the moniker used by a PhD scientist and FIRE blogger. FIRE stands for Financial Independence and Early Retirement. As a PhD, Gov Worker’s motivation for and path to FIRE are different than most and specific to his high degree of training, and he thinks other PhDs should consider FIRE as well. In this second half of the conversation, Gov Worker shares what his family is doing to achieve FIRE, how being a PhD has affected his FIRE journey, and his financial advice for early-career PhDs.

Further Listening: This PhD Government Scientist Is Pursuing Financial Independence: Part 1

Links mentioned in episode

financial independence government PhD

0:00 Introduction

1:18 Did you make any changes to your lifestyle and spending when you decided to pursue financial independence?

Dr. Gov Worker says that lately he has put more effort into learning and reading. He says that he and his wife are putting money into tax favored accounts like their 401(k) and health savings account. They are prepaying their mortgage.

He suggests one of the best ways to get started is by tracking your finances. He prefers using a manual spreadsheet because writing it down himself is important. He says that through this, they cut out spending that they didn’t really need. He shares that he and his daughters take piano lessons because this is meaningful to them. They are making sure to spend money on what they value. He says to look at what you’re spending and think about how much joy you get out of it. Try cutting it out and seeing if you really need it. If you do find joy from it, add it back in.

5:10 Can you comment about high savings rates in the FIRE community?

Gov Worker says that savings rates can be misleading. He briefly explains the different methods to calculate savings rate. His key message is that you need to save as much as you can and live on as little money as you can and still be happy with your life. He says that their savings rate is not very high because childcare and mortgage are a big portion of their income. He says he hasn’t calculated his savings rate or set a timeline because the numbers are not motivating for him.

9:45 How does being a PhD affect how you think about financial independence?

Gov Worker shares that he was 27 years old when he got his PhD. In the FIRE movement, many people have retired by age 30. But if you get a PhD by age 26 or 27, you are unlikely to retire in your 30s. This delayed start to making an income is common for PhDs. However, Dr. Gov Worker says that being a graduate student helped him learn how to live frugally. He said he was more comfortable keeping his lifestyle lean. When he did get a job, he was making above the median salary.

He goes on to share that PhDs have invested years in obtaining knowledge and becoming experts. There is a different emotional aspect to consider retiring early when you are a PhD compared to someone who works just for money.

13:54 Once you have financial independence, do you think you’ll still use your PhD knowledge?

Gov Worker says that his happiest times have been when he’s on a sabbatical. He likes collaborating with new people and supplying knowledge, without having administrative duties. He says he can see himself travelling to work with a colleague without having to worry about funding.

He shares that when there was a government shutdown for a month early this year, he discovered what he would like to do if he didn’t have to work. He also realized that he had enough money saved to be able to live off of for several years. He says that society minimizes the value of leisure time and he is interested in pursuing what brings him joy.

19:57 Do you think other PhDs should be thinking about FIRE?

Gov Worker thinks everyone should think about financial independence. He says there are many benefits to having a year of living expenses saved up. He says he’s seen people who can’t leave a toxic workplace because they need the paycheck. He says trying to get in better financial shape is for everyone. He says if you want to try to save 75% of your income for early retirement, you should try it. He was happier in his job after he committed to becoming financially independent. He says there are many mental and spiritual benefits to being on this path. He considers financial independence an alternative path to happiness.

22:45 What are the next steps for someone who wants to start on FIRE?

Gov Worker suggests looking into the FIRE community online and reading books about it. He advises continuing to live a graduate student lifestyle in your first job and save as much income as possible. He says to set up a 401(k) before your first paycheck to get the most of your employer match. He says you can consider having roommates and don’t buy into what your peers spend money on.

When you save money, you are buying yourself options or flexibility later on. Dr. Gov Worker says that in graduate school you are expected to be fully devoted to your field. He says if he could have anything in his world, he wishes he had more time to spend with people he loves and doing things he loves.

26:49 Where can people find you online?

Gov Worker says he’d love to interact with anyone interested in learning more about the FIRE movement. His blog is governmentworkerfi.com. He is active on Twitter and his handle is @govworkerfi.

27:20 Conclusion

This PhD Government Scientist Is Pursuing Financial Independence: Part 1

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In this episode, Emily interviews Dr. Gov Worker, which is the moniker used by a PhD scientist and FIRE blogger. FIRE stands for Financial Independence and Early Retirement. As a PhD, Gov Worker’s motivation for and path to FIRE are different than most and specific to his high degree of training, and he thinks other PhDs should consider FIRE as well. In this first half of the conversation, Gov Worker fleshes out the FIRE movement for us, including why the current stereotypes are inaccurate and harmful, discusses what pushed him to pursue FIRE, and details what his family is doing to achieve FIRE.

Further Listening: This PhD Government Scientist Is Pursuing Financial Independence: Part 2

Links mentioned in episode

PhD financial independence 1

0:00 Introduction

1:25 Please Introduce Yourself

Dr. Gov Worker is the moniker for this PhD who is a government researcher. He is sharing his personal views, not the views of the government. He got his PhD in 2009. He lives in a “flyover state” and he’s happily married with three daughters. He started blogging a few months ago because he realized that his perspective is unique in the FIRE movement online. Most people pursuing FIRE and blogging about it are not PhDs and don’t have government jobs. He wanted to write content for people with these financial situations to help them optimize their decisions for pursuing FIRE.

4:22 What is FIRE?

FIRE stands for financial independence, retire early. Financial independence means you have passive income that exceeds your living expenses. Passive income is money that you don’t have to work for. In the FIRE movement, the rule of thumb is if you have 25 times your living expenses saved, you can generate enough returns on your investment to live comfortably by drawing off of 4%. The goal is that you save enough money that you don’t need to work to make money. Your work can be disassociated from an income. Early retirement is not necessarily the outcome of financial independence. Once you achieve financial independence, you have the option to leave your job.

Gov Worker emphasizes that the movement is more inclusive than it may seem. He says pursuing financial independence is for everyone and offers a lot of freedom.

10:10 What are some of the stereotypes associated with FIRE?

Gov Worker says the stereotype associated with FIRE is a single white male who learned to code and got a high paying job. He says the stereotypical person may be antisocial and not understand why people want to spend money on social activities. He says the stereotypical person is over-represented in the mainstream media and online in blogs.

Gov Worker wants to let listeners know that while early retirement sounds so extreme and it may turn off many people, the FIRE movement is more inclusive and has diversity in bloggers.

13:22 What led you to the FIRE movement?

Gov Worker shares that he saw a feature in Money Magazine about FIRE. He said he had always been interested in finance and read the Rich Dad, Poor Dad* books in high school. It never occurred to him that he could retire early until he saw the feature. Then he read Your Money or Your Life* and he says this book completely changed his life. Gov Worker says in academia, the mindset is to be the top of your field and it isn’t an option to have personal goals. He says he achieved career success, but it wasn’t fulfilling to him. Your Money or Your Life showed him that the job could be the source of income, not identity. He realized that being himself is worth more than his professional expertise.

[* This is an affiliate link. Thank you for supporting PF for PhDs!]

18:54 What are you doing on your path to financial independence?

Gov Worker says that he and his wife are very frugal. They always lived way below their means. They both ride their bikes to work, and they have a ten year mortgage they are prepaying. Every time they got a raise, they would save the raise or increase retirement accounts. He says that once they had children, a notable percentage of their salary goes to daycare.

21:35 How did you manage to keep your living expenses in check when you did see an increase in income?

Gov Worker explains that when he was in graduate school, his wife was working so they lived off of two incomes. They didn’t move after he graduated, so they didn’t have moving costs. They had a daughter two years before he graduated with his PhD, so this was the main financial concern. He says the increased income was like breathing room. Gov Worker says that he enjoyed his social group of graduate students who supported each other through tough times.

26:09 Conclusion

This PhD Student Is Paying Her US Student Loans with Her Swedish Krona Salary

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In this episode, Emily interviews Crista Wathen, an American PhD student in archaeology at Stockholm University. As a PhD student in Sweden, Crista is considered more of an early-stage researcher than a student, which was one of the reasons she chose to study there. Crista’s salary and frugal living habits permit her to pay down her US federal student loans from her master’s degree. Finally, Emily and Crista discuss her blog, Richful Thinker, and why she is pursuing FIRE as a graduate student.

Links mentioned in episode

student loan repayment from Sweden

0:00 Introduction

0:58 Please introduce yourself

Crista Wathen is a US citizen doing her PhD in Sweden. She is in the field of archaeology. She’s from Florida and went to the University of Florida for her undergraduate degree. She did her Masters in the UK.

1:51 What made you choose to go abroad for your Masters and PhD?

Crista says when she was an undergrad, she did an archaeology excavation trip in Ireland. She met another student who was applying to Masters in the UK, who explained that a Masters is cheaper in the UK.

Crista says that a Masters in Archaeology in the UK is only one year. This makes the degree half as expensive as a two year Masters degree in the US.

3:24 Was a Masters degree from the UK viewed differently than a degree from the US?

Crista says the degrees were viewed the same. For PhD programs in Sweden, they looked for people who could speak English or Swedish. She says most people speak English. Crista started learning Swedish, which helped her when she first arrived. However, she does not have a proper immersive language experience in Stockholm because most people speak to her in English.

5:24 What are the differences between doing your PhD in the US and doing your PhD in Sweden?

Crista says in Sweden, she is considered an early stage researcher as opposed to just being considered a student. When she applied, she had to propose a project and submit a research plan. She has two years of classes and two years of only research, though she does research all four years.

Crista says that many Masters degrees in Europe are research based. PhD programs in Sweden require applicants to have a Masters degree. Crista says she already has experience creating a project, and she built upon what she did for her Masters for her PhD application. She explains her PhD classes emphasize reading theory, and do not focus on lab or skills training.

8:33 How is your pay for your PhD research?

Crista shares that she has a salary for her PhD and she doesn’t have to worry about applying for grants. She receives monthly pay. The university pays into an annual pension fund on her behalf. In Sweden, she receives socialized healthcare. She pays up to about $100 US dollars out of pocket. She receives dental and vision care, and she has access to several other benefits such as parental leave.

Crista says she thinks she can take her pension with her if she leaves Sweden, or she can leave the pension in Sweden until she retires. When she moved to Sweden, she was given a person number and is always in the tax system.

Emily says that PhD stipends in the US are not generous, and in many cases they are barely enough to live off of. Crista says that she lives frugally. She lives in subsidized student housing, which she is able to stay in for the duration of her degree. She estimates she is paid about the median income for Stockholm, about $2,000 to $3,000 per month. She explains that the pay for PhD work increases each year. She gets 28 days of holiday leave.

14:26 Tell me about your student loans

Crista had a full ride for her undergraduate degree, the the state of Florida Bright Futures. Her loans are for her Masters program. When she exited her Masters, Crista’s loan balance was $60,000 and now it is $45,000.

Crista has federal student loans, even though her Masters was at a UK institution. When she was accepted into the PhD program in Sweden, she called the loan offices to learn about income based repayment. The loan offices told her that her pay in US dollars is effectively zero, so her loan payment is zero.

Because of compounded interest, Crista wanted to make loan payments even though she wasn’t required too. Crista is considering whether to keep her savings and make payments or to take her savings to pay off all her loans. The interest rates on the loans are nearly 7%.

Crista says the loan payment process has been smooth except for the fees to send money to the US and the exchange rate. Recently, the Swedish krona has been worth a little more than the US dollar.

22:02 Do you have any advice for a US citizen who is doing graduate work abroad and has student loan debt?

Crista says she was looking for a university that would take her project. It’s a new culture and experience, which is worth a lot. She advises to save up because it’s expensive to move. She says take logistics into account.

23:21 Where can people go to learn more about your story?

Crista has a blog called Richful Thinker. After her Masters, she worked in banking. She learned about the benefit of having a banker and all the things a banker can do for you. She thinks more people should know about this. She also talks about what it’s like to be an American doing her PhD abroad.

24:30 What is the FIRE movement and why are you part of it?

Crista explains that FIRE is financial independence, retire early. She is most interested in financial independence. She says most people who retire early are in their 30s or 40s. But since retiring is typically 65, even retiring at 50 is retiring early. Crista says she wants to be comfortable without worrying where her money is coming from.

Emily adds that for many young adults learning about personal finance, financial independence refers to being independent of parents. In the FIRE community, financial independence is being independent of a job. This could be through passive income, like making money from rentals or investments.

Crista says she knows it can be difficult to find a job after your PhD, so financial independence is a way to assure she finds a job that she will like. She doesn’t want to take the first job that’s open. Emily shares that financial independence can make having a job more fulfilling.

28:49 Conclusion

How Finances During Grad School Affected This PhD’s Career Path

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In this episode, Emily interviews Dr. Scott Kennedy, a bioengineering PhD who now works at a start-up in a data science position. During the course of his PhD, Scott got married and had two children. While he hadn’t considered personal finance of great importance when he started grad school, he certainly did by the end. Scott considered pursuing a tenure-track faculty position, but ultimately took an industry position because the salary and location better supported his young family. This conversation around Scott’s reflection on his financial path during grad school is excellent food for thought for an early-career PhD considering different career and family formation options.

Links mentioned in episode

grad_student_family_career

0:00 Introduction

1:20 Please Introduce Yourself

Dr. Scott Kennedy has an undergraduate degree in Mechanical Engineering. He became interested in neuroscience of motor control and the neural basis of body movement. He went to the University of Pittsburgh and received a PhD in Bioengineering. His adviser was in the neuroscience department.

As Scott neared the end of graduate school, he began to explore options outside of academia that made use of his skillset. He took a job as a machine learning engineer at a startup in St. Louis, Missouri. He is enjoying the transition out of academia and into startup culture. Scott adds that you have to be creative about how your skills apply outside of academia, because graduate school training typically funnels you into academic careers.

6:25 Tell us about your family.

Scott got married in 2013, during his third year of graduate school. He says they knew they didn’t want to wait until after graduate school to start their family. They had two daughters while Scott was a PhD student. He says his adviser was supportive and he had examples of other parents in the lab.

8:40 What does your wife do? What was her job while you were in graduate school?

Scott says he met his wife in Pittsburgh when she was finishing her physical therapy degree. His wife started working as a pediatric physical therapist before they got married. Their combined income was enough for them to live comfortably. After they had children, Scott’s wife wanted to stay home but his graduate stipend was not enough money to support the family. His wife started working part time but they had to be very conscious about their finances.

10:11 When you started graduate school, what was your interest in personal finance?

Scott says he was fairly naive but he had interest. He says at the end of undergrad, he developed a spreadsheet to track his spending. Although he kept a budget, he didn’t have any financial goals. He wasn’t thinking about saving for retirement. He had some savings tucked away but for no reason. He was focused on simple living.

Emily shares that she was in a similar place when she was in graduate school. However, she had this sense of “doing the right thing” with her money and that motivated her to learn. Scott shares a story about his friend who was shocked that he didn’t have a Roth IRA yet. Scott thought investing was for people with money, then he learned that he should start during graduate school.

14:40 What was your transformation process into someone who cares about personal finance?

Scott says his first step was saving for retirement. Then, he wanted to purchase an engagement ring and pay for a wedding. He saw that his savings, his safety net, was being drained. He realized that he had to become more serious about budgeting and manage finances in partnership with his wife. He says personal finance is a balance between living your life, having goals, and having security. He adds that childcare was another big factor. Cost of childcare is about the same cost as rent.

17:27 What frugal strategies did you put in place to adjust to the new expenses?

Scott emphasizes that they leaned on their families a lot. They were fortunate to have families willing to support them and help them travel, but their vacations were to go home to see family. At home, they spent time at friends’ houses and chose very low cost entertainment options. They stopped going out to eat and would go for a run instead of having a gym memberships. Scott says that taking little steps adds up in savings in the long run.

20:34 How did finances during graduate school affect your career path?

Scott says two years before he graduated he thought carefully about what he wanted to do. Before he started graduate school, he thought he wanted to work in engineering and rehabilitation. He fell in love with science and could see himself being an academic and working as a professor. He felt like he wanted to go that route until he saw one of the graduate students from his lab defend, work as a postdoc, and apply to jobs while also having a family. He said there was a research faculty member in the lab as well who had a family and was having a hard time getting a faculty job. Scott says there were also stories of professors who got divorces during the tenure process.

Scott says he didn’t feel like he was able to support a family through a postdoc and a search for a faculty position. He says that even if everything worked out for him, his kids would have been in high school by the time he got tenure. He shares that this was difficult for him to comes to term with. After he realized this, he started to look for jobs outside of academia.

25:49 Are you happy in the startup job you have now?

Scott says he’s happy in his position now because he has freedom, flexibility, and autonomy in his work. He feels he works on interesting problems. He can work with leadership and have a more say in the work than you can as a graduate student. The location in St. Louis is closer to his family.

26:54 If you could go back and give yourself financial advice, what would that be?

Scott says he would tell himself to have goals in mind. He would tell himself to have an emergency fund and build it up. He says he would build savings for housing and consider buying a house to build equity. Scott says thinking ahead for childcare options, if at all possible, would have been a gamechanger for them.

Scott admits that as an early graduate student, it’s hard to know what your goals are. He advises that to the extent you can, think a couple years ahead. He says have saving goals and investment goals.

Emily advises that people at least consider buying a house if you’re in a place with a housing market that makes sense for graduate student budgets. She also says that it’s a reasonable assumption that anyone’s financial responsibilities will increase over time. Graduate school is a fairly long period of time and chances are that you will have more responsibilities.

32:17 Final Comments

Scott shares that he didn’t expect the number of weddings and the cost of going to them. He says that he regrets not being able to go to some weddings. Scott advises to find balance between living your life and having savings so that you can have buffers and cushions so you have money for unexpected expenses.

34:45 Conclusion

This Online Entrepreneur Turned His PhD Research into a Thriving Business

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In this episode, Emily interviews Dr. Chris Cloney, an engineering PhD turned online entrepreneur. Chris blogged about his research during graduate school, became recognized as an expert in his field, and subsequently launched his research company. Through Gradblogger, Chris now leverages his vast knowledge of online business practices to help other PhDs start their own blogs and businesses.

Links mentioned in episode

PhD online entrepreneur

0:00 Introduction

1:01 Please Introduce Yourself

Dr. Chris Cloney has two businesses, Dust Safety Science and Gradblogger. Chris did his undergraduate degree in Mechanical Engineering in Halifax, Nova Scotia. He did his PhD in Chemical Engineering and Applied Science, but his focus was Industrial Safety within the subfield of Process Engineering. He worked nearly full time in an engineering company while he was working on his PhD. He left the job to focus full time on getting his PhD.

Chris calls himself a personal development geek, as well as a personal finance geek. When he left his job, he was intending to switch careers. His job was focused on military and explosions, and he wanted to switch to paths to industrial safety.

5:27 Can you give us an overview of your primary business, Dust Safety Science?

Chris says his thesis was on Industrial Safety, specifically fire and explosion safety in industries. He only deals with solid particle fires and explosions. He points to Apple MacBooks, for example, which are coated in aluminum polish. He explains that thousands are made each day in factories and the process generates tons of aluminum dust. The aluminum dust is a fire and explosion hazard if it is not managed properly.

He started blogging in this area at “My Dust Explosion Research” but after a couple years, he changed names to “Dust Safety Science” because it is a little easier to say. The business is online and they have four key pillars: awareness, education, connection, and change. One big motivator is to keep people from being injured, so awareness and education of safety science is important. The goal of Dust Safety Science is zero fatalities over twenty years, so they advocate at an industrial and governmental level worldwide.

7:41 What is the structure of Dust Safety Science?

Chris says Dust Safety Science started as just him, as most online businesses start with just one person. They have a website as a platform to bring people back to. They have an incident database where they track fire and explosions around the world. This is how they create material as a research company to publish on and present on at conferences. They conduct independent research as well. He has a podcast for Dust Safety Science.

Chris brought on his first help in 2017 at one hour a week. The team today is four core members. There is a content manager, virtual research assistant, technical writer, and website designer. Chris says it is a big transition from learning everything about personal branding and business to managing a team. They publish 500 blog posts a year, and this requires a healthy structure to run this research business.

Chris works from home and his businesses are his sole source of income. His team is virtual. He shares that he has a seven month old and his wife is home on maternity leave. He has his office at home.

11:44 Why did your blog turn into your business?

Chris says creating a personal brand, building online business, and being seen as the expert in an area is actually quite available to people who have higher degrees. He says one of the first steps for online marketing is to niche down really small, and Chris says that’s the definition of thesis research. He says six people read your thesis and three might actually care.

Chris was blogging about his PhD research. He says the academics in his field weren’t online and didn’t care for his blog, but industry people were interested so he started to make content for that audience. After six or nine months of blogging, he realized he had a good platform built. He was being invited to speak and he was seen as the expert in this topic. He got several job offers just from blogging about his topic. His goal was to switch careers and that was a success. He decided to focus on his online platform and build an independent research company.

14:13 How do you make money?

Chris says step one is to ask people for money. He says he had a newsletter with 250 people on it. The first time he made money online was by emailing a company and asking them if they’d like to put their logo and description in the newsletter in a sponsor block. He said he sent the email to the company, and he got a quick reply saying yes. He’d forgot to mention there was a fee of $200 per month, so he added that in the next email. The company representative said they’d take a year of sponsorship, and Chris realized that his price was too low.

He says his newsletter is now up to 1500 to 1600 people. Every month they take on a new sponsor. Now the sponsor block space in the newsletter is $600 per month.

Chris says if you have an audience, even if it seems small, there’s a way to monetize that. They have advertising on several outputs, and they have member companies. They are also working on courses for under-served portions of their audience, like firefighters and researchers. They can also make money from consulting and speaking. Ways to monetize start becoming available once you are the biggest source of information on your topic.

18:41 Why do you think that launching a business out of your PhD research is something that should be considered?

Chris acknowledges that it can be scary to put yourself out there. But people should consider blogging because it builds your reputation in your space. It leads to job offers. Chris says he had a lot of contacts just after six months of blogging and bringing on guest posts from experts in his field. He says you build your business by putting out content and being seen as an expert, then people contact you with opportunities. Another option is advertising when others want access to your audience. Chris says he wants people to install the correct safety equipment, so he is happy to work with advertisers.

If you have an entrepreneurial spirit, Chris says this slow process of putting out content and being seen as an expert is way easier than the startup route. Startups seek funding first to get started more quickly. He emphasizes that his business transition was simply asking for sponsors on the newsletter and slowly being recognized as an expert.

22:29 Are there any other business models accessible to PhDs?

Chris says the first model is consulting. Being an academic consultant is usually very lucrative. He also lists speaking, freelance editing and writing, and building courses as other business models. Emily mentions that professors often work as consultants on the side.

25:33 What is Gradblogger?

Chris says Gradblogger is a platform to tell his story of starting an independent research company. Gradblogger is a website, podcast, and online resources. He says the tagline is helping PhDs build their businesses so they can change the world through research and experiences. He wants to have a role in creating superstar academics who make a big difference in their fields but are not tied to a university.

Chris says that through Dust Safety Science, he has independence and security. They will fund a Masters student. He calls himself “self tenured” because he can make his own decisions through his independent research company. Chris presents this as an example of what other PhDs could do if they start blogging to create their own business.

28:48 Do you have any advice for a PhD interested in being seen as an expert by a wider community or in starting their own business?

Chris says getting started now is important. He says getting exposed to different ideas by joining relevant communities is helpful. He recommends taking an accounting class.

Chris recommends creating a virtual mentorship group, or Master Mind group. This idea comes from the book Think and Grow Rich* by Napoleon Hill. For his virtual mentorship group, Chris says he picks people who have already done what he wants to do and he learns everything he can about them. When he’s making a decision, he thinks about what his virtual mentor might tell him to do in the next step.

[* This is an affiliate link. Thank you for supporting PF for PhDs!]

Emily summarizes this as exposure. Being exposed to more ideas and different ways that people do things helps you break out of your silo.

34:06 Conclusion